Danielle Mathews (Seaman) Email & Phone Number

Benton Harbor, Michigan, United States

Overseeing the development and implementation of comprehensive marketing strategies that align with Pura's goals and drive growth. My focus is on creating cohesive and impactful campaigns across all channels, leveraging data-driven insights to optimize performance, and ensuring consistency in our brand messaging.

Lansing, Michigan Area

• Drive and strengthen the critically important link that must exist between the department and the professional world to truly prepare MSU students to become competitive communications professionals• Work with other board members to focus on strategic planning, mentoring students, hosting internships, visiting classrooms, and much more• Responsible for evaluating and planning the curriculum for the advertising dept. to ensure students are getting the digital and strategic knowledge needed for their future careers

Chicago, Illinois, United States

Leads the media department and ensures that commerce media strategies lead to results across numerous clients. Partner with client/brand teams to ensure that all media plans and media channels (digital, RMN, consumer promotions, in-store) drive sales and performance. Key Accomplishments:• Spearheaded the connectivity with the Acosta Group to ensure that there are end-to-end media solutions along with connectivity to the Digital Commerce COE (Ecomm Analytics and Insights & Content PDP Score carding and Syndication) resulting in an increase of media revenue by 20% from the previous year. • Partner and lead strategic partnerships at top retail media networks (RMNs) across North America such as WMC (US and CAN), Roundel, KPM, Instacart, Albertsons Media, AD Retail Media, Costco, Meijer, HEB Digital, One Roof Media (Lowes), Retail Media + (Home Depot), Advance Powered by Loblaws, Voila, and additional regional retailers. • Led a team of over 10+ media professionals to develop and execute media strategies for a diverse portfolio of commerce clients inclusive of CPG (food & beverage), Baby, Health & Beauty and Emerging Brands across many customers such as Mass, Grocery, Drug, Club & Specialty.• Partnered with Pacvue, The Trade Desk, Criteo, Citrus Ad and Basis Technologies to ensure that Mosaic’s AdTech and connectivity to RMNs would drive additional revenue and client success.• Developed and maintained client relationships, serving as the primary point of contact on strategic media discussions, annual planning, and performance reviews. • Member of the Senior Leadership team (SLT) and responsible for all media thought leadership on behalf of the agency consisting of articles, whitepapers, conference appearances and client presentations. • Collaborated with cross-functional teams such as strategy, creative, analytics and account management to ensure seamless execution across integrated marketing campaigns.

Greater Chicago Area

Deliver exemplary value and innovative strategies creating impactful and measurable channel plans tailored for tech, CPG, retail and entertainment market leaders. Target all aspects of the consumer journey to generate a campaign with a significant life cycle. Started as the initial team member before growing to a full-scale department of colleagues. Key Accomplishments:• Created and stood up Mosaic’s media practice resulting in growth from $5M in the first year to $30M in media spend by EOY 2022. • Developed Mosaic’s in-house media solution inclusive of bringing in talent and tech partners to ensure Mosaic can service clients within the digital media landscape (DSP, Social, SEM & RMN Expertise) that expanded media business to 28% of total revenue within two years.• • Lead, mentor, and motivate a team of 9+ media professionals. • Conducted regular market research and competitive analysis to identify trends and opportunities resulting in driving proactive adjustments to media plans.• Created relationships with Retail Media Networks such as WMC, Kroger, Instacart, Roundel and Albertsons Media. Extended partnerships outside of RMNs to retail media aggregators such as Criteo, Citrus Ads, PromoteIQ, Pacvue and additional partners.• Oversaw multi-million-dollar media campaigns, optimizing allocation across various digital channels to maximize ROI while achieving client KPIs.• Developed media strategies on behalf of the organization that resulted in $5MM on new business in 18 months.

Chicago, Illinois

Worked for Contend during this time. Contend was a division of Mosaic over this time period. Overhauled the mission of the department shifting away from an experiential amplification strategy to a focus of generating integrated marketing programs that are aligned with the client business objectives.Key Accomplishments:• Utilize proprietary AI and syndicated audience tools, to define and provide critical strategic guidance internally as well as externally to clients to determine the most effective way to penetrate the target audience. • Introduced influencer best practices that directly increased associated revenue by 25% and totaled over $3MM. • Implemented strategic marketing plans that doubled business revenue from $8MM to 16MM.• Effectively led and mentored a team of up to 10 content marketing professionals focused on issue resolution, prioritizing tasks, and giving feedback• Liaised with other departments offering support to experimental, retail, and shopper with the goal of driving growth and capturing content related revenue. • Recognized as a key member in the creative, immersive, and video production teams during all phases of production.• Selected as the main digital account lead for major clients including: Samsung, Microsoft, Ticketmaster, and Disney/ABC. Worked closely with senior stakeholders through the life cycle of projects, meeting, and exceeding expectations. • Clients: Samsung, Microsoft, Ticketmaster, Amazon, Nestle, Halo Outpost Discovery and Disney/ABC.Awards:2017 Chairman’s Award for the Acosta Mosaic Group2018/17 EX Awards: Gold Best Sampling Campaign (Welch’s - Nothing But the Fruit)2018/17 Chief Marker: Silver Pro Awards Best Sampling or Trial Recruitment Campaign (Welch’s -Nothing but the Fruit)Recipient of the 2017 Chairman's Award for the Acosta Mosaic Group

Greater Chicago Area

Offered exemplary internal support within the department and received a promotion from Senior Account Executive to Business Development Manager in under two years. Designated as the client-facing main point of contact through the entire sales life cycle which spanned from identification to renewal. Key Accomplishments:• Oversaw and managed all top accounts securing over $7MM in sales per year. This was comprised of $4MM in new business and a 30% increase in organic growth for an additional $3MM. • Developed and introduced strategies through content development, video production and audience development across all Tribune Publishing properties and markets. Audience development was spread across an array of arenas including: social amplification, paid search, SEO, web development, and newsletter acquisition.

Greater Chicago Area

Consistently promoted during tenure with the organization from Digital Product Champion, to Account Manager and ultimately Sr. Account Manager within the span of four years. Actively oversaw and grew top billing digital accounts by implementing new strategies that achieved impactful results.Key Accomplishments:• Lauded with the Campbell Award, receiving one of four prizes for being the top sales person of the year. Additionally, received the All-Star award given on a quarterly basis for exceeding sales goals by 10-15% over the prior year. • Captured a 20% increase in digital revenue through an implementation of a new digital strategy. • Sold an array of digital products to clients across a myriad of sectors within Tribune Media Group including; Retail, Finance, Education, and Entertainment. • Integrated custom campaigns for clients that included sponsorships, branded content, and PPC to meet and exceed client expectations. • Oversaw a dozen Account Managers, regularly meeting with each and discussing strategies on how to grow their portfolio and generate new advertising revenue.

Managed website builds, integrated marketing campaigns and various client projects.Created and implemented a social media strategy for the company.Responsible for multiple client accounts and internal marketing strategy and implementationWorked with various industries such as technology, clean/green technology, online gaming, construction and accounting.Researched clients and clients’ industries to help develop strategies for campaigns and various client projects.Maintained and nurtured client relationships.Developed scope of projects/campaigns, reviewed estimates and budgets. Conducted meetings with clients as well as informing them about the current work status of their campaigns and/or projects. Handled the responsibility of training new account coordinators.