Danielle Sanders Email & Phone Number

• Leads development and implementation of enterprise-wide content strategy in support of strategic go-to-market initiatives.
• Leads the Content Center of Excellence. Provides oversight, mentorship, and training to a team of 9 content producers.
• Serves as Product Owner for content/digital asset management platform (Widen). Led initial sourcing and implementation of the tool.
• Ensures company-wide brand consistency via the development and ongoing enhancement of Hexaware brand voice guidelines and editorial standards for use across all customer-facing channels.
• Advises/provides training for content creators across sales, presales, marketing, and account teams on brand voice guidelines, editorial standards, and content best practices.

- Providing support for analyst/advisory activities with emphasis on content and messaging.- Maximizing the probability of winning advised business pursuits and large deals by working with bid teams and subject matter experts to enhance messaging to align with insights from the influencer community.- Ensuring placement in the Leadership quadrant in analyst.

Gainesville, Florida Area

- Supported the bid process for advised deals such as those leveraging the ISG FutureSource™ methodology. Coached bid teams and executive sponsors through the entire submission lifecycle and briefing process. - Shaped RFX responses to translate technical content into a compelling narrative for C-suite audiences. - Worked with vertical/practice teams and.

- Served as sole technical writer for the large deals bid team. - Interviewed subject matter experts and translated technical information into usable content for materials such as RFP responses, white papers, and sales/project playbooks. - Organized and edited proposal content to ensure messaging flowed well, was presented in a single voice, and was.

www.daniellemcduffie.com

Provided marketing services for a variety of clients.

Gainesville, Florida Area

- Responsible for all external communications, including monthly HTML email newsletter and policy-related action alerts.- Provided writing and editing support for grants. - Designed, launched, and served as web administrator for WordPress-based website.- Designed print collateral including banners and conference displays.

B.S., Agricultural Education And Communication; Leadership

Activities and Societies: President, Slow Food UFCoursework in workshop/instructional design and implementation, graphic design, business.

A.A., Magna Cum Laude

Activities and Societies: H.C.C. Sustainability Council