Responsible for developing and executing activation and engagement-driving marketing plans, managing client relationships, tracking and reporting on marketing results, working with other members of the marketing team to develop and implement personalized lifecycle marketing campaigns.

Led the strategy behind a customer-centric, cross-functional, highly productive, and effective team focused on delivering an exceptional experience throughout the customer journey.• Delivered innovative thought leadership and data-driven strategic planning to execute multi-channel programs spanning e-commerce marketing, digital product design, CRO and email/SMS communications in a fast-paced, roll up your sleeves DTC startup• Transformed marketing automation workflows by producing high-quality content, testing, and optimizing email/SMS subscription touchpoints to enhance the customer experience and drive engagement, loyalty, and revenue – achieving 40% revenue growth in email/SMS automated flows in the first 6 months• Exceeded revenue goal for email/SMS channel to deliver over 200% growth by executing a program strategy comprising of segmented messages delivering promotions, product launches, product education, and newsletters – making email/SMS a top-performing channel accountable for over $1.5MM revenue annually• Orchestrated in close collaboration with CTO a feature enhancement roadmap, UX/UI design, and direction by researching the landscape, conducting interviews, and defining priority levels for features to achieve an elegant, customized experience for the pre-purchase quiz - increasing conversion 40% and customer account center - reducing second subscription purchase churn from 20% to 15%• Dived deep into subscriber data, uncovering behavioral trends and opportunities - implemented strategic segmentation, optimized communication flows, and fine-tuned touchpoints, resulting in a 33% churn reduction and a 30% increase in customer lifetime value achieving an additional $2MM in revenue annually• Developed the strategy for retention channels for loyalty and referrals programs to drive acquisition and build deeper relationships with our existing customers, and oversee customer segmentation, lifecycle marketing analysis, and related insights

Responsible for leading strategic marketing and communications. Partnered with leadership and key stakeholders to recommend and implement marketing plans and deliverables aligned with corporate identity and values, transformation initiatives, and business priorities.• Built out customized offers based on the member segmentation status and customer scoring model (Recency, Frequency, Monetary) to drive retention and repeat purchase growth, achieved +10% & increasing revenue at +20% • Created and executed email campaign strategies designed to increase customer engagement, customer lifetime value and retention• Designed a strategic promotional roadmap for all promotional and product launch communications including email and desktop/mobile experience, resulting in 12% lift in site conversion • Built out action-based dynamic triggered email campaigns, including welcome and onboarding, abandoned cart/browse, first time/repeat purchasers, and lapse/re-engagement programs, led to exceeding revenue goals consistently year over year• Created and maintained a dashboard of metrics for stakeholder insight into Key Performance Indicators for guiding decisions to increase conversion and revenue based on these metrics

Created and executed marketing strategies that presented organization message and product to growing potential and repeat customer base. Ran the development of creative, content and segmentation strategy for the weekly member newsletter sent to 70MM members globally in 32 points of sale • Ran contributor loyalty program employing tactics – earning points/levels/badges/leaderboards delivering 12% lift in reviews ($650K) annually through ad hoc and triggered communication testing and optimizations• Led reviewer promotional strategy focusing on driving conversion and unaided awareness which delivered 3.2% CVR over control (goal 2%) and increased unaided booking awareness in the test segment by 10% - delivering $400K in incremental revenue over 3 months• Identified missed opportunities within a highly engaged segment of reviewers and made slight updates to copy and logic resulting in an additional $500K reviews annually

Launched and ran contributor loyalty/retention program delivering 50% more reviews per reviewer from trigger-based communication workflows. Working within the Content Collection/Engagement Brand Marketing team developed and delivered demand generation programs in over 30 languages and over 50 points of sale globally • Thriving in a fast-paced environment delivering highly segmented, data driven, dynamic content communications succeeding in growth and retention of our contributing members• Developing highly productive and collaborative working relationships with other internal teams such as Copy/Creative/Engineering/Analytics to ensure seamless and optimized customer experience across the content contribution journey • Responsible for data debugging, display checking, and quality assurance of the delivery of email programs• Analyzing and reporting on results of each program, leveraging data findings and learnings to improve future performance• Successfully manage multiple projects and programs simultaneously that are at different stages of development and levels of complexity

Successfully developed, tested, and deployed weekly newsletter, Member Update, to over 65MM English and Non-English points of sale in 30 languages.

Developed strategy of the automated lead nurture and lead scoring programs focusing on segmentation, prospect engagement, and demographic criteria to drive highly qualified leads into the sales funnel • Worked closely with the Director of Digital Marketing to manage high level strategy, creative development, testing plan, and roll out of multi-touch campaigns • Executed communications through Silverpop ESP both to national and international in-house email lists – campaigns included monthly e-newsletter, product launches, promotion, and behavior-based communication programs • Created a testing program which allowed us to deliver a significant lift of 20-30% in open and click-through rates within our communications through design, copy and subject line testing • Analyzed data, from customer profile information to what was opened and clicked, to better understand the level of engagement of audience types learning differences and similarities then refined communication strategies

Created B2C and B2B e-mail communication programs for DYMO Labeling and DYMO Mimio• Collaborated with Marketing Communications Director and Direct Marketing Manager to execute consistent communications through all online channels and national media campaigns which were supported online (landing pages, emails, banner ads)• Lead meetings and work sessions for brainstorming and developing new marketing programs• Performed monthly analysis to measure performance and identify opportunities to improve revenue and customer engagement