Danielle Ricker Email & Phone Number

Rowley, Ma, Us

Manchester, Nh, Us

Responsible for day-to-day operations of web content updates and approvals and managing FIRST digital marketing and communications content, while moving forward strategic improvements and digital content projects. - Manage FIRST website content, navigation, and user experience, with a focus on brand-aligned, engaging/relevant, high quality, search-optimized, mobile-friendly digital content and webpages- Execute lead generation strategies and tactics across FIRST owned channels, including creating, updating, and optimizing landing pages, forms, CTAs and pop-ups, primarily using HubSpot and Drupal- Govern and support web content contributors and publishers across the organization in maintaining and keeping up to date web pages, in collaboration with the Information Technology team, and applying a strong understanding of the FIRST content strategy and website CMS tools - Drupal and HubSpot- Provide coverage/support for marketing technology as needed, including email campaigns and communication implementation and optimization- Consistently challenge and seek to improve the user experience through the use of marketing technology and engagement strategies- Ensure key FIRST web/landing pages are continuously optimized for inbound lead generation by audience, using data and insight on user behavior and design- Measure and report performance of digital marketing campaigns & assess against established goals- Manage and collaborate with our internal/external partners and vendors to create landing pages and optimize user experience and conversions- Monitor and analyze Google Analytics, HubSpot, and Tableau dashboards to recommend new growth strategies across user journeys, SEO, SEM, content marketing, inbound marketing, email marketing, and conversion rate optimization- Contribute to the management of FIRST marketing channels, digital collateral, and new technologies and platforms

Denver, Colorado, Us

Responsible for maintaining our brand’s online presence which includes managing our Social Media presence, our SEO and online advertising efforts.- Develop, publish and manage a strategic roadmap for Social Media and Brand Awareness, Search Engine Optimization, and Paid Media.- Optimize CRM throughout each stage of the customer journey and drive improvements to lead generation through cross-functional creative development of content and execution of strategy to increase web traffic - Interpret analytics (Google Analytics/AdWords, Facebook, LinkedIn, Marketo) to inform marketing plans, tactics, and creative initiatives- Successfully project manage external partners ensuring work is delivered on time, to budget and quality specifications for digital projects. - Co-develop and perform marketing initiatives across digital channels to achieve the target number of inquiries and eCommerce transactions.-Manage multiple projects and ensure delivery on time and within budget

Denver, Colorado, Us

Responsible for website(s), front end eCommerce SEO and online advertising efforts, leading social media marketing and advising and supporting internal customers as the resident subject matter expert in all things digital marketing.- Own customer facing websites & project manage all web development and updates to scope, schedule and budget- Manage marketing automation instance, establishing and manage processes and standards for end users- Manage the front end of our online shopping experience, ensuring continuous learning and enhancements- Manage web analytics technical setup and management, while supporting others who require data and analysis- Develop and execute SEO strategy and run online advertising programs with agency partnership ensuring continual ROI enhancements- Supported and managed email and direct mail marketing campaigns- Develop and execute social media strategy and utilize Hootsuite to publish content on all brand platforms

North Andover, Ma, Us

Responsible for creating and managing processes that ensure best practices in demand generation using both inbound and outbound marketing strategies as well as overseeing the creation and maintenance of the master campaign calendar and consolidation and reporting of campaign performance metrics to drive improvements.- Develop, execute, and measure integrated marketing campaigns that support assigned business unit objectives while driving awareness and growth - Create and optimize CRM to ensure positive user experience and customer journey - Coordinate the development of campaign deliverables with sales team, in-house marketing and external teams - Create and manage marketing campaign process including campaign intake, email marketing, lead scoring, list segmentation, testing and other tools for all product lines - Work cross functionally with key members of assigned business units to understand the business objectives and provide recommendations - Develop and report campaign analytics and continually optimizing campaigns to maximize ROI- Manage webinar events with external sales team to support key initiatives - Consolidate and report marketing campaign performance metrics and drive improvement for all product lines

Boxborough, Ma, Us

- Experience managing and mentoring others (Marketing Communications Specialist)- Drive improvements to lead generation through cross-functional creative development of content and execution of strategy to increase web traffic- Implemented a new website utilizing HubSpot COS for Setra & in the process of implementing for Dolan-Jenner (a product line)- Generate Digital Marketing strategy to focus on SEO, Email Nurturing/Prospecting, Blogging, Social Media, Retargeting, etc.- Responsible for assisting high growth markets, such as China and India teams, with marketing and SEO efforts including landing page creation and Google AdWords PPC campaigns- Analyze and report progress against campaign goals using Google Analytics and Domo at daily management meetingsComputer Skills:- Microsoft Office Suite: Word, Power Point, Excel, Outlook- Adobe Creative Suite: InDesign, Illustrator, Photoshop, Dreamweaver, Acrobat, Stock- Social Media: Facebook, Twitter, LinkedIn, Instagram, SlideShare, Pinterest, YouTube, Snapchat- Additional Knowledge: HubSpot, Ektron, Salesforce.com, Google Analytics, Conductor, Search Console, Google Tag Manager, Wordpress, Domo, JDE, Uberflip, AdRoll, CorelDraw, Survey Monkey, Invoca, Solidify, Moz, GatherContent, Trello, Google Site Search, Danaher Professional Development Courses:- Danaher Business System- Leadership Essentials- Problem Solving Process- Policy Deployment

Boxborough, Ma, Us

Implemented and executed transformational marketing standard work and visual management which resulted in a 6X increase in qualified leads in 2014.- Responsible for driving and executing projects inter-departmentally to achieve objectives and deadlines- Key team member in product launches with responsibilities such as designing and writing content for data sheets, operating instructions, press releases, value sell documents, brochures, etc.- Responsible for all graphic design layouts for collateral using the Adobe Creative Suite- Organize all tradeshows (1 large tradeshow every January, 3-5 smaller shows throughout each year) and coordinate all activities such as booth design, layout, graphics, promotional items, attire, accommodations, etc.

Worked with owner of a marketing consulting business to implement marketing tactics for various clients of Goode Marketing. The tactics we focused on included marketing strategy, messaging, blogging, social media, lead generation and email marketing.- Implemented HubSpot for clients to manage and track leads and opportunities- Responsible for the brand personality of Goode Marketing and suggestions to other clients- Designed marketing collateral to represent Goode Marketing and our services- Responsible for creating and implementing the social media plan and messaging for Goode Marketing- Responsible for creating social media plan for clients

Created and managed all marketing campaigns to drive leads for the sales organization and raised brand awareness for the overall business.- Implemented HubSpot to manage and track leads and opportunities while integrated with NetSuite- Responsible for creating the lead nurturing email campaigns in order to reach new business and raise awareness of new product- Worked within NetSuite to manage and update data that would flow through to HubSpot and vice versa- Responsible for updating and maintaining collateral such as product catalogs, data sheet, and promotional material

Helped to design marketing plan to expand customer base beyond sports professionals by creating T-shirts for 2012 campaign, invitations for new facility launch part as well as a preliminary concept for billboard advertisement.

Responsible for photographing events, exhibitions and classes for inclusion in archives, website, publications and advertising as well as photographing the permanent art collection to assist in documentation of art inventory.

Bachelor Of Arts (B.A.) Studio Art:, Graphic Design/Photography Minor: Marketing/Art History

Hs Diploma, General Education

Education record