- Creating course materials and auditing them in Blackboard- Reviewing and grading undergraduate and graduate papers for digital marketing courses- Providing timely information about changes in digital marketing that relate to the week's lesson- Responding to student discussion assignments and other Q&A- Hosting Zoom sessions to take student questions

- Serving as the data and analytics liaison for the Content & SEO team working cross-functionally with Product Analytics, Marketing, and Marketing Analytics for forecasting- Hire, train, and manage an analyst - Training writers and editors on how to use reporting for content optimization and datasets to scale content

• Develop an SEO roadmap for the white label listing product for OEM clients • Manage data and automation for the enterprise SEO team working on Autotrader.com and KBB.com, including reporting, forecasting, migrating the rank tracking software and historical data, using APIs for automation and building custom dashboards using PowerBI, Google Data Studio, Excel and more • Handle impact analysis to determine value add of new features and potential risks for data migrations • Partner with the performance marketing team to understand ad changes that can impact organic search and helped to run and analyze a brand holdout test

- Provide in-depth expertise in SEO, analytics and conversion rate optimization as the point person for client accounts, managing most of the client’s day-to-day website optimization and analytics work- Responsible for client communication and satisfaction - Contribute to UpBuild’s thought leadership through blogging, public speaking, and tool and deliverable development

- Used keyword research, user behavior analytics, media tracking, and community insights to develop and present quarterly and ad hoc product and industry trend reports to internal stakeholders, with one search trend find resulting in one of the brand's most successful product launches -Worked with internal and external partners to increase attributable SEO revenue through keyword strategy, URL indexing strategy, inbound linking, structured data, and other common optimization methodologies- Worked with the Sr Director of e-commerce, e-commerce technology manager, and development partners on site performance optimizations that impact organic search ranking and user experience and on product feeds and APIs, including occasional tag management creation- Managed all category creation in Magento and consulted on filterable attributes based on site architecture, user experience, and search optimization research- Built the influencer and affiliate marketing programs and handled media requests, garnering a quote on Forbes.com, a product on a Real Simple magazine cover, daytime TV in-show brand mentions, and primetime cable brand mentions, among many others- Recruited, hired, and managed a junior or senior level college student as a digital marketing co-op each semester - Worked with the brand creative team on paid and organic social media strategy and execution and other content marketing through highly engaging text, video, and visual content-Analyzed previous email data and worked with the e-commerce team to concept, measure, and refine email strategy

- wrote technical requirements for web (React) and mobile development teams to appropriately pass user/app behavior data to Adobe Analytics- tested data being passed in staging and pre-production environments- consulted with digital analysts on how to pull and analyze the data from Adobe Analytics

- Served as a contract Front-End Developer for the Kroger microsites team, working predominantly in ES6, React/Redux, and Angular 2 and usually taking all SEO and analytics tagging tasks- Consulted with other Fusion Alliance client teams on their Google Analytics and search engine optimization projects

- Worked directly with clients to help them to improve their websites, communicate with their membership and troubleshoot any issues with our proprietary applications- Helped to customize customer’s websites by using HTML, CSS and jQuery

- Maintained company editorial calendar in order to prepare social media messaging, which increased social referral traffic by 84%, and kept content fresh on OhioHealth.com- Helped to build, rewrite and redesign portions of the website, including the OhioHealth Foundation site, which exceeded its online donation goal by 47%- Audited the website and video assets in Brightcove for SEO best practices, event tracking, outbound links, outdated content - using tools within the Ektron content management system and Google Analytics- Helped with local SEO for doctor's offices, hospitals, and other health system locations through Google My Business - Wrote, posted, monitored and responded to social media content on Facebook, Twitter, Instagram, Google+, YouTube, maintaining an average total engagement rate of 14.5% - Helped to find online influencers and attend social meetup events to live tweet and encourage tweeting from the influencers and community, garnering 2.8 million estimated impressions from 225 Twitter mentions by 81 users in one month- Audited internal databases to form an integrated digital marketing CRM database and a strategy for better lead acquisition and use of instant CRM and email marketing tools

-Managed content for the company-wide intranet using Drupal-Analyzed tracking reports for the intranet through Google Analytics-Managed social media content, including a LinkedIn Group page and Facebook page, which in just the first three months of managing garnered more than half the total viral impressions and nearly half the total consumption/clicks of the past 13 months-Wrote news stories for the intranet and internal newsletter, case studies, executive bios and occasional press releases -Monitored company mentions in the news/online and competitor, industry and strategic partners for a weekly media report-Coordinated with vendors and internal departments for video webcasts and photo shoots-Helped manage communication planning for an acquisition

-Responsible for driving the management and meeting of all team deadlines on teams comprised of work for five global pharmaceutical brands -Assumed all tracking and coordinating responsibility for each job request from its initiation to its final destination. -Contributed to the company blog- BrandLiberators.com-Managed processes and project development for the launch of a global brand

-Managed all media buys including print, social media, TV, radio, online, and outdoor for a more than 60 acre lifestyle shopping center with over 40 shopping and dining destinations-Updated and managed content on www.shopbridgewaterfalls.com using Joomla!-Increased Facebook likes by 800% and engagement by 450% in 8 months-Planned events for the center (at least one per month) including a summer concert series, center-wide sales promotions, seasonal/holiday events and many more-Began an email marketing campaign in which a monthly e-newsletter was delivered to 615 interested customers and consistently received 30 percent or more open rate-Maintained excellent relations with the store managers/owners, including providing consultation in their advertising and promotional efforts-Negotiated temporary leasing deals for the center-Pitched tenants and outside vendors for sponsorship opportunities

-Contacted clients to gather information for production of their coupon for the online coupon program CincySavers.com -Organized the production of all on-air and online content to promote Half Price Cincy offers -Wrote commercial scripts for Half Price Cincy clients-Researched website traffic using Omniture Analytics, Google Ad Manager and LiquidCompass WebTrends-Designed creative radio advertising sales proposals-Wrote commercial orders-Assisted Account Executives with their monthly reports (Excel) -Designed the monthly HR newsletter-Called local, direct clients each week to obtain their commercial copy points for a Saturday morning gardening show-Acted as the liaison between clients using Cincy$aver.com and the website creator, Media WebConnect, to streamline their online coupon production-Helped with any other tasks needed for the Account Executive to make a sale

- Assisted Group Sales Manager - Followed up on sales calls for two regions - Enrolled clients in discount ticket programs - Sold and planned 75 company outings for groups as small as 100 to as large as 6,000- Assisted with executing promotional events and arranging displays