Danielle Sims Email & Phone Number

Cincinnati, Ohio, Us

Lewisville, Texas, Us

• Established a trusted advisor relationship with customers, while understanding the customer processes, business drivers, and organization model the same time providing guidance on customers’ strategic initiatives.• Ability to influence cross-functional teams within a matrix organization and to translate technical information into actionable opportunities for our customers • Fostering a collaborative culture for 9 direct reports that are strategic thinkers who proactively assess, clarify, and validate customer needs on an ongoing basis. • Collaborated with over 65 sales team members across 90 clients in 2021.• Identify, quantify, and prepare effective sales strategies for new business pitches that will grow base business and close revenue gaps.• Managed client accounts through supply constraints, allocation, and temporary discontinuation. Despite challenges, delivered +1.5% above goal in 2021.

Dallas, Texas, Us

• Leveraged trends and insights to provide recommendations on the product portfolio mix for the internal branded line and key national account retailers. • Executed battery product assortment studies to assess competitive positioning and to identify portfolio gaps informed by market intelligence, voice of the customer, syndicated and proprietary data sources.• Grew National Account Retail sales by +2% in 2020 despite COVID challenges. • Performed quarterly business reviews for 7 of the 10 Tier 1 accounts with the other 3 accounts receiving bi-annual reviews. • Created standard insight templates from 3rd party resources. Templates were available to all Account Managers across 37 retail accounts. • Developed standardized reporting and templates using data analytics platforms like Alteryx and paired them with visualization platforms like Tableau to create comprehensive category views for the buyers. • Partnered cross-functionally to develop financial objectives, strategies, and new launch tracking analysis for new product offerings and launches.

Chicago, Il, Us

• Project manager of MillerCoors competitive analysis by category, brand, and package, to identify trends and opportunities for the client driving the retailer’s objectives and a collaborative partnership. • Category, space and assortment manager of over 900 outlets across 12 states. • Increased MillerCoors placement by 1200+ in the Spring 2017 planograms, which closed all core gaps in the geography of only 290 stores.• Provided weekly, monthly, and ad hoc category management reports, trend analysis, customized regional reports directly to the client and internal category and sales team utilizing Nielsen, Business Objects, and internal data systems. • Tracked marketing efforts to monetize the opportunities in each market while ensuring programs were performing within budget and scope of the company’s measurable annual goals. • Monitored corrective action items, which occurred because of on-site surveys, feedback from distributor partners on project/marketing execution, and competitive disadvantages on pricing or packages.

Chicago, Il, Us

• Collaborated with Category Managers to build MillerCoors space management partnership with retailers and establish MillerCoors as the space management leader in the beer category. • Created a database that reduced the data cleaning process by 20+ hours, while linking pricing patterns by item, simple shelf pricing identifiers, and customer priorities for over 6000 outlets. • Created and implemented a new program that included a validation database that reduced process time and complexity in planogram requirement validation based on client specifications. This allowed our cross-functional team to focus more time on deeper insights by market that influenced product flow, assortment, and space allocation. • Identified opportunities by utilizing transactional IRI data and syndicated Nielsen data.

Chicago, Il, Us

• Utilized JDA Space Planning software to develop optimal selling plans by analyzing store and market data. • Ensured plans align with retailer insights and strategies. • Developed, quantified, and communicated store level final planograms to the retailer clients. • Presented objective category viewpoints to customers and assisted in the bi-annual reset of store outlets. • Created a development scorecard that identifies merchandising gaps quickly for better quality planograms.

Purchase, New York, Us

Washington, Dc, Us

- Performed logistics management and managed team with up to 12 members. - Assisted in orchestrating the global movement of equipment and deployment assignments for combat support units during Operation Iraqi Freedom and Operation Enduring Freedom. - Analyzed equipment and unit readiness to report discrepancies and solutions to upper management. - Obtained a secret security clearance in 2003, which gave me the ability to assist in large projects that affected more than 5 entities. - Organized and maintained Equipment Repair Orders (ERO) tub files, Equipment Repair Order Shopping Lists (EROSL), Test Measurement and Diagnostic Equipment (TMDE) calibration schedules and Technical Publications libraries- Document manager of Marine Corps directives and project policy requirements to include competency with Publications Library Management System (PLMS) and Marine Corps Doctrinal Publication (MCPDS)- Consistently met the needs of all supporting elements by analyzing specific maintenance variables and providing sound solutions to four department managers.

M.S., Industrial Engineering

B.S., Industrial Engineering

A.S., Mathematics

Six Sigma - Green Belt