In my role as Chief People Officer (CHRO), I am end responsible for all HR topics within Swapfiets. Leading a team of 25 HR professionals, member of the Management Board, reporting into the CEO. Experience gained in: managing Covid-19 crisis, leading a reorganization process, changing the reward and performance system, rolling out continuous learning & continuous dialogue, introducing talent reviews and succession planning, conducting employee surveys and dialogue days, designing updated company values, setting up a talent acquisition team, deploying a new HR infrastructure based on employee journeys, facilitating international growth in NL, BE, GE, DK, FR, UK, IT, ES and AT, reshaping office experience, aligning goal management with OKRs, streamlining workforce planning, launching HR business reviews based on key HR metrics / reporting and so forth and so forth…

In my global HR role I aim to add value to the business objectives of FC Ingredients Go to Market (reporting into Managing Directors and BG HRD). I also act as the HR business partner for Creamy Creation, Sales (Excellence), Product Strategy & SUMMIT. I lead 4 Regional HR offices (China, APAC, USA and LATAM). End responsible for all people topics, e.g. talent management, employee engagement and change management. I am part of the Management Team of Adult Nutrition + Food&Beverages & part of the HR MT for Ingredients. I lead the Talent Council for all senior B2B talents within FC, which includes capability building.In my role, I have been exposed to: a reorganisation, a divestment / carve out, new capability building program and instilling a new way of agile working, impacting the whole business group.As MBTI & Facet5 practitioner and internal facilitator for our Leadership programs, I also facilitate/coach teams, individuals and leaders all over the world.

FrieslandCampina's ability to attract and retain top talent is key for our success as a company. Given the long term ambition to fill 75% of senior management positions from within, it is important to fill our internal pipelines with top talent across different levels. This means an appealing employer value proposition and a well thought out recruitment approach. I am responsible to design and activate our global employer value proposition and to ensure local countries are able to execute local employer branding. Also, I am responsible to design and deploy our global applicant tracking system together with our global career website. Besides, I am responsible to set global standards to bring our (global) talent acquisition practices, processes and policies to a higher level. As global talent manager, I am responsible to further improve and accelerate the identification, growth and development of high potential talent within FrieslandCampina, in order to support the objective to fill senior management positions mainly from within. I advise the global Talent Council on the global talent strategy, based on expected development of business and organization, and based on quality and demographics of current global talent pipelines. I continuously monitor and report on global Talent Management KPI’s, address challenges and propose action to take. I ensure clarity of career paths and I coordinate and support the global talent council in the talent review and succession planning process. My main focus is on identification of high potentials & succession planning for senior management positions. I also maintain dialogue with future leaders and other high potentials, with emphasis on their growth on-the-job and towards new roles and challenges. Besides, I manage key global leadership development programs: design, partnering with external parties, financial result & delivery of global programs. I am also responsible for the topic 'diversity'.

In my role I am responsible to bring Booking.com's recruitment & employer branding to even a higher level than it already is. I chose to work for Booking because of the fabulous concept, the engaging atmosphere, the opportunity I have been given to develop myself, the freedom and responsibility I get and because of the bright and incredibly nice people. If you join Booking.com, you feel that you are part of a 'winning team'. For me, that was the reason to join Booking.com.Booking.com is highly international, with a HQ in Amsterdam and over 150 offices all over the world: in the greatest cities you can imagine. I am very glad to be part of the Global Recruitment Team of Booking.com who do a great job in hiring the best people in IT, Customer Service, Account Management, Product development, Finance and lots of other exciting roles. In my current role, I am also a member of the HR Leadership team, reporting to the HR Director.Find out more: http://www.workingatbooking.com/. Despite from getting the best and nicest colleagues into Booking, I also focus on employer branding, campus recruitment, game changing selection and assessment, system and process optimization, employability, sourcing mix and vendor relations. I created a team of process recruiters and innovation specialists / product owners so that there is focus on execution and innovation/optimization at all times. The goal is to spread the word about Booking.com in order to attract the best and right talent, a segmented way of selection & assessment, aiming for the highest candidate experience (since every candidate is a customer as well!) and to create great relationships with the business & outside. All initiatives should be scalable, in alignment with the regional heads of HR & the business and measurable: a data-driven approach in determining the innovation agenda, from traffic to the website to internal talent/performance.

In this role, I am responsible for the growth and reputation of Effectory International, across the globe. By having the best people on board, we have been able to expand further into Europe, the BRIC countries, the USA and other growing markets. By staying in line with our social value and by acting on client feedback, we are able to continually innovate and develop the Effectory employee survey product. I enjoy public speaking across the world about various HR topics: employee engagement, leadership, employability, social value, and so on. We are able to expand our thought leadership through white papers, international labour market studies, PR relations and by staying in constant dialogue with clients and partners.Check out the animations, in which Effectory is explained (using my voice over 😉).

Effectory is a leading supplier of employee and customer surveys in Europe. By gaining insight into all aspects of the intangible side of the organisation (opinions and attitudes of people), our clients can act on trends effectively and are able to perform optimally. Our survey approach and deliverables are focussed on the actual change and improvement. In April 2008, we founded Effectory in the United Kingdom. In my role as General Manager I am responsible for the company foundation, strategic market approach, tactical and operational management. This involves business planning, recruitment, sales, marketing and profit & loss management. I report to the board in the Netherlands and my team consists of 4 direct employees and 15 indirect ambassadors.

In my role as a Sr Sales Consultant, I am responsible for acquiring new business in the Netherlands and Belgium. My clients can be found in the field of HR (e.g. HR Directors and HR professionals), Commerce (e.g. sales, marketing), Management (e.g. CEOs, MDs, MTs) and PR & Communications. In my opinion, my success factors are: my thorough advising skills, transparency, genuinity and the way I stand for the company.

Helping WUA! in its stage of setting up and growing the business. I mainly coached the executive board in sales, marketing, process development, leadership and brand positioning.

Operating as a mediator between the international breweries, the customers, shipping/trucking companies and internal departments.Besides, I was also the project manager of an internal communications project.Moreover, I managed two other projects. First of all, the establishment of the B2B website for Heineken's duty free and travel retail customers. Secondly, I conducted research and wrote a business plan on how to improve the marketing communications in the shipping industry resulting in a higher volume and value.