Danielle Spicknell Email & Phone Number

Calgary, AB, CA

Calgary, Alberta, Canada

• Reporting to an AVP of Merchandiaing. Accountable for Girls Apparel and Outerwear from infant to grade school for all Sport Chek locations.
• Develop and implement quantitative assortment and financial plans consistent with company targets for Sales, Gross Margin, Receipts and Turn, achieve those targets each fiscal year.
• Develop qualitative assortment plans; select product and brand mix, product flow, consider market forces, banner requirements, and marketing opportunities.
• Negotiate with vendors, including assortment, costing, deliveries, margin, discounts, promotional plans and policy agreements.
• Manage Open To Buy and inventory productivity, analyze performance, formulate projections, react to trends and opportunities.
• Control the execution of marketing events in both traditional and digital media.

Calgary, Canada Area

• Reporting to the Category Planning Manager, accountable for the management of up to 80 plans. Working with 3 Category Business Managers, planning both seasonal and high growth categories.
• Through data driven analysis, completed forecasting and budgeting monthly, quarterly, and annually.
• Development of accurate, optimal and achievable pre-season financial and merchandise plans for seasonal and long-life cycle merchandise.
• Initiate the financial planning process through store grading, breadth & Depth and Assortments at the appropriate merchandise levels.
• Lead Monthly meetings and provided appropriate recommendations within the SBU team to review in-season forecasts of sales, markdowns, receipts, and gross margin.
• Constantly monitor the Open to Buy (OTB) status and approve Purchase Orders based on available money and timely delivery of all merchandise within your area of responsibility.

Calgary, Canada Area

• Successfully managed 5 different categories, including multiple categories at the same time, while achieving financial and performance metrics. Effectively transitioned into categories with limited notice, while.
• Develop and implement quantitative assortment and financial plans consistent with company targets for Sales, Gross Margin, Receipts and Turn, achieve those targets each fiscal year.
• Develop qualitative assortment plans; select product and brand mix, product flow, consider market forces, banner requirements, and marketing opportunities.
• Negotiate with vendors, including assortment, costing, deliveries, margin, discounts, promotional plans and policy agreements.
• Manage Open To Buy and inventory productivity, analyze performance, formulate projections, react to trends and opportunities.
• Control the execution of marketing events in both traditional and digital media.

Calgary, Alberta, Canada

• Reporting to multiple Category Business Managers, provided support as necessary for various sales andmarketing needs within the categories.
• Responsible for collecting and analyzing weekly sales data and presenting it to the Category Business Manager.
• Assist in developing and executing marketing directives for the category.
• Maintain adequate inventory levels at all stores throughout a season as necessary to obtain sales metrics.
• Responsible for accurately executing pricing direction.
• Assists the Category Business Manager in the design and purchasing of seasonal merchandise.

Calgary, Alberta, Canada

2200-Hour Certified RMT with a focus on therapeutic massage techniques

Calgary, Alberta, Canada

Calgary, Canada Area

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Registered Massage Therapist, 2200 Hours