Danielle Robinson Email & Phone Number

Hendersonville, TN, US

Gallatin, TN

Self-owned consulting company. Clients have included previous employer Hennessy Industries, several start-up companies and local small businesses. Services have ranged from strategic planning, marketing material, and market research to small business organization, book-keeping and design. Also started from concept a successful web-based retail business.

Reported to V.P. of Marketing with responsibility for the sales and marketing of Coats branded products, a $50MM mature business that accounts for over 50% of the company’s revenue. Proposed and implemented innovative branded program, PerformTM which combines products and services for a competitive advantage. Projected to generate an incremental $1.5 MM in.

• Reported to V.P. of Marketing with P&L responsibility for brands totaling $34MM in sales. Supervised staff of three professionals.
• In August 1997 assumed P&L responsibility for Sherwin William’s Cuprinol brand ($17 MM sales). Secured distribution for seven new products in major accounts increasing sales 25%.
• In April 97, assumed P&L responsibility for Thompson’s Exterior Stain ($14MM sales) the leader in the exterior stain category. Proposed and implemented positioning strategy resulting in a 87% sales increase and 54%.
• In October 1996, launched Thompson’s Fence Care ($3 MM sales) and gained distribution in 82% of target accounts in 90 days. Line delivered 2.3% of divisional profit in first year.
• In January 1996, assumed P&L responsibilities for Thompson’s Deck Wash ($7MM sales), the leader in the exterior cleaning category. Doubled sales volume and improved gross margin by 18.4% in 1997.

• Reported to V.P. of Marketing with responsibility for development and execution of strategic marketing plans including new product introductions, advertising, public relations, market research, sales support, and.
• Successfully launched K’Netix, The Buckman Knowledge Network- gaining attention from national press due to its uniqueness and positioning Buckman as the expert in the industry. (CEO was visionary regarding the use of.
• Developed new print advertising for five divisions.
• Developed and executed a public relations plan resulting in high profile interviews in key trade publications.
• Recommended and executed the adoption of corporate identity standards worldwide to create brand identity.

Bs, Marketing

3.6 GPA

Mba, Marketing

3.8 GPA