After spending more than a decade across advertising, production and business development for brands like IKEA, Tiger Beer and Jeep–Danielle is deeply connected to agencies, production companies and a network of creative freelancers throughout Australia.With extensive experience in brand funded content, alternative broadcast fundraising and the pre-production through to post-production process, Danielle has the ability to maintain a seamless project management style whilst advocating for authentic storytelling.Continuing her passion for storytelling, she’s now the host of podcast Slay Your Way–The show for millennial women to get answers to the age old question, What the ‘f’ do I do with my life?After releasing Slay Your Way in 2023, the brand has grown to an online community for rebellious millennials, hosting community, conversation + content, via a career course, a podcast and events for millennials to design a life (and career) with passion, purpose and play.Listen to Slay Your Way on Spotify: https://spoti.fi/44doWbZListen to Slay Your Way on Apple: https://bit.ly/3JnQseBJoin us on Instagram: https://www.instagram.com/weareclubslay
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Creative ProducerKeyy ProductionsSydney, Nsw, Au -
Freelance ProducerSelf-Employed Jan 2024 - PresentVideo, content and digital producer for some of Australia's biggest agencies, production houses and publishers. Managing end-to-end production of campaigns from pre to post with budgets upwards of 350K.
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FounderClub Slay May 2023 - PresentThe no.1 personal personal development club for rebellious millennials.club slay is your playground to challenge the status-quo, figure out what truly lights your fire, and join a judgment-free tribe that gets it. Via online and offline community, conversation + content, club slay provides infotainment for millennials to design a life (and career) with passion, purpose and play.https://clubslay.co/
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Senior ProducerMedium Rare Content Agency Sep 2022 - Feb 2023Pyrmont, Nsw, Au -
Senior ProducerWe Are Explorers Feb 2018 - Sep 2022Au -
Content Producer (Freelance)Projucer Jan 2016 - Apr 2019Sydney, Nsw, AuProjucer is a home grown new-media enterprise and branded content house specialising in digital first entertainment. We thrive on creating, producing & delivering online video & TV formats involving emerging influencers & inspiring stories, aligned with insightful and progressive brands. -
Digital Producer (Freelance)M&C Saatchi Australia Nov 2015 - Dec 2015Sydney, Nsw, AuDigital production for BWS (Beer Wine Spirits) '100 Days of Summer' campaign containing HTML5 banners & other HTML5 digital assets, digital OOH and social videos & animations. HTML5 digital banner production for Xero accounting software. -
Production Coordinator (Freelance)Thinkbone Atf Wellcom Group Limited Oct 2015 - Oct 2015Production coordinator on: AGNSW (Art Gallery NSW) 'The Greats'DNAP (Discovery Network Asia Pacific) 'Shark Week'Barrangaroo 'Make a Wish'Various Dick Smith promos
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Digital Producer (Freelance)Australian Broadcasting Corporation Sep 2015 - Sep 2015Ultimo, Nsw, AuManaged two digital Designers to produce and distribute 300+ (predominately) digital, print & broadcast assets. -
Content ProducerDroga5, Australia Jun 2015 - Sep 2015Clients:Helloworld, Nude by Nature, Tiger Beer, Destination NSW.Role:• Liaise with recording studios, talent agents and freelance suppliers to turn around a number of Helloworld retail TVC and youtube pre rolls per week from creative brief to dispatch through CAD & MediaPro (Dubsat) on a tight budget and schedule.• Manage the post production of 850K Nude by Nature TVC. Included 60” TVC, cut downs, composed music and voice over. • Produce animatics and mood reels for pitch presentations.
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Digital ProducerThe Monkeys May 2014 - Jun 2015Surry Hills, Nsw, AuClients:IKEA, Bingle, UBANK, Nestle, Woolworths.Role:• Lead Digital Producer on IKEA and IKEA FAMILY producing all of IKEA’s digital communication; HTML and Flash dynamic and rich banners, eDMs for IKEA FAMILY loyalty program, IKEA Everyday Tumblr site content production and IKEA YouTube page.• Working with Agile project management methodology, managing freelance and internal designers, developers and creative leads to deliver digital projects across a number of clients.Project Examples:• IKEA Everyday Tumblr site• Bingle site re launch• UNLTD not for profit website build• Hickinbotham Homes website buildAchievements:• Transferred most of IKEA’s dynamic banners over to HTML5.• Improved the IKEA eDM loyalty program by personally designing a new data brief which was sold into the client and is currently being used.• Re designed the IKEA eDM wireframes. -
Associate ProducerThe Dubs Feb 2013 - May 2014London, United Kingdom, GbClients:Bupa, eftpos, Seven, Steric (Colour Catcher, Staminade Sports Drink), CommBank, Iluka, ParentLine, Fourth Pillar.Role:• Lead Digital Producer and Account Director for Bupa, delivering month-on-month digital campaign elements.• Engage and creatively brief freelancers and manage internal resource to deliver a number of digital projects including eDMs, banners (rich and standard), website builds and maintenance, CMS updates, landing pages, video and social.Project examples:• ParentLine not for profit website• Fourth Pillar website• Bupa Mothers Day online campaign concept development, research and implementation.• Colour Catcher ‘Random Acts of Colour’ campaign concept idea creation and implementation, included social and video.Achievements:• Colour Catcher Facebook page management, social media strategy, content planning and scheduling, went from 0 to over 5,000 likes in less than 6 months. -
Account ManagerGbd Advertising Jan 2006 - Dec 2012Erina, Nsw, AuClients:Lend Lease, Viceroy, Australian Technical College, North Construction.Role:• Production management and quality control of print projects, liaising between clients and suppliers on all print jobs, print specifications, deadlines and budget.• Maintaining and developing client relationships to deliver multi faceted campaigns, often combining TV, print, radio.• Media planning and scheduling, rate negotiation. • Pre-production and production for TVC shoots including casting and talent management, props planning and buying and crew management.Project examples:• Pre production and Production on a number of TVCs for the construction and retirement lifestyle industries including Lend Lease, Viceroy and Chesalon Living. -
Junior Graphic DesignerPacific Magazines Mar 2012 - Jun 2012AuRole:• Successfully completed 4 month unpaid internship.• Image selection, retouching and layout design for Girlfriend Magazine.Achievements:• Published in September 2012 and October 2012 issues. -
Production AssistantThe Creative Foundry Mar 2012 - Jun 2012Sydney, Nsw, AuRole:• Successfully completed 4 month unpaid internship.• Pre-production and production on a number of music video shoots for local bands and musicians.Achievements:• Production assistant on a number of music video shoots.• Logo design for band On The Way.
Danielle Said Education Details
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University Of NewcastleGraphic Design And Advertising
Frequently Asked Questions about Danielle Said
What company does Danielle Said work for?
Danielle Said works for Keyy Productions
What is Danielle Said's role at the current company?
Danielle Said's current role is Creative Producer.
What schools did Danielle Said attend?
Danielle Said attended University Of Newcastle.
Who are Danielle Said's colleagues?
Danielle Said's colleagues are Paige Gardiner, Rhys Keir, Suzanne Grayson, Robert Djami.
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