Director, Retail It
Current
Mar 2022 - Present
AeroLeads people directory · profile
Danielle Serrano Email & Phone Number
Director, Retail IT
at
Peet's Coffee
1 work email found
@breakthroughsv.org
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Who is Danielle Serrano? Overview
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Quick answer
Danielle Serrano is listed as Director, Retail IT at Peet's Coffee, based in Dublin, California, United States. AeroLeads shows a work email signal at breakthroughsv.org and a matched LinkedIn profile for Danielle Serrano.
Danielle Serrano previously worked as Senior Manager, Retail Applications & Services at Peet'S Coffee and IT Project Manager at Peet'S Coffee. Danielle Serrano holds Master Of Arts, Educational Administration - Higher Education Emphasis from Santa Clara University.
Company email context
Email format at Peet's Coffee
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{first_initial}{last}@breakthroughsv.org
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Profile bio
About Danielle Serrano
Pioneering Perceptions | People | Process | Productivity | Profitability | Project & Program Value As an IT Director, I play close attention to the big Ps above. Contributions:* Business-Centric IT Leadership * Technology Innovation * ROI-Focused Projects * Business & IT TransformationSome Successes: Led Bare Escentuals’ Point-of-Sale (POS) replacement project rollout, from requirements gathering, through RFP, vendor selection, project planning, development, testing, implementation, and support. Navigated successful closure of office building and company’s relocation from the West to the East Coast. Designed and implemented the existing support structure for the retail portion of Shiseido /BE’s IT. Facilitated initiatives that included a Loyalty Program, Multi-Brand Outlets, and Mobile POS. Infused employer organization with Store Openings / Closings processes used by external vendors. Supported 150+ openings and 20+ closures. Sought as “go-to” as First Level Help Desk. What makes me tick: Broad, global and national IT background with success across multiple business units in roles ranging from Business Analyst, to Project Manager, to Director. Unwavering focus is solving challenges and igniting collaborative resolutions. A calm, laser-listening, and information-sharing talent and team advocate. Communicate upward, outward and downward across organizations with diverse perspectives and backgrounds. Make the tough calls. Sound negotiator. Create order. Cut through information clutter to core problems. Want to understand the “whys” beyond the “whats” and “hows”. Deliver the right business solutions that optimize IT-spend value. Bridge business / IT gaps. Feel free to reach me via email at danielle.serrano75@gmail.com.
Listed skills include Public Speaking, Research, Microsoft Word, Microsoft Office, and 15 others.
Current workplace
Danielle Serrano's current company
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7 roles · 22 years
Danielle Serrano work experience
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Senior Manager, Retail Applications & Services
Jun 2019 - Mar 2022
It Project Manager
Jan 2019 - Jun 2019
It Director, Retail Operations & Services / It Manager, Retail Applications
- Shiseido acquired Bare Escentuals Beauty in 2010.Transitioned into IT Management with Retail Applications (2010). Moved into IT Director (2016) role for Retail IT Operations and Services. Played key role in navigating.
- Owned RFP process, selection, discovery, design, development, and testing of Point of Sale (POS) solution, including internal and external resources. Piloted and rolled out new POS. Managed 3rd party vendors to.
- Represented IT and business partners on customer experience initiatives during discovery, design, development, and implementation of a $4M Cross-Channel Customer Relationship Program.
- Hired and trained talent who moved into leadership, including a former Business Analyst, now a Vice President of Brand and Digital with Information Technology.
- Designed, implemented, and delivered training for “mobile” point of sale solution.
- Implemented multiple technology solutions: Tradewind (POS), Xstore (POS), Relate (Gift Card/CRM), Auditworks CRDM (Sales Audit & Loss Prevention), ShopperTrak, Earthlink Business Network, Store Intranet Portal.
2010 - Aug 2017
Senior Business Analyst / Lead Business Analyst
- Senior Business Analyst / Lead Business Analyst, Retail & Direct to Consumer, 2007-2010Collaborated with Retail Operations, Sales Audit, Direct to Consumer, and UK Retail teams to develop new business processes.
- Managed Point of Sale (POS) rollout project across 50+ retail locations. New application supported business growth and global expansion.
- Strategized and executed first global Bare Escentuals boutique in the UK. Managed project, gathered requirements, headed installation / integration test plans, trained end users, and managed 3rd party vendor.
- Gathered business requirements for systems enhancements, monitored development, performed user acceptance testing, and trained end users on new system functionality for several initiatives that enhanced functionality.
- Partnered with cross-functional teams (Oracle, Direct to Consumer, Retail, Marketing) to build system implementation and execution plan for multiple IT projects. Managed workload of 3 business analysts. Honed.
2007 - 2010
~3 yrs
Project Manager, Merchandising And Price Management
- Promoted to hire, develop, and manage a team of business analysts around pricing, promotions, and deal management used by category managers in product costing. Facilitated communications between Marketing Department.
- Conceived of and led efforts that automated deal management process for category managers in the continental US and Hawaii. Navigated resistance to change, trained stakeholders, captured labor and time dollars, and.
- Played key role in Change Control Process:- Gathered and defined requirements; ensured deliverables were met for business objectives.- Served as Business representative for RMS Deals on Hawaii, Retek Phase 2A Core Team.
2006 - 2007
~1 yr
Lead Business Analyst, Merchandising And Price Management
- Internally recruited for liaison role between Information Technology and the business. Teamed with multiple business units to analyze and document jobs and functions; then translate into system modifications written by.
- Led and collaborated with cross-functional teams that built system implementation and execution plan of Phase 2 for multi-phased $125M Retek Merchandising (newly acquired by Oracle) rollout project.
- Wrote, developed, and presented user training manual to Merchandising and Marketing Services for Retek Deals entry process. Advised and consulted technical and non-technical users, as subject matter expert (SME) and.
- Served as primary point of contact and liaison between Longs’ employees and vendor partners on DemandTec, which helped business users improve profit markings, sales, units, etc. based on category rules. Developed.
2004 - 2006
~2 yrs
3 education records
Danielle Serrano education
Master Of Arts, Educational Administration - Higher Education Emphasis
Santa Clara University
Bachelor Of Science, Biology/Mathematics
Saint Mary'S College Of California
Liberal Arts And Sciences/Liberal Studies
Merced Community College District
FAQ
Frequently asked questions about Danielle Serrano
Quick answers generated from the profile data available on this page.
What company does Danielle Serrano work for?
Danielle Serrano works for Peet's Coffee.
What is Danielle Serrano's role at Peet's Coffee?
Danielle Serrano is listed as Director, Retail IT at Peet's Coffee.
What is Danielle Serrano's email address?
AeroLeads has found 1 work email signal at @breakthroughsv.org for Danielle Serrano at Peet's Coffee.
Where is Danielle Serrano based?
Danielle Serrano is based in Dublin, California, United States while working with Peet's Coffee.
What companies has Danielle Serrano worked for?
Danielle Serrano has worked for Peet'S Coffee, Shiseido Americas Corporation, Bare Escentuals, and Longs Drugs.
How can I contact Danielle Serrano?
You can use AeroLeads to view verified contact signals for Danielle Serrano at Peet's Coffee, including work email, phone, and LinkedIn data when available.
What schools did Danielle Serrano attend?
Danielle Serrano holds Master Of Arts, Educational Administration - Higher Education Emphasis from Santa Clara University.
What skills is Danielle Serrano known for?
Danielle Serrano is listed with skills including Public Speaking, Research, Microsoft Word, Microsoft Office, Event Planning, Nonprofits, Powerpoint, and Teaching.
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