Danielle Shapira Email & Phone Number

Develop, direct, and executive produce editorial, branded, and commercial video.Clients: Toyota, eBay, Taco Bell, Netflix, belVita, AT&T, Huawei, Veritas, Pornhub Cares, KKW Beauty, Dreamland Baby, NAYALI, Moon Mousse

Los Angeles, California, Us

Melbourne, Victoria, Au

• Staffed and led the video team in the creation and management of paid ads across social channels (Facebook, Instagram, YouTube, Tik Tok).• Oversaw and approved all video creative and production, upholding brand guidelines from idea through launch:o Scaled paid ad output by 125% while effectively doubling our video conversion rate.• Collaborated cross-functionally to test creative, analyze data to inform creative decision-making, and draft thought-provoking briefs.• Led brainstorms and creative review workshops to define brand look and feel across video, photo, and graphic assets.• Worked closely with our content team to determine a clear organic video strategy.• Managed video content creators, editors and contractors, ensuring all team work laddered up to company KPIs.

New York, Ny, Us

• Supervise, direct, produce, and write digital video for Condé Nast Entertainment's legacy brands: VOGUE | Vanity Fair | The New Yorker | GQ | Glamour | Condé Nast Traveler | Allure | Architectural Digest | WIRED | W | Teen Vogue | Ars Technica | The Scene | Iris | them• Collaborate with various stakeholders, A-list celebrity talent, and studios to pitch, develop, and lead the execution of editorial video pilots, serialized video formats, and branded video for YouTube, Facebook Watch, OTT, Instagram, and Google Daydream 180.o Brand clients include: Mattel, Google Pixel, Google Daydream• Manage, mentor, and lead a pod of producers and APs.• Developed and produced video campaigns in partnership with award shows, film festivals, and events (Emmy’s, TCAs, TIFF, SXSW, Vidcon).AWARDS:o Webby Award Nominee, 2020 | Architectural Digest | Open Door series - Lead director/producer | Oversaw and directed episodes with Zedd, Wiz Khalifa, Jessica Alba, David Dobrik, Kendall Jenner, Dakota Johnson, and more, growing the series into to the cultural phenomenon it is today.o Webby Award Honoree, 2019 | W | Celebrity Whispers series - directed/produced 3 episodeso Streamy Award Nominee, 2019 | Teen Vogue | Fan Survey - produced piloto Webby Award Honoree, 2018 | them | Gia Gunn Gives Kyle Krieger A Drag Makeover - produced

New York, Ny, Us

HIGHLIGHTS:o AD Open Door with Zedd | Directed and produced CNE’s 2nd biggest video in 2018 & AD’s most successful video ever, with 38+ mil views on YouTube and 47+ mil views on Facebook Watch.o Led video production on 2 of 6 Condé Nast-partnered cover shoots with Google Pixel, see here: http://bit.ly/CondéNastxGooglePixel

Los Angeles, California, Us

Directed, produced, and created videos for premium brands and top-tier influencers.Clients include: Human Rights Campaign, Eva Gutowski, Gigi Gorgeous, Brooklyn & Baileyo Pre-production: Wrote and pitched scripts. Tailored creative to client feedback. Built budgets. Hired crew. Cast talent. Drafted deal memos. Scouted and booked locations. Negotiated talent, contractor, and location agreements. Placed rental orders and processed COIs. Created shot-lists, schedules, and call sheets. Handled intake of release forms and paperwork.jn o Production: Directed actors and crew on set. Supervised and coordinated shoots.o Post-production: Oversaw post-production process and video delivery. Workedclosely with editors, gfx, sound-designers, and music licensing. Addressed client notes. Ensured client satisfaction. Executed expense reports and pay-outs.MyLifeAsEva | I Am A Victim of Sexual Assault• Directed, produced, and adapted a video for MyLifeAsEva in honor of 'The Struggle Is Real' book launch. Video won a Bronze Telly Award in 2018 and was featured in Teen Vogue, Seventeen Magazine, Refinery29, The Independent, HelloGiggles, Daily Mail, and more.Human Rights Campaign & YouTube Presents: Kiki with Gigi Gorgeous• Produced and directed a special for Gigi Gorgeous in honor of Transgender Awareness Week, in collaboration with YouTube and Human Rights Campaign. Starring EJ Johnson, Andreja Pejic, Sarah McBride, and Kingsley. Video featured by OUT Magazine, Tubefilter, Huffington Post, Pride.com, and PopTrigger.Brooklyn & Bailey | Dance Like Me• Produced a music video for Brooklyn & Bailey's first single, "Dance Like Me", which hit 1+ million views in under 24 hours. Directed by Nayip Ramos, song produced by Benny Cassette on Kanye's GOOD Music Label.Brooklyn & Bailey | Simple Things & What We're Made Of• Produced music videos for Brooklyn & Bailey's second and third singles. Directed by VMA winner, Roman White.

Los Angeles, California, Us

• Oversee all video content programming (spanning genres of comedy, lifestyle, beauty, DIY, food, etc.) for the BabyLeague YouTube channel, leading to channel record of over 20 million organic views per month• Grew BabyLeague YouTube channel from 60K subscribers to 350K subscribers in just over one year• Lead creative for our most popular "Reality Of" series, garnering 1 million+ views per episode, on average• Execute video campaigns for brands, such as Virgin Mobile, Amazon, Hallmark, CVS, Naturepedic, Care.com, FOREO, Marpac, Lansinoh, Kinsa, KegelSmart, InfantTech, SoapBox Soaps, KiwiCrate, Hudson & Heart, WeeSprout, etc.• Initiate brand sponsorships: Put together RFPs and sales decks in Keynote, write creative pitches and treatments for brands, draft up sponsorship contracts• Liaison between client and internal production team• Bring video concepts through from inception to finished product:o Pre-production: Responsible for writing scripts, creating shot-lists, scheduling, budgets, drafting up deal memos, location scouting, hiring talent and crew, and location/contractor/talent releaseso Principal Photography: Direct actors and crew; coordinate shootso Post-Production: Direct edits and video delivery from editors; produce expense report; tend to internal and brand notes; produce bite-sized clips for social promotion; ensure client satisfaction• Recruit and manage network talent: Negotiate brand deals for clients and handle all network partners' business agreements• Prep (titling, SEO, metadata) and annotate videos on YouTube for publishing• Design episode thumbnails and channel banners in Photoshop• YouTube Certified• Work featured by Disney's Babble, HuffPost Parents, A Plus, and The Indusparent

Los Angeles, California, Us

• Co-wrote a video for Funny or Die in honor of National Donut Day 2016, featured by CONAN's Team Coco• Co-wrote a video for Funny or Die's Halloween Anthology, presented by R.L. Stine

Produce live video content for Parsel's Facebook page (https://www.facebook.com/GetParsel) in collaboration with Facebook

Los Angeles, California, Us

• Wrote, directed, and produced a video in collaboration with Meg DeAngelis for her "May Baby" YouTube channel (6+ mil subs)https://www.youtube.com/user/maybabytumbler

Los Angeles, California, Us

+ Uploaded videos for a series on Meg DeAngelis' May Baby YouTube channel (5+ mil subs)+ Read "It's A Girl Thing" scripts to create loglines+ Tagged, did metadata, added credits and video descriptions within YouTube+ Managed viewer comments and engagement

Production Assistant -- Discovery’s “Shark After Dark” (2015)(Late-night Talk Show, Vandam Productions)Production Assistant -- Spotify “Discover Music” (2015)(Commercial, BuzzFeed)Production Assistant -- Weatherfrom.com (2015)(Digital Content, CAVIAR / Film Orange)Production Assistant -- Coasts ‘Oceans’ – Capitol Records (2015)(Music Video, London Alley)Production Assistant -- Yankee Candle (2015)(Commercial, McCoy & Meyer)Office Production Assistant -- 100 Miles from Nowhere (2015)(Adventure Reality Show, Renegade83)Casting Assistant -- Bail Me Out (2015)(Hidden Camera Reality Pilot, Viacom / MTV)Office Production Assistant -- PNC Bank (2014)(Commercial, Interrogate)Field PA -- The Meredith Vieira Show (Wish Booth Segment) (2014)(Talk Show, NBCUniversal)Casting Production Assistant -- Celebrity Name Game (2014)(Game Show, FremantleMedia)Production Assistant -- Child Genius (2014)(Competition Docu-Series, Shed Media US)Wardrobe PA -- The Eric Andre Show (Season 3) (2014)(Scripted Talk-Show, Abso Lutely Productions)Office Production Intern -- Bag Boy (2014)(Scripted Adult Swim Pilot, Abso Lutely Productions)Craft Services Assistant -- JC Penney (2014)(Vine Advert, Visual Country)

+ Conceived and successfully executed campus marketing programs to acquire student users+ Managed company’s main Twitter and Facebook accounts+ Built an extensive email-template-booklet used throughout the entire company

+ Outreach to 100+ cold leads per day+ Developed and maintained relationships with clients in all industries (TV, Film, Fashion, Music, Sports, Advertising/PR, Publishing, Web, Tech, Theatre, Arts, Finance, Politics, Architecture, Hospitality, Consumer Goods)

+ Post submissions to the ITNO blog based on my expertise in media-related topics+ Create products, ideas, and campaigns for an online audience

+ Personally chose selections of songs to play and topics to discuss on air each week+ Collaborated with other marketing coordinators to promote the station and its events on the SU campus

Arlington, Virginia, Us

+ Produced plots, reports, and other products using crime statistics while working in the Office of the Provost Marshall+ Performed administrative duties as necessary

+ Recorded and edited accounts using Quicken personal finance management tool+ Performed hedge fund and net asset value reconciliation daily for local Hong Kong firms+ Created invoices, prepared tax returns, and attended Bloomberg training seminars

Washington, Dc, Us

+ Assisted with the processing and identification of fatal workplace injury data for inclusion in the annual Census of Fatal Occupational Injuries (CFOI)+ Verified cases for accuracy and completeness and worked with regional BLS staff, the public, and the public health community to ensure the CFOI data set was as detailed as possible+ Wrote a statistical paper that is in the process of being published

Bachelor Of Science, Marketing Management, Finance

Education record