Responsible for leading a small team that built end-to-end Marketing Campaigns and Strategy for Festival Series (CloudWeek and CyberWeek) and other company-wide events*Facilitation and project management of the Festivals Series including promotion, outreach, VIP outreach and alliances *Development of an annual VIP audience strategy including management of social and PR teams *Responsible for resourcing and securing targeted thought leadership and celebrity speakers for festival summits and a few company events

*From May 2013 to November 2013 I briefly left my position to co-lead the America's Cup Hospitality program for Oracle Corporation in San Francisco, information provided in job description below*Develop and execute hospitality programs for North America Sales teams to reach their C-Level customer targets*Operationalize the customer outreach strategy to C-Level customers for marketing events run by Oracle HQ teams that focus on this customer segment as well as local activities executed by Oracle North America Field Marketing *Work with sales leadership to rationalize how we engage with and track C-Level contacts *Drive and manage communications to sales leadership and responsible for sales integration for C-Level marketing activities and schedules *Act as an advocate to Oracle HQ Marketing on behalf of field sales for C-Level engagements

*Co-lead for America's Cup Sponsorship and Hospitality Program for the 34th America's Cup in San Francisco*Responsible for executing mufti-million dollar hospitality program for Oracle Corporation customers, guests and executives *Worked closely with all local vendors, including hotels, food & beverage and transportation companies *Responsible for overall program budget and contracts

*Assisted in leading a full-service government media and marketing company, that specializes in government IT news, new media advertising and custom turn-key strategic networking events*Coordinated outreach by creating visibility, strengthening current resources and developing new relationships to ensure maximum exposure for brand and clients*Created sponsorship proposals and packages for potential partners that are interested in services provided by FedScoop including online advertising on Fedscoop.com and event sponsorship *Lead coordinator on the 2010 and 2011 FedTalks Event Series, and 3 Major Government IT Conferences in Washington DC by developing event sponsorship sales, audience acquisition, speaker outreach, agenda development and event collateral development*Customized programs, roundtables, webinars, and strategic events for current sponsors (Microsoft, Intel, HP, Symantec, Right Now Technologies, HiSoftware) to further their relationships with the Government IT Community

*Formulated consumer promotional programs that help corporate clients (L’oreal, Bic, Chattem Inc.) connect with their targeted consumers based upon brand objectives and sales goals *Handled program logistics for on-site events, sampling programs with Active partners, and online advertising with Active.com*Controlled program budgets and negotiated pricing between clients and Active’s operational team *Leveraged direct relationships with industry contacts to expand individual pipeline and increase opportunity

*Responsible for the development of marketing programs, hospitality and corporate events from concept through implementation and post program analysis for clients looking to promote products in the marketplace (Canon/NFL USA, Mars Snackfood) *Designed sponsorship presentations and corporate marketing materials for new business opportunities with the NHL on Versus, and for the Dr. Pepper Snapple Group*Prospected, contacted, and designed proposals for the Foot Locker VIP Program

*Coordinated event-planning for executive client hospitality, athlete appearances and NFL Experience interactive booth at Super Bowl XLI and Super Bowl XLII *Analyzed and evaluated sponsorship opportunities to match clients marketing objectives*Provided sales support through research and development of corporations and decision makers for potential sponsorship clients – Preakness Stakes, Jacksonville Jaguars, University of Louisville