Danielle Patnode Email & Phone Number

Lafayette, CO

Niwot, CO

• Drove product management processes with cross functional team for key collections in the Women’s category. Met key dates, focused on consumer, considered global/regional merchandising requests to create line plans.
• Delivered essential seasonal analysis by collecting data on the global consumer, channels, assortment, competition, sales, trends, and regional and global markets to inform the briefing process.
• Derived product line segmentation strategy by combining sales data, trend insights and stakeholder feedback.
• Continuously improved SKU efficiency, margins and regional alignment by partnering with cross-functional teams that included merchandising, color, costing and development teams.
• Drove seasonal product stories that supported all segments and compelled go-to-market strategies. Worked with sales, global marketing and regional merchants to deliver key stories to the end consumer.

Boulder, CO

• Key Responsibilities include:Create, own, and champion the overall strategic vision and direction of the apparel category.
• Develop and merchandise seasonal business & product line plans that meet the needs of the consumer, the targeted sales channels & company revenue goals.
• Oversee the product and merchandising calendars to ensure all deadlines are met.
• Work seamlessly with the Marketing and Sales teams to develop and maximize category initiatives

Greater Denver Area

• Key Responsibilities include:Lead and primary contact for the SRAM (Zipp Wheels, SRAM, and Rockshox) aftermarket retail fixture program implemented at Independent Bike Dealer and other retailers in the USA and.
• Drove clear communication between client and agency to ensure brand message and program was delivered effectively to the consumer.
• Interview SRAM corporate team, sales reps and retailers for analysis in to effectively build a sustainable fixture program that meets the needs, expectations and goals of all stakeholders.
• Manage the design, pricing, ordering and manufacturing of the fixtures.

Beverly, MA

• Responsible for overseeing daily brand management activities including marketing, sales and product management.Key responsibilities included:
• Set the seasonal North American Craft collection from the Global Line to meet sales goals, margin goals, SKU efficiency, inventory and forecasting.
• Lead the strategic direction of product related marketing campaigns and materials.
• Manage sales and merchandising for designated key accounts. Increased sales in designated key accounts from $220,000 to $615,000 within a 2-season time frame.

Boulder, CO

• Contract Sales and Marketing Major Clients:
• Independent sales rep for athletic brands: Moving Comfort, Electra, Craft, Karhu, Nathan, Canari
• Bhawkins Inc., - Account management, brand development and event production.
• Descente Athletic - Public relations and trade show management

Boulder, CO

• Managed the apparel, relationships and brand assets for the Descente brand associated with the sponsorship of Team CSC professional cycling team.Team CSC Project Manager August 2006- September 2007Responsible for all.
• Product line management - Managed the design, development and production of both in-line apparel and Pro team clothing.
• Partnered with team sponsors to maximize brand exposure and investment.
• Managed key category performance metrics.

Lexington, MA

• Responsible for the inspiration and direction of Saucony’s heritage/fashion line of lifestyle footwear.Key responsibilities included:
• Created product briefs to set product direction, including product concept, material choices, and styling/color/price,
• Developed trend analysis through travel, store visits, tradeshows and trend agencies.
• Conducted market research through account visits, sales feedback and consumer focus groups to determine appropriate product development, distribution and forecast strategy.
• Day to day data management, including management of product planning codes, style set-up and tracking of category performance.
• Merchandised collections for limited addition quick strike programs, boutique offerings, select mall and outlet retail partners.