• Expand brand presence through effective and creative merchandising, and promotional activations. • Identify barriers within the brand activation world, and introduce innovative ideas to overcome such challenges.• Manage and ensure that all brand staff hired, execute successful promotional efforts in the field, all while being aligned with the client's core values.

• Developed and maintained relationships with assigned accounts to establish revenue goals, marketing expectations, and more. • Provided insight to brands and companies of all scales to help determine a marketing strategy on a national level.• Led the decision-making process in choosing talent and top influencers to contribute to the success of our clients' brand activations and digital campaigns. • Managed event staff of 50+ for major trade shows such as CES, KBIS, & AWS

• Establish and maintain relationships with assigned accounts and clients• Create a unique and positive experience centered around the brand, educatingconsumers on Corona Premier’s significance.• Manage program inventory (Marketing materials, signage, giveaways, etc.)• Apply a creative and energetic style to Corona Premier activations, to ensure a uniqueexperience for both the consumer and trade.• Gather information and provide detailed post-event recaps using online system(Brandscopic).• Manage expenses and ensure that each event remains within a strict budget.

• Coordinate and monitor planning and execution of all stadium events as assigned.•  Oversaw event operational matters for NFL and MLS home games, various third- party team events, concerts, and other types of activity scheduled for the venue.• Ensured facility readiness and client satisfaction while maintaining stadium's best interests and policies.•  Interacted, as needed with customers, partners, customer service or other operating departments, to problem solve and resolving stressful conflicts in a time-critical manner.

• Produced unique fitness & wellness experiences and events to increase community engagement and brand exposure. • Maintained and established new and recurring relationships with fitness studios, instructors, vendors, and venues that supported Athleta’s mission to introduce young girls and women to a health and wellness lifestyle.• Strategically planned and implemented partnerships and programs with local organizations and studios, which contributed to the increase of the brand's ROI.

• Coordinate logistics and manage high-profile series talent at large-scale festivals and events.• Liaise with talent, publicists, agents and managers to coordinate appearances, press junkets, red carpet premieres, award shows, and other industry events.• Responsible for monitoring show budgets of $75k +• Work closely with core product management teams, integrated marketing teams to develop and align experiential marketing programs.