Danielle Quigley Email & Phone Number

Baltimore, Maryland, United States

Philadelphia, Pa

• Work with VP Marketing and Director of Audience Development to create subscription and / or single ticket marketing strategies and plans for all Philadelphia area based concerts for the Orchestra• Oversee implementation and design of patron retention strategies to engage and maintain highest level of patron loyalty for the organization• Provide pricing data to position products, packages and services to achieve maximum sales potential• Work with Marketing Team (consultant and other departments on a project basis) to oversee, direct and manage all marketing tactics including: print / broadcast / direct mail / telemarketing / e-commerce, etc. To create engaging, efficient, cost effective and targeted campaigns to grow audience across all offerings• Oversee Business Intelligence Audience Analyst to collect, organize, and retrieve information within Tessitura and manage together the significance and outcomes of the patron data housed to achieve desired results across sales and loyalty campaigns• Handle promotions with the Director of Audience Development to add value and response to marketing / advertising initiatives• Work with VP of Marketing and Ad Agency of Record to negotiate, oversee and maintain all media sponsorship. Coordinate media spend between all Philadelphia based concerts to leverage and maximize purchasing power across all media outlets• Work with Marketing team on design/planning and production of season brochures, advertising and all other marketing materials across all collateral mediums• Oversee the management of the telemarketing vendor relationship to ensure high sales of desired packages and products at the lowest cost• Monitor inventory; manage holds for all ticketed events and provide highest level of customer service• Work with Director of Individual Giving to establish best practices and strategy for communications between annual fund and subscription campaigns to achieve both maximum revenue and patron satisfaction

Philadelphia, Pa

• Work with Directors of Marketing and Individual Giving to set annual patron retention and engagement goals in the areas of patron loyalty and retention programs.• Track metrics and evaluate patron retention efforts against key performance indicators.• Work with the Director of Marketing on the execution of all tactics for subscription and single ticket sales across all sales channels and advertising mediums.• Manage special promotional activities and programs that drive patron retention goals.• Execute activities to further the "off-stage" presence of the Orchestra through non-earned revenue generating community performances and track those audiences.

Philadelphia, Pa

• Assist VP of Marketing and Director of Marketing with single ticket and subscriptionadvertising and promotional strategies to meet institutional goals. Including exceeding the 2015-16 subscription revenue goal two-thirds of the way through the campaign by $24,500.• Support and coordinate all graphic design jobs within the organization to meet allprint deadlines.• Manage an average of ten single ticket and six subscription direct mail campaigns totaling 900,000 pieces mailed each season. Coordinate lists, design, copy, postage, and mailing.Maintain relationships with multiple printers and mail house vendors including reducingcosts for the 2014-15 single ticket direct mail campaign.• Assist Director of Marketing execute a multi million dollar subscription renewal campaign through mail and web.• Manage list trades and requests through the Philadelphia Cultural Alliance and TRG Arts’ Data Center.• Manage and track complimentary ticket voucher requests for donation requests, customer service, and telemarketing. Work closely with IT to execute ticket vouchers online. Work with Ticket Philadelphia to execute paid vouchers. Reduced the number of redeemed vouchers over the course of three years to an average of 36%.• Continue to hold the responsibilities of the Marketing Assistant and MarketingCoordinator positions.

Philadelphia, Pa

• Maintain department expense invoices and budget tracking by finance standards.• Coordinate outdoor media schedules and designs for the Kimmel Center, Academy ofMusic, Lenfest, and Titan Outdoor.• Manage up to three Marketing department interns a season and coordinate departmental volunteer needs.• Work closely with the Web Coordinator to maintain and update www.philorch.org home page and concert overview page.• Support telemarketing campaign by pulling weekly single ticket leads and suppression files.• Continue to hold the responsibilities of the Marketing Assistant position.

Philadelphia, Pa

• Manage all front of house requests for the Kimmel Center House Management Department for over 80 Philadelphia Orchestra performances a season.• Track and respond to all inbound customer service issues. On average I assist 32 patrons per week and 1,500 per season.• Coordinate weekly and monthly sales e-mails and concert reminder e-mails.• Coordinate print and newspaper schedules and designs including writing copy, approving designs, and submitting completed ads to an ad agency.• Coordinate three meet and mingle events per season with Orchestra patrons and musicians at local area restaurants.

Greater Philadelphia Area

• Designed and produced season creative materials including postcards, program covers, print ads, signage, digital ads, and collateral. • Created logos for company programs including One Act Summer Bonanza and Children's program.• Designed wireframes and layouts for website redesign. • Advised on marketing best practices.

Philadelphia University Paul J. Gutman Library, Philadelphia, Pa

Philadelphia, Pa