Danielle Serrano

Danielle Serrano Email and Phone Number

Director, Retail IT @ Peet's Coffee
Danielle Serrano's Location
Dublin, California, United States, United States
Danielle Serrano's Contact Details

Danielle Serrano work email

Danielle Serrano personal email

n/a
About Danielle Serrano

Pioneering Perceptions | People | Process | Productivity | Profitability | Project & Program Value As an IT Director, I play close attention to the big Ps above. Contributions:* Business-Centric IT Leadership * Technology Innovation * ROI-Focused Projects * Business & IT TransformationSome Successes: Led Bare Escentuals’ Point-of-Sale (POS) replacement project rollout, from requirements gathering, through RFP, vendor selection, project planning, development, testing, implementation, and support. Navigated successful closure of office building and company’s relocation from the West to the East Coast. Designed and implemented the existing support structure for the retail portion of Shiseido /BE’s IT. Facilitated initiatives that included a Loyalty Program, Multi-Brand Outlets, and Mobile POS. Infused employer organization with Store Openings / Closings processes used by external vendors. Supported 150+ openings and 20+ closures. Sought as “go-to” as First Level Help Desk. What makes me tick: Broad, global and national IT background with success across multiple business units in roles ranging from Business Analyst, to Project Manager, to Director. Unwavering focus is solving challenges and igniting collaborative resolutions.  A calm, laser-listening, and information-sharing talent and team advocate. Communicate upward, outward and downward across organizations with diverse perspectives and backgrounds. Make the tough calls. Sound negotiator. Create order. Cut through information clutter to core problems. Want to understand the “whys” beyond the “whats” and “hows”. Deliver the right business solutions that optimize IT-spend value. Bridge business / IT gaps. Feel free to reach me via email at danielle.serrano75@gmail.com.

Danielle Serrano's Current Company Details
Peet's Coffee

Peet'S Coffee

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Director, Retail IT
Danielle Serrano Work Experience Details
  • Peet'S Coffee
    Director, Retail It
    Peet'S Coffee Mar 2022 - Present
    Emeryville, Ca, Us
  • Peet'S Coffee
    Senior Manager, Retail Applications & Services
    Peet'S Coffee Jun 2019 - Mar 2022
    Emeryville, Ca, Us
  • Peet'S Coffee
    It Project Manager
    Peet'S Coffee Jan 2019 - Jun 2019
    Emeryville, Ca, Us
  • Shiseido Americas Corporation
    It Director, Retail Operations & Services / It Manager, Retail Applications
    Shiseido Americas Corporation 2010 - Aug 2017
    Minato-Ku, Tokyo, Jp
    Shiseido acquired Bare Escentuals Beauty in 2010.Transitioned into IT Management with Retail Applications (2010). Moved into IT Director (2016) role for Retail IT Operations and Services. Played key role in navigating California office closure and relocation to New York, NY headquarters. • Owned RFP process, selection, discovery, design, development, and testing of Point of Sale (POS) solution, including internal and external resources. Piloted and rolled out new POS. Managed 3rd party vendors to maintain / support POS and Sales Audit Applications (First and Second Level Help Desk for all US and UK retail locations). Developed all training materials for POS end users. • Represented IT and business partners on customer experience initiatives during discovery, design, development, and implementation of a $4M Cross-Channel Customer Relationship Program.• Hired and trained talent who moved into leadership, including a former Business Analyst, now a Vice President of Brand and Digital with Information Technology. • Designed, implemented, and delivered training for “mobile” point of sale solution. • Implemented multiple technology solutions: Tradewind (POS), Xstore (POS), Relate (Gift Card/CRM), Auditworks CRDM (Sales Audit & Loss Prevention), ShopperTrak, Earthlink Business Network, Store Intranet Portal (SharePoint On Line Platform), and Oracle iPayment / Chase Paymentech Integration. • Led team that implemented technology in all new boutique / outlet locations (about 40 a year) in the US and UK. Ignited company’s domestic and global expansion. • Owned, facilitated, and communicated ongoing IT-Business objectives with IT, Retail Operations, Payroll, HR, Inventory Control, Allocations, UK Retail, Sales Audit, Custom Development, Help Desk, Network, IT Operations, external development teams, and key business stakeholders. Initiatives spanned multiple aspects, including timelines, budgets, resources, contracts, and financials.
  • Bare Escentuals
    Senior Business Analyst / Lead Business Analyst
    Bare Escentuals 2007 - 2010
    New York, New York , Us
    Senior Business Analyst / Lead Business Analyst, Retail & Direct to Consumer, 2007-2010Collaborated with Retail Operations, Sales Audit, Direct to Consumer, and UK Retail teams to develop new business processes, identify system / process improvements, and gather / define functional business requirements. Owned and facilitated bi-weekly Retail / DTC Update meetings for Retail Operations, Payroll, HR, Inventory Control, Allocations, UK Retail, Finance, Sales Audit, Direct to Consumer, and other IT partners. Within a week of hire, entrusted to lead POS rollout.• Managed Point of Sale (POS) rollout project across 50+ retail locations. New application supported business growth and global expansion. • Strategized and executed first global Bare Escentuals boutique in the UK. Managed project, gathered requirements, headed installation / integration test plans, trained end users, and managed 3rd party vendor.• Gathered business requirements for systems enhancements, monitored development, performed user acceptance testing, and trained end users on new system functionality for several initiatives that enhanced functionality, slashed labor costs, streamlined processes, and crystallized communications: - Point of Sale Releases (2 per year), Order Management Releases, and Boutique Portal. • Partnered with cross-functional teams (Oracle, Direct to Consumer, Retail, Marketing) to build system implementation and execution plan for multiple IT projects. Managed workload of 3 business analysts. Honed networking skills through POS work across telephony, construction; and corporate, store, and field scenarios.
  • Longs Drugs
    Project Manager, Merchandising And Price Management
    Longs Drugs 2006 - 2007
    Us
    Promoted to hire, develop, and manage a team of business analysts around pricing, promotions, and deal management used by category managers in product costing. Facilitated communications between Marketing Department (Merchandising and Price Management) and Supply Chain Initiative (SCI) teams. Worked closely with Business, Retek Merchandising System (RMS) Development, Custom Development, and RMS Support teams to prioritize systems / applications enhancements. Built cohesive, high-morale, and productive teams. • Conceived of and led efforts that automated deal management process for category managers in the continental US and Hawaii. Navigated resistance to change, trained stakeholders, captured labor and time dollars, and implemented automated module that enhanced organizational security features.• Played key role in Change Control Process:- Gathered and defined requirements; ensured deliverables were met for business objectives.- Served as Business representative for RMS Deals on Hawaii, Retek Phase 2A Core Team that implemented new processes and systems in Hawaii enabling consistency of processes across the chain.- Introduced deal communication process to vendor community. Allowed electronic deal entry and data flow into Oracle Retail (RMS), and enabled auto application of discounts aligned with buying incentives.- Assisted Quality Assurance team with test plans, scenarios, and script development / execution.- Developed and delivered Promotion and Ad Tracking (PAT) system training to users (50 individuals; 5 groups).
  • Longs Drugs
    Lead Business Analyst, Merchandising And Price Management
    Longs Drugs 2004 - 2006
    Us
    Internally recruited for liaison role between Information Technology and the business. Teamed with multiple business units to analyze and document jobs and functions; then translate into system modifications written by developers. Partnered with Marketing, Advertising, Pricing, Procurement, and Support teams to develop new business processes, identify process improvements, gather / define functional business requirements, test, train, and provide post-live support. • Led and collaborated with cross-functional teams that built system implementation and execution plan of Phase 2 for multi-phased $125M Retek Merchandising (newly acquired by Oracle) rollout project. • Wrote, developed, and presented user training manual to Merchandising and Marketing Services for Retek Deals entry process. Advised and consulted technical and non-technical users, as subject matter expert (SME) and Business Process Coach (BPC) for Retek Deals and Longs’ PAT system (global trading, exchange, and risk solutions). • Served as primary point of contact and liaison between Longs’ employees and vendor partners on DemandTec, which helped business users improve profit markings, sales, units, etc. based on category rules. Developed business process design /process flow documentation, implemented interface file processes / changes, and performed data clean-up for DemandTec price optimizations. Early Longs' Experience:District Administrative Support, Pharmacy Technician, and Sales Associate, 1996-2004

Danielle Serrano Skills

Public Speaking Research Microsoft Word Microsoft Office Event Planning Nonprofits Powerpoint Teaching Community Outreach Leadership Data Analysis Social Media Microsoft Excel Customer Service English Windows Outlook Photoshop Html

Danielle Serrano Education Details

  • Santa Clara University
    Santa Clara University
    Educational Administration - Higher Education Emphasis
  • Saint Mary'S College Of California
    Saint Mary'S College Of California
    Biology/Mathematics
  • Merced Community College District
    Merced Community College District
    Liberal Arts And Sciences/Liberal Studies

Frequently Asked Questions about Danielle Serrano

What company does Danielle Serrano work for?

Danielle Serrano works for Peet's Coffee

What is Danielle Serrano's role at the current company?

Danielle Serrano's current role is Director, Retail IT.

What is Danielle Serrano's email address?

Danielle Serrano's email address is ds****@****hsv.org

What schools did Danielle Serrano attend?

Danielle Serrano attended Santa Clara University, Saint Mary's College Of California, Merced Community College District.

What are some of Danielle Serrano's interests?

Danielle Serrano has interest in Poverty Alleviation, Education, Economic Empowerment.

What skills is Danielle Serrano known for?

Danielle Serrano has skills like Public Speaking, Research, Microsoft Word, Microsoft Office, Event Planning, Nonprofits, Powerpoint, Teaching, Community Outreach, Leadership, Data Analysis, Social Media.

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