> Parte do time de Massive Training, focada em desenvolver a região da América Latina para startups e PMEs em conhecimentos de tecnologia da nuvem e Inteligência Artificial Generativa.

Marketing, Content and PR Consulting focused on the development of projects that promote the construction of authentic and relevant relationships between brands and people. Moved through creative and strategic thinking, we build campaigns, events and content planning to enhance the growth of brands in Brazil and abroad. Clients: Holistix, Vwas, Adriana Degreas.

> Established a strong partnership with cross-functional leaders and Sr. executives. Had autonomy over the area budget and delivered a 30% YoY business growth.> Managed +310 projects, including 180 online events and 130 hybrid. Developed briefs, project activations, campaigns, budgets and processes for distribution and measurement.> Established a 20 member in-house agency team responsible for developing high quality campaigns, events and experiences to engage +1M e-commerce customers and +2.5K wholesale and franchisees clients in BR, LATAM and US.> Successfully conducted International event planning, execution and recaps with external agencies from New York, Miami, Los Angeles, London and Punta Cana.> Recruited and managed 20 top brand ambassadors from BR, LATAM and the US creators teams.> Experienced with commercial scouting of partners/suppliers such as Swarovski, Holistix, Vogue, Glamour and Pinterest.> Consolidated the area KPIs, generating an extra +23% on 2020 sales results, measured on a daily and weekly basis using digital marketing tools such as: Analytics, Trends, Data Studio and mLabs.

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> Planned and executed social media strategy and digital events independently in order to grow the brand awareness of 4 fashion brands with diverse audience.> Led external agencies to design the social media and e-commerce creative content, ad budgets allocation and data analysis.> Worked on cross-functional teams to develop, build, and create innovative events, focused on delivering a great customer experience (e.g., São Paulo Fashion Week).

> Wrote cover stories, and fashion, beauty, health, entertainment and lifestyle articles engaging with the main celebrities, brands and stakeholders of BR.> Managed the brand’s social media profile on Instagram and Facebook. Achieved 1M organic followers in 2013, becoming the company’s largest page.> Editorial project management for the fashion and décor sections of a magazine. Ensured that the content produced monthly was consistent with the strategy. Defined schedules, recruited models, scouted locations, logistics, catering and managed communications until publishing.> PR and media coverage during major press events, including closing marketing co-brand deals for consumer experience (e. g. +30k Avon Nail polish giveaways for the magazine summer issue).

> Participação no curso de treinamento editorial. Atendi a palestras e workshops e desenvolvi em equipe um portal de moda (Modaspot.com.br) que foi ativado pela empresa.

Repórter de TV do programa Bon Vivant, do jornalista Leo Coelho, nas cidades de Balneário Camboriú e Florianópolis. Realizei a cobertura de eventos e pautas para as matérias.

Trabalhei como repórter da rádio realizando cobertura de eventos para o Jornal UDESC, elaborando pautas e matérias hardnews.

Desenvolvimento de pautas e matérias para o site de moda, beleza e lifestyle. Produção para o programa de TV.

Acompanhamento dos setores de Engenharia de Produto, Vendas, Sourcing, Marketing, Exportação e Comunicação interna.