Danielle Terk Email & Phone Number

New York, Ny, Us

Chicago, Illinois, Us

- Increased homepage recommendations order conversion by 144% YoY by improving personalization and relevance.- Built a new type of recommender system that expands recommendations to multiple hierarchical levels, unlocking a roadmap with $11M est. annual profit.- Developed a recommendation strategy and multi-year phased roadmap to balance user relevance with business needs. Partnered with multiple stakeholders and executive leadership to gain buy-in for this vision.- Lobbied for and gained support from cross-discipline engineering leadership to re-architect major infrastructure. - Provided a solution for legal and finance stakeholders to combat driver pay regulations. Built a new ranking algorithm in record time (1 month) and achieved 100% of target for affected order reduction while maintaining total orders.- Pioneering user research for ML products to discover new model features and objectives. - Lead and shape the strategic direction for the Search Relevance workstream, managing a Sr. PM

Chicago, Illinois, Us

- Built Grubhub’s first-ever vertical content ranker, increasing homepage click through rate by 7%.- Developed a new cross-sell recommendation model, increasing average order value by 2%.- Launched three major end-to-end features, owning UI/UX, algorithms, and backend and data infrastructure.- Built a new retrieval algorithm optimized for the largest search intent by volume, resulting in +2% order conversion.- Developed a 2-year roadmap for Search and hired a Sr. Product Manager to execute.

New York, Ny, Us

- Managing strategy and roadmap for Macy's and Bloomingdale's product recommendations across web, app, and email: Front end experience, ML models, and data infrastructure, responsible for 25% of all digital revenue.- Increased Click Through Rate (CTR) by 25% and Revenue Per Visitor (RPV) by 29% YoY- Partnering with analytics and data science to consistently gain actionable insights from A/B tests - Convert research science findings into tangible business results by vetting, translating into business proposals, and generating buy-in- Managing migration of recommendations tech stack from on-prem to cloud infrastructure- Gain stakeholder alignment, and communicate product roadmap and key results to leaders at the VP and Executive levels

New York, Ny, Us

- Generated a 74% increase in direct sales YoY by replacing 3rd party vendors and developing in-house generated, personalized product recommendation across Site, Email, and APP- Leading several ML-driven ranking initiatives, including building team, infrastructure, and strategy for new personalized sequencing technology from the ground up- Continuous A/B testing, and collaborating with UX, User Research, Analytics, and Data Science to drive product decisions and deliver the best customer experience- Define long-term roadmap, product vision, and strategy while partnering closely with business stakeholders across the Macy's Inc. enterprise - Leverage data, experimentation results, and user research to drive product decisions and communicate these recommendations to key stakeholders

New York, Ny, Us

- Increased Wishlist RPS by 237% by managing the redesign and re-platform of the E2E Wishlist user flow- Launched ‘Back in Stock’ alerts on PDP; 128K unique signups in the first eight months, with an average email open rate of 90%

New York, Ny, Us

- Reduced cookie footprint by 38% while managing enterprise-wide migration of tag manager and analytics platform - Product owner of Marketing backlog; liaison between vendors, digital marketing, and technology partners for all 3rd party integrations

New York, Ny, Us

- Managed roadmap and development of responsive re-platform of loyalty signup and management pages.

• Increased conversion rate through A/B testing and optimization of the home page.• Owner of development backlog. Successfully resolved bugs and features, working with an offshore development team using agile methodologies.• Owned a major new feature through several MVP iterations. Demonstrated the need to pivot by user testing and data analysis.• Managed QA process after bi-weekly deployment.• Project manager for the cross-functional team producing editorial, site, and marketing content; successfully managed several simultaneous projects with tight deadlines.• Developed a new process for delivery of promotional content onto the site, reducing the number of errors and allowing for more targeted messages.

New York, Ny, Us

• Led daily standup meetings with outsourced design and development agency.• Participated in executive-level stakeholder meetings to build out and manage roadmap themes.• Led customer feedback sessions to improve user experience • Continuously worked with an external SEO consultant to optimize SEO strategy.• Managed pre-production of 4 videos with budgets ranging from $500 - $50,000.• Offered full-time role as technical project manager.

Created online presence for hair stylists, make-up artists and models, using WordPress, HTML, CSS and JS. Provided training and support for non-technical users.

• Assisted Executive Producer on national marketing campaigns for Laura Mercier, Scoop, and La Mer.• Coordinated across UI, UX, front-end, back-end, mobile, social media, photo, and video departments. • Participated in client presentations and status calls.• Video editor and post-production team member.• Offered full-time role as a junior producer.

Vwo, Dutch, English, French, Mathematics, Physics, Chemistry, Biology

Ibm Data Science - Professional Certificate

Qualified In June 2014

Product Management

Introduction To Python Programming

Sql Bootcamp