Danielle Sefton

Danielle Sefton Email and Phone Number

Senior Communications Professional, Freelance @ Lamb Creative Group
toronto, ontario, canada
Danielle Sefton's Location
Toronto, Ontario, Canada, Canada
Danielle Sefton's Contact Details

Danielle Sefton personal email

About Danielle Sefton

I am a seasoned communications and public relations professional with over 15 years of experience providing effective communications, building brand awareness, and delivering impressive campaign results. I’m a strong writer with excellent attention to detail, exceptional organizational, time management, and planning skills.Over the past 15 years, I have worked on numerous high-profile brands in a diverse range of industries including entertainment, lifestyle, consumer products, sports, esports, and technology, developing innovative strategies and multi-tiered campaigns that help brands connect with media, influencers, and their target audiences. I have managed countless media appearances and tours, photo shoots, red carpets, influencer campaigns, events and more, and most notably helped launch the OWN: Oprah Winfrey Network in Canada, which included planning and executing events and media relations for Oprah Winfrey’s visit to Toronto in April 2012. I have worked with some of the biggest brands in television including HBO Canada, CBC, W Network, YTV, OWN: Oprah Winfrey Network (Canada), and SHOWTIME, and volunteer as a Red Carpet Specialist for the Toronto International Film Festival (TIFF) each September.Specialties: Publicity, Influencer Campaigns, Project Management, Brand Awareness, Search Engine Optimization (SEO), Content Strategy, Media Relations, Talent Relations.

Danielle Sefton's Current Company Details
Lamb Creative Group

Lamb Creative Group

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Senior Communications Professional, Freelance
toronto, ontario, canada
Employees:
7
Danielle Sefton Work Experience Details
  • Self Employed
    Senior Communications Professional
    Self Employed Mar 2017 - Present
    Toronto, Canada Area
  • Lamb Creative Group
    Director Of Marketing And Communications
    Lamb Creative Group Jul 2017 - Present
    Toronto, Canada Area
  • Toronto International Film Festival
    Red Carpet Volunteer
    Toronto International Film Festival Sep 2011 - Sep 2019
    Worked red carpet events liaising with the Red Carpet Manager, media, film publicists, and talent to ensure smooth and timely operation of red carpets.
  • Cbc
    Senior Communications Officer, Publicity
    Cbc Feb 2016 - Feb 2017
    Toronto
    Responsible for broadcast publicity efforts and initiatives relating to CBC television content, as well as the representation of CBC television personalities to media.
  • Corus Entertainment
    Publicist
    Corus Entertainment Oct 2011 - Feb 2016
    Responsible for providing effective communications and media relations for the Lifestyle, Movies & Drama portfolio as well as the Pay TV portfolio, specifically W Network, OWN: Oprah Winfrey Network (Canada), HBO Canada, Movie Central, CosmoTV, and W Movies.• Executed communications campaigns for key programming priorities. • Managed talent relations, including interviews, press junkets, and events.• Generated positive media coverage and build profile for the Corus brands through external communication with consumer and trade media.• Supported the Manager of Communications on developing materials such as interview briefings and strategic planning materials.• Provided support on all measurement analysis reports for key campaigns.• Liaised with internal and external stakeholders including media, production companies, distributors, unit publicists, and talent.
  • Corus Entertainment
    Junior Publicist
    Corus Entertainment Sep 2010 - Oct 2011
    • Worked with the Director of Communications to execute communications campaigns for key programming priorities on the Women’s portfolio.• Oversaw press junkets and talent appearances in support of portfolio.• Worked with Director of Communications to execute the communications campaign for the Canadian launch of OWN: Oprah Winfrey Network.• Provided support for the planning and execution of corporate events including Town Halls, Investor Day, and the Corus Quay opening gala.• Generated positive media coverage and built profile for the Corus Women’s television brands.• Monitored changes in the media landscape and kept media lists up-to-date.
  • Corus Entertainment
    Communications Assistant
    Corus Entertainment Jan 2008 - Sep 2010
  • Women'S Habitat Of Etobicoke
    Public Relations Student Volunteer
    Women'S Habitat Of Etobicoke Oct 2006 - Dec 2007
    -Drafted press releases, public service announcements, and internal documents.-Assisted with direct mail programs.-Supported team with event management.

Danielle Sefton Skills

Press Kits Pitching Broadcast Media Relations Publicity Social Media Press Releases Public Relations Entertainment Strategic Communications Corporate Communications Event Management New Media Copywriting Media Production Radio Television Digital Media

Danielle Sefton Education Details

Frequently Asked Questions about Danielle Sefton

What company does Danielle Sefton work for?

Danielle Sefton works for Lamb Creative Group

What is Danielle Sefton's role at the current company?

Danielle Sefton's current role is Senior Communications Professional, Freelance.

What is Danielle Sefton's email address?

Danielle Sefton's email address is da****@****ail.com

What schools did Danielle Sefton attend?

Danielle Sefton attended University Of Guelph-Humber, George Brown College, The University Of Western Ontario.

What skills is Danielle Sefton known for?

Danielle Sefton has skills like Press Kits, Pitching, Broadcast, Media Relations, Publicity, Social Media, Press Releases, Public Relations, Entertainment, Strategic Communications, Corporate Communications, Event Management.

Who are Danielle Sefton's colleagues?

Danielle Sefton's colleagues are Tiffany Rogers, Adam Phillips, Cassandra Mair.

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