Danielle Van Eck Email & Phone Number

• Manage the general interface of the department to the markets within Volvo Trucks Europe (3 sales areas). This includes maintaining a regular dialogue with the markets and identifying market requests, best practices.
• Facilitate contact and dialogue if case of questions, need for communication advice and sharing of best practice.
• Securing a regular dialogue through network meetings, status meetings, internal newsletters.
• Align local communication needs with the Global communication plan.
• Development of tactical communications on request of the markets. Manage Global marketing communication projects:
• Define the content plans for different Global communication initiatives as well as development and creation of engaging and relevant content.

• Responsible for development and roll-put of Global communication projects:
• Development of a communication brief together with Global business partners
• Management of campaign development, planning and budget
• Ensure roll-out to Global markets
• Follow-up and evaluation

• Responsible for the Tactical Communication strategy within Volvo Trucks Europe:
• Development and execution of the European Tactical Communications Strategy.
• Creation of briefings together with local markets, management of campaign development, local rollout and evaluation.
• Overall project planning, budget management and internal communication.
• Rollout, management and enhancement of global E-mail marketing system.

Gothenburg, Sweden And Johannesburg, South Africa

• Responsible for a product launch event for the Volvo FH, Volvo FM and Volvo FMX in South Africa. Project included:
• Execution of event strategy in South Africa into a customer experience.
• Production and development of event materials from point of sales materials to sales presentations, decoration of locations, etc.
• Securing on time delivery of materials from Sweden to South Africa.

Responsible for sourcing and selection process of a Marketing Resource Management System (Marketing Toolbox) for the European market and entire dealer organization.Responsible for implementing Marketing Toolbox within European markets.

• Responsible for the execution of Volvo Trucks' European Advertising, Direct Marketing and Point of Sales materials strategy. This included:
• Production of communication campaigns together with a London based agency, within set deadlines and budgets.
• Cooperation with several international business units and markets.
• Internal communication of strategy and campaigns to European divisions and market companies.
• Allocation and monitoring of European advertising budgets.

Responsible for European supplier selection and purchase of Point of Sales materials.Responsible for European production of Point of Sales materials for product launches.

Responsible for organizing customer events and local exhibitions, producing the Dutch customer magazine, formulating and executing the Dutch advertising and direct marketing strategy and implementing retail communication and Global corporate identity within the Dutch dealer organization.

Utrecht, Netherlands

• Ondersteuning van de Nederlandse Renault dealers bij het vermarkten van lease- en financieringsproducten. Werkzaamheden:
• Ontwikkeling en productie van verkoop ondersteunende communicatiematerialen
• Produceren en uitsturen interne nieuwsbrief
• Ontwikkelen materialen voor de jaarlijkse sales incentive inclusief het organiseren van een evenement.

Oss, North Brabant, Netherlands

• Verkoopondersteuning voor de Duitse markt:
• Administratieve orderafhandeling
• Zorgdragen dat goederen op tijd bij Duitse bouwmarkten werden afgeleverd

Mba, Commerciële Economie

Havo