Danielle Skowronek, Mba, Pmp® Email and Phone Number
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I am on a mission to oversee business programs that increase organizational effectiveness, a better consumer experience, increase revenue and develop future project managers to take on company problems and provide solutions. My motto in life is “People come first, then the customer, then you make money.” By creating a culture around learning and development, my team enjoys coming into work every day and manages project to full delivery on-time and on-budget. My people feel invested in knowing that I want them to succeed and am invested in their future. AREAS OF EXPERTISE ✔️ PROGRAM MANAGEMENT - I have project managed a CRM Migration, built email campaign automations, and delivered a new website on time that helped drive lead gen and lead nurture by 123% in 6 months.✔️ BUSINESS STRATEGY - I have built long-range business strategy road maps resulting in $50M in incremental revenue Y/Y. ✔️ PEOPLE LEADERSHIP - I have managed 12 direct reports and oversaw a team of 20 to deliver marketing strategies on time.5 ACHIEVEMENTS I AM PROUD OF✔️ Built, maintained, and analyzed company Expense and ROI reports saving the company $75K+ annually.✔️ Generated Marketing ROI report for all marketing avenues including lead sources, software expenses, and employee salaries to maximize all budgets to prove 2x return on investment. ✔️ Oversaw the strategic planning of CRM migration to new platform by managing and executing project timeline, collaborating cross-functionally to optimize and streamline workflows for each department, and driving operating model to peak performance in new CRM. ✔️ Founded Leadership Development Program to build analytical skills, strategic thinking, innovation ideation, researching capabilities, and management skills for coaching of future business leaders.KEY SKILLSProgram Management | Agile Scrum Master | Business Strategy & Execution | Team Leadership & Development | Budgeting & P&L Management | | GTM Strategies | Cross-Functional Collaboration When I am not in the office you can find me baking up sweet treats for my friends and family or reading the latest management book to help refine my leadership style.
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Sr. Manager, Americas Leadership Operations & Chief Of StaffUnder Armour Sep 2024 - PresentBaltimore, Maryland, Us
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Sr. Lead, Strategic ProjectsUnder Armour Jan 2023 - Sep 2024Baltimore, Maryland, UsDrives strategic vision and future for the Americas business unit at Under Armour using creativity, consumer research, competitive analysis, financial modeling, and project management to drive financial goals and hit target KPIs.Supports the annual business planning processes and key growth initiatives from Leadership team to develop long-range, integrated plan. Functioning as a strategic business partner, I partner as a research analyst and project manager to provide recommendations on frameworks and implementation plans to advance business strategies.
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Board MemberSu Sports Network Apr 2023 - PresentSyracuse, Ny, UsServe as a strategic partner, lead investor outreach and fundraising efforts to support network growth -
Program Manager, Strategy & Marketing Operations ConsultantSkowronek & Co. Jan 2022 - PresentWorking with business to develop Business operations, Marketing and Sales KPIs, scale their Marketing technology, and develop long-range business plans and key priorities to grow revenue efficiency.
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Project ManagerMajor League Baseball Jun 2022 - Dec 2023New York, New York, UsOversees projects with restricted funding to ensure program delivery metrics, accountabilities, and milestones as identified in the creative briefing phase to reporting phase for branded campaigns, global business initiatives and more with budgets in between $300k to $3.2MDeveloped and implemented executive briefing process for Chief Marketing Officer and other executives to increase department scope by 15% developing best practices planning, prioritization methodology, and approval processes to execute cross-functional projects improving timelyConstructed creative intake process for Creative Studio team by integrating 3 different marketing technology platforms to streamline work cutting down lag time by 10% and increasing efficiency to 25% in first 3 months -
Mba Intern - Marketing OperationsUnder Armour May 2022 - Jul 2022Baltimore, Maryland, Us
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Director Of MarketingKeri Shull Team Nov 2020 - Jan 2022Fairfax, Virginia, UsLeadership ExperienceOversee 12 direct reports and responsible for 20 people across 3 different departments and teams. Provide strategic direction as a member of the Leadership Team that sets company goals and identifies areas of growth to ensure the company to develop business opportunities and increase revenue by 25%.Collaborate cross-functionally with department heads to build analytical GTM strategies that impact the operational structure of the company for total business strategy alignment.Develop operations frameworks and business workflows to establish long-term growth initiatives, company protocol, and culture as a change agent for the organization.Marketing Strategy & Marketing OperationsBuilding, analyzing, and achieving strategic KPIs across data metrics reporting, digital advertising, content marketing, brand planning, SEO, website traffic, email marketing, video public relations and more. Oversee the development of consumer insights, business planning, strategic execution of new GTM processes and analytics of projects to ensure brand growth in real-time.Drove social engagement and website visitors by 50% in 6 months by formulating comprehensive marketing plans, positioning, and voice to increase results of brand awareness.Evaluate CRM to assess the health of the database, identify data trends and marketing datasets, provide direction for both short and long term company growth, and develop data storytelling presentations for clients.Oversaw strategic planning of CRM migration by managing and executing project timeline, collaborated cross-functionally to optimize and streamline workflows for each department, and drove operating model to peak performance in new CRM. Oversight of website overhaul from conception to finish of new site to allow for a better consumer experience, capture more leads driving business growth, and align with new corporate strategy. -
Advertising ManagerMonumental Sports & Entertainment Nov 2019 - Nov 2020Washington, Dc, UsLed brand strategy to develop Monumental’s reach through social media and marketing efforts; Oversaw advertising efforts for Wizards, Capitals, Mystics and Monumental brand; Supervised marketing budgets totaling over $5M- Built 5 corporate strategy plans using market research and KPIs to facilitate marketing strategy, coordinate creative focus and priorities for the brand, and ensure all executions are in alignment.- Collaborated with Business Intelligence on data entry to build comprehensive campaign data reporting that include analysis on audience consumption, customer acquisition cost, and return on investment against budget.- Analyzed and reported on key performance indicators, market data, and other influencers to provide analysis on market-driven opportunities that help drive market capture by 10% in 7 months. -
Coordinator, AdvertisingPhiladelphia Phillies Mar 2017 - Nov 2019Philadelphia, Pa, UsResponsible for driving corporate strategy initiatives and sales revenue through advertising and media planning; Managed, collaborated, and influenced relationships with external agencies; Generated analytical data reports for Executive office to show strategic growth across advertising and marketing platforms - Created, supervised, and met an annual marketing budget of $1.5M working with financial models from the Corporate Finance department that helped steer strategic decision making.- Developed strategy and executed traditional and digital media plans for local and national buys totaling $900k through consumer segmentation, field research, strategic dynamic advertising, and A|B testing.- Acted as liaison and strategy manager between internal departments, external partners, and vendors to ensure delivery of all marketing materials were made on time and under budget.- Supported corporate strategy creation to effectively attract, convert, and build loyalty with the target consumers by developing 2 new business models, 3 new product lines, and 2 consumer experiences.- Collaboratively directed cross functional communication to align stakeholders’ goals with agency assets that met marketing standards through corporate strategic plans presentation and meetings. -
Assistant Media PlannerTierney May 2016 - Feb 2017Philadelphia, Pa, Us- Led client services team on presenting strategic direction, media plans, and project management flow- Strategized and built 5 media plans with client for target demographic- Negotiated with external partners on costs and productions saving the client over $50k- Assisted with tracking media expenditures totaling $150k to ensure agency and client budget compliance -
Communications Planning AssistantMediacom Sep 2015 - May 2016London, Gb- Wrote and compiled competitive analysis using media research tools for national restaurant brand- Developed creative solutions for media delivery analysis using media math and media software- Framed demographic data and consumer profiles to identify desired target audiences -
Head ManagerSyracuse University Men'S Basketball Program Sep 2011 - Mar 2015• Managed a staff of fifteen • Assisted in planning of community engagement and team sponsored events such as Midnight Madness• Developed new charting systems for player developmento Utilized computer software to create charts to show player’s shooting strengths and weaknesses on the court• Supported and analyzed game film for coaching staff
Danielle Skowronek, Mba, Pmp® Skills
Danielle Skowronek, Mba, Pmp® Education Details
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Syracuse UniversityMarketing -
University Of MarylandGeneral
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Mount Saint Joseph Academy
Frequently Asked Questions about Danielle Skowronek, Mba, Pmp®
What company does Danielle Skowronek, Mba, Pmp® work for?
Danielle Skowronek, Mba, Pmp® works for Under Armour
What is Danielle Skowronek, Mba, Pmp®'s role at the current company?
Danielle Skowronek, Mba, Pmp®'s current role is Project Manager | Chief of Staff | Business Strategy | Program Manager.
What is Danielle Skowronek, Mba, Pmp®'s email address?
Danielle Skowronek, Mba, Pmp®'s email address is ms****@****net.net
What is Danielle Skowronek, Mba, Pmp®'s direct phone number?
Danielle Skowronek, Mba, Pmp®'s direct phone number is +148421*****
What schools did Danielle Skowronek, Mba, Pmp® attend?
Danielle Skowronek, Mba, Pmp® attended Syracuse University, University Of Maryland, Mount Saint Joseph Academy.
What are some of Danielle Skowronek, Mba, Pmp®'s interests?
Danielle Skowronek, Mba, Pmp® has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Human Rights, Animal Welfare.
What skills is Danielle Skowronek, Mba, Pmp® known for?
Danielle Skowronek, Mba, Pmp® has skills like Microsoft Office, Microsoft Excel, Powerpoint, Microsoft Word, Customer Service, Leadership, Social Media Marketing, Strategic Planning, Management, Sales, Project Management, Time Management.
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