Create strategies for clients' online marketing activities based on their unique goals and target market. Empower clients to grow their presence, leads, and sales through cohesive branding efforts, direct marketing, targeted advertising strategies, inbound marketing, and solid lead nurturing. Create strategies to improve performance in organic search engine optimization, paid placement, and social landscapes. Manage online ad campaigns in platforms such as Google Ads, providing account setup, optimization, reporting, and analysis. Provide coaching and consultation to support clients in achieving their goals.

Serve as the front line for agency client support by establishing and building relationships, providing customer service, facilitating smooth production of projects and campaigns, and cultivating results through effective ideation, strategy, and execution. Coordinate external needs with internal resources, and provide project and budget management. Promote agency business growth through both new prospects and existing clients.

Drives the development, implementation and measurement of client marketing programs to achieve sales growth goals, improve efficiency and align organization to support long-term viability. Evaluates and reports marketing results including progress, timelines and milestones. Investigates, researches, and resolves issues; analyzes trends and develops solutions in collaboration with cross functional teams. Works closely with promotions, content, client coordinators, and customer service staff to effectively execute marketing plans. Manages external client advertising programs in support of marketing strategies. Directly manages SEM and Operations staff to ensure deliverables, facilitate work flow and process implementation and execution.

Ensures brand standards of associated vendors are followed and utilized as appropriate in order to achieve consistency and capitalize on the associated brand value for the the client through high-value content. Responsible to direct the brand elements through search engine optimization and search engine marketing processes to improve organic rankings as well as pay-per-click results for top-tier client brands. Tracks progress and reports on results of brand-driven efforts. Managed a small team dedicated to content marketing and SEO improvement projects.

Manage new and existing products throughout lifecycle, including execution of marketing campaigns, conducting market research, copy development, performance evaluation, branding, promotions, pricing and discounting strategies. Analyze data and monitor KPIs, using insights to drive marketing initiatives and strategic planning. Provide marketing collateral, training and support for sales staff. Direct and manage marketing interns in support of internal projects.

Enabled residents to live full, active and healthy lifestyles by assisting with activities of daily living, providing physical and emotional support and encouragement. Maintained a strict level of confidentiality at all times. Assisted with orientation of new employees and facility events.

Assist with morning show production, research and contribute to show content, assist with editing clips and Cares For Kids radiothon interviews, assist with on-site promotions and events, aid in answering caller phone lines.

Enable residents to live full, active and healthy lifestyles by assisting with activities of daily living, providing physical and emotional support and encouragement and listening to and providing for additional needs. Takes resident vitals as needed. Must maintain a strict level of confidentiality. Assists with orientation of new employees as required.