I spearhead operational scalability and delivery standardization across our services. I develop service materials for offerings, ensuring updates and leveraging subject matter experts. I develop new service offerings through process documentation, pilot execution, and collaborating with sales, marketing, and services teams.

As the Director of Consulting Services and a member of the leadership team, I am responsible for talent management, culture development and creating training materials. I actively seek opportunities for improving business processes and service offering innovation.

What I love most about working at Inverta is the opportunity to build relationships and work with talented marketers around the world at organizations of every size. I get to partner with leaders and teams who are looking to scale, transform and implement marketing strategies that achieve business objectives.

I support and enable companies of all sizes (B2B or B2C) grow revenue through new and repeat customer acquisition. Have a project? A question? Let me help you grow your business!

I worked with amazing demand generation, sales ops, product and SDR teams to launch integrated programs that drove significant revenue gains.

Conceptualizes and implements customer marketing programs that span the customer lifecycle. Leads global, cross functional teams to develop integrated CX strategies and automated processes that increases engagement and loyalty. Designed and implemented top-performing on-boarding and educational programs that increased product usage and improved retention while generating revenue with the development of cross-sell and up-sell programs to our install base.

Responsible for all digital marketing programs and marketing automation infrastructure. Led strategy development and collaborated with a consulting firm to implement the following projects: segment the database (1mil+ records), designed new scoring and nurture programs, and rolled out new templates. Gained HTML experience and Marketo Certification.

Developed end to end, integrated marketing campaigns to drive brand awareness and generate leads across multiple industry segments and business units. Led global Demand Gen marketing campaigns to accelerate install base penetration and drive new account acquisition.Tracked and analyzed campaign effectiveness and maintained results-oriented annual, quarterly and campaign specific plans.Managed, led and trained multiple teams across marketing and sales for campaign execution, including marketing ops, content marketing, product marketing, social, events, external vendors and contractors. Managed demand gen team and lead hiring, on boarding and training. Worked directly with the CEO each year as new Directors were on boarded. Responsible for lead nurturing and scoring to move prospects through the marketing and sales pipeline and managed all paid media including managing the budget, measuring/reporting and continuously improving ROI.Program management responsibilities: Social media strategy/execution, webinars, live events, blog strategy/admin, integrated campaigns, lead qualification and reporting, collateral and content development, nurture campaigns, marketing automation, SFDC and Marketo admin.Strategic Programs: Led and developed a launch campaign and integrated programs to drive a corporate re-brand following two acquisitions. Developed and implemented corporate social media and blogging policy strategy. Developed and led 4+ strategic product launch campaigns per year, per BU in addition to managing nurture strategies, segmentation programs, and paid media campaigns.

Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.Implemented and led end to end strategy for a recurring educational webinar series for our SAP Business Objects Business Unit. Created all promotional materials (pre and post event) and hosted/moderated all events via Citrix GoToWebinar.Managed and led the database migration from sugarCRM to SalesForce.com and imported all contacts into Constant Contact for email communications. Developed and implemented customer communication strategy. Revamped quarterly printed newsletter into an e-newsletter delivered to customers on a monthly basis. Designed email templates, drafted copy and coordinated with product, support, and executive staff for content. Managed end-to-end development and communications process. Managed customer feedback and questions. Grew database and customer loyalty and reduced support calls. Managed all content creation and print materials for events and sales meetings. Led the strategic implementation of NUNA (NetSol University North America) where we designed and developed an online resource center that included live virtual training courses and self paced online courses for our customers. Developed annual paid media strategy which was executed against on a monthly basis and reported on quarterly. Managed all content submissions and Ad development with agencies and contractors. Developed and executed all event strategies: pre-event, onsite and post-even logistics and operational requirements for all events including onsite support as needed.

Key ProjectsTradeshow Manager: Responsible for the logistical planning and coordination of 6 major tradeshows in the audio -visual industry. Managed vendor relationships. Staffed / performed product demonstrations. Post show strategy and execution. Prepared the Finance Department for corporate audit and valuation. Worked with legal and executive teams to develop solutions and implement future procedures.Packaged the company for sale or merging based on a DDL. Developed a corporate document filing room and contract procedure where none previously existed. Program now serves as a guide for future corporate growth and/or sale and merging of corporation.

Supported sales consultants and lead generation efforts in seven regions across the United States, as well as facilitating communications between sales teams worldwide.- SFDC Admin- Reporting

Created initial marketing and sales plans for a high-energy, fast-paced startup. Responsible for acquiring new business while retaining existing client base. Responsibilities included managing the entire sales cycle, client relations and the development of all marketing and sales materials.