Danielle Schelling Email & Phone Number

Madison, WI, US

United States

Madison, Wisconsin, United States

Madison, Wisconsin Area

Middleton, Wisconsin

-Approve all daily social content across 2 primary and 3 non-daily branded social media accounts for American Girl, while remaining compliant with voice/content and regulatory. -Collaborate with creative team to brainstorm all social content, and then distill into editorial calendar to align with brand + product priorities, social trends, and audience.

Appleton, Wisconsin

-Edited news stories — both breaking and long-form — for web and print production for all of USA TODAY's Wisconsin properties (excluding the Milwaukee Journal Sentinel). -Curated homepages for all USA TODAY Wisconsin websites based on publish time, audience analytics pulled from Chartbeat and and updates to the story. -Coached colleagues for consistent.

Elkhart, Indiana

-Sourced and assigned stories for features website. -Wrote and self-edited stories for site (and sometimes weekly print) as it related to the food culture in north-central Indiana/southeast Michigan, lovingly branded "Michiana." -Created perpetual editorial calendar based off SEO opportunities each month (EX: "Where to get free coffee on National Coffee.

Elkhart, Ind.

-Assisted reporters and digital/editorial team on pilot digital news desk ("the realtime desk" as we liked to call it) with editing stories for web and print. -Maintained strong, engaging homepage based on audience analytics via Chartbeat. -Managed branded Facebook and Twitter pages and helped post hourly and determined how worthy stories were for social.

Elkhart, Indiana Area

-Supported three other copy editors/page designers by laying out daily and advanced (features) sections of daily broadsheet paper.-Wrote headlines, skyboxes and briefs, as well as proofreading final version of the paper before approving for print -Designed the front page of the newspaper at least twice each week.

Kirksville, Missouri

-Served communication department students, as well as non-majors, with the speechwriting process. This included helping narrow down a topic, polishing off a presentation or providing feedback on final delivery for both individual students and larger groups.

Kirksville, Missouri

-Spearheaded initiative on campus among student media to adopt digital-first mentality. -Collaborated closely with handful of fellow student media leaders to pioneer convergence format to better serve Truman's students, as well as Kirksville community.

St. Louis, Missouri

-Layout and design tabloid-size biweekly/monthly (it varied depending on whether legislative session was in or out) newspaper that was distributed in Missouri's capital in Jefferson City. This work was done remotely by me while I was attending Truman State University. -Proofread all editorial content. -Provided graphic design for advertising as needed.

St. Louis, Missouri

-Maintained digital calendar by adding events of interest from press releases into consumer-facing database. -Assisted editorial team with fact-checking stories, both long and short form before going to press each month. -Collaborated with editor to write briefs and table of contents that would also go to press. -Rebranded ALIVE's blogs through WordPress.

Kirksville, Missouri

-Pitched and report at least two stories at 550 words for weekly, student-produced newspaper. -Collaborated with news and associate news editors for macro- and micro-edits to stories.

Kirksville, Missouri

-Lead staff of ~10 student reporters to find story leads, angles and sources. -Finalized news budget for weekly, student-produced newspaper. -Reported and wrote five stories per week. -Copy edited reporters' stories and created hierarchy with laying all stories out in broadsheet news section with Adobe InDesign. Lead time for design was roughly 3 nights.