Danielle Hathaway Email & Phone Number

Tallahassee, FL, US

New York, New York, US

New York, New York, US

New York, New York, US

New York, New York, US

Chicago, Illinois, US

Chicago, Illinois, US

• Develop comprehensive media plans across different mediums (Mobile, Video, Display, Social, Native etc.) that meet each agency or client’s marketing objectives
• Assemble site consideration set and make recommendations on how to best allocate advertising budgets; utilizing media research tools, Centro’s proprietary tools, and industry/market knowledge
• Develop and issue RFPs to publisher partners; gather and analyze proposals to determine the best media selections
• Work with internal teams to oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations
• Assist Campaign Analysis team in strategic analysis of campaigns and provide recommendations for future media plans.
• Foster relationships with both agency clients and vendors

Chicago, Illinois, US

• Responsible for monitoring the performance of digital advertising campaigns against delivery and revenue fulfillment using multiple systems
• Creating wrap up reports at end of campaigns
• Foster relationships with both publisher partners and external vendors
• Act as the liaison between Campaign Operations, Account Management, and Sales
• Facilitate order processing and approval of Insertion Orders
• Responsible for timely launch of campaigns

• Wilde Snacks www.wildesnacks.comLife of Riley Foods www.lifeofrileyfoods.comSir Kensingtons www.sirkensingtons.comCircle Goods Reclaimed www.circlegoodsreclaimed.com
• Designed and crafted marketing & e-marketing materials on a range of projects, for brochures and advertisements; ensured uniformity in the brand language
• Analyzed customer database to identify purchasing trends, and designed new sales and marketing strategies to target existing customers and develop new revenue streams
• Create and maintain all social media channels, create content (blogs, newsletters, press releases)
• Performed maintenance and updates to existing client Web sites
• Managed email marketing programs – weekly content and design creation, list building and segmenting strategy

• Digital Marketing Intern (Remote)
• Managed social posts and community engagement on I Love Cute Fashion & I Love Cute Shoes Facebook Fan Pages and Websites (500k+ fans)
• Developed strategic planning for growth and audience acquisition for both the I Love Cute Facebook fan pages
• Created email blasts with Photoshop

Chicago, IL, US

• Marketing Intern (Report directly to the Assistant Account Executive)
• Maintain social media presence via Facebook, LinkedIn and Twitter
• Support business development activities which include email and direct mail campaigns, networking and events planning, and cultivating leads for speaking opportunities
• Proofing, writing, and editing communications pieces (e.g. solicitation letters, promotional emails, news releases, research briefing papers, etc.)

IT

• Marketing and Events Intern
• Assisting in brainstorming and developing unique concepts for events at the start of each season
• Determining the final impact from direct mail pieces, national and regional advertisements, and all other marketing services
• Learning about and assisting with all elements of planning and executing events

• Coordinated Boutique/Salon retail and marketing (store displays, maintained and developed original content for social media website, created flyers/pamphlets, stylist and customer support)
• Attended Style Max 2011 as a Buyer for the Spring/Summer collections with a quarter of annual budget and communicated with various wholesalers to purchase garments for the store
• Constructed Summer and Winter visual displays