• Project management for client website design and development from project kick-off and creative brief creation to website completion including client website training and hand-off• Establish and define project scope, timelines, goals, and deliverables that support client business objectives in collaboration with key stakeholders• Build, develop, and grow client relationships vital to the success of each project• Budget management and financial forecasting, recommend budget adjustments as necessary

CLIENTS: Tim Hortons• Prepare, write and present traditional and digital media plans, proposals and analyses; including researching markets, competitors, and customers to ensure plans meet client goals with supported documentation • Oversee digital media activation (video, display, mobile, social), track and monitor performance against campaign KPIs, identify optimization opportunities to improve performance and evolve strategies and tactics • Ability to bring ideas to life with excellent presentation and communication skills • Actively participate in the management of the group, maintain overall control of assigned staff responsibilities, oversee progress, and provide assistance where necessary to ensure quality of deliverables• Team lead for sponsorship, partnerships, and integrations

CLIENTS: TJX (Winners, HomeSense, Marshalls)• Promoted from digital supervisor to strategy manager in June 2015• Team lead for digital media strategy and execution, including negotiating and purchasing online media • Define KPIs and benchmarks to report on weekly, monthly, and post-campaign results, analyze achievements, refine programs and future decision making• Develop digital media best practices and processes, mentored and trained team members to ensure consistency and flexibility

CLIENTS: Loblaw, Joe Fresh, PC Financial, LOreal Paris, General Mills• Shifted from account supervisor to digital account supervisor in September 2013• Digital media strategy and planning, including branding, mobile app install, e-commerce, and acquisition • Developed site event tracking recommendation and implementation for advertising across client web properties • National traditional and digital media strategy development including managing always-on social campaigns

CLIENTS: Walmart, Kimberly-Clark, Ford, Mazda• Promoted from media planning associate to senior media planning associate in October 2011• Shifted from broadcast associate to media planning associate in April 2011