Danielle Mcpherson Email & Phone Number

Led team of designers to create comprehensive corporate identity system.Supervised design and production staff developing innovative designs for projects while managing deadlines.Revamped work strategies and processes to accomplish agency objectives.Managed client relationships and expectations for creative projects with varying budgets and objectives.Established procedures and quality standards for department.

Sunny Isles Beach, Fl, Us

Miami, Fl, Us

Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.Assessed marketing copy, art comps, and final designs and compared them with established specifications.Designed billboards, park signage, and all external advertisements as well as assisting with event strategy, planning, and content needs.Designed marketing brochures and wrote website copy.Used Adobe Creative Suite to develop new images and online content.

Los Angeles, Ca, Us

Worked with clients to gather and define requirements, establish scopes and manage project milestones.Built corporate brands by designing cohesive looks between elements.Designed website layouts, templates and unique branded looks.Developed packaging layouts, materials and graphics.Applied knowledge of printing standards to create high-quality images.Worked with clients to gather and define requirements, establish scopes and manage project milestones.

Irvington, New York, Us

Developed store signage and all other print and promotional materials needed for Mrs. Greens Natural Market, Richtree Market Restauraunts, and Planet Organic Market, along with assisting in circular productionDetermine size and arrangement of illustrative material and copyUse computer software to generate and edit image, proofread and finalize for print productionReview final layouts and suggest improvements if requiredPrepare illustrations or rough sketches of materialDeveloped technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.Complete projects by coordinating with outside agencies, art services, printers, etc.

Created advertisements promoting local businessesDesigned magazine layouts and assisted with the pre-print process.Made collateral to support various marketing campaigns and visual concept within the Sports Field

Atlanta, Georgia, Us

Assisted Students with design projects and helped develop their design software knowledge in photoshop and illustrator along with assistingInstructors with their classes by helping students create movie posters and storyboards.

Assisted customers by preparing mock-ups, communicating design ideas, editing existing layouts, designing promotional print for companiesAdditionally gained experience with the public and customer service.

Bachelor Of Arts - Ba, Advertising

Associate Of Arts And Sciences (Aas), Graphic Design

Master Of Arts - Ma, Music Business