Danielle Walker Rowan Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Detroit, Michigan, Us

• Established a team from scratch, aiming to enhance transparency and offer strategic insights for brand and media, creative, and performance marketing decisions• Coached data analysts in analyzing data through Adobe Analytics, writing SQL queries, and visualizing insights through Excel and Power BI • Championed key initiatives such as Multi-Touch Attribution and marketing categorization to accurately attribute and optimize Marketing efforts• Implemented marketing intelligence tools to provide both holistic and granular insights across companies

Detroit, Michigan, Us

• Fostered a culture of accountability and high expectations inspiring a team of 40 members comprising Product Owners, Business Analysts, and Data Engineers• Spearheaded the strategy and direction for multiple cross-functional engineering teams, building data solutions in both the data lake and data warehouse, and delivering presentations through PowerBI• Played a crucial role in the organizational transformation, overseeing the implementation of SCRUM/Agile methodologies across a 200+ person division• Built and maintained trust with C-level relationships, utilizing diverse communication methods to convey outcomes related to team productivity and opportunities for iterative improvement.• Skillfully managed intricate conflict resolutions, addressing both interpersonal conflicts and conflicting organizational objectives

Detroit, Michigan, Us

• Successfully guided a team of 14 cross-functional members in the creation and refinement of numerous high-impact internal and client-centric projects• Served as Interim Director for 4 months, leading two additional teams with newly-promoted team leaders• Oversaw Data Science team members in the development of an innovative algorithmic solution that revolutionized key aspects of the mortgage origination workflow• Acted as the primary point of contact for Business Intelligence during Rocket Mortgage's inaugural and subsequent Super Bowl commercials, ensuring real-time data management and reporting to C-level leadership and the company

Detroit, Michigan, Us

• Led a virtual team of Data Analysts, Business Analysts, and Data Warehouse Engineers over an 11-month project, focusing on creating a groundbreaking client-facing online mortgage experience, while prioritizing Business Intelligence’s deliverables and direction• Served as the project lead for standardizing and enhancing Omniture/Adobe Analytics implementation across four distinct product offering websites• Generated and presented insightful, data-driven analyses of web product performance to enhance conversion rates and improve the overall client experience

Detroit, Michigan, Us

• Project lead on the company’s newest initiative: Rocket Mortgage, the Online Mortgage Process• Project lead for standardizing and updating Omniture implementation across four sites• Provided valuable insight of web products to improve conversion and client experience• Built relationships with clients and business partners while collaborating with team members

Birmingham, Mi, Us

• Consultant on consumer leads and marketing programs for major Automotive Original Equipment Manufacturers• Head of support and reporting for Jaguar Land Rover accounts• Organized and tested functionality of Customer Relationship Management software for Jaguar Land Rover dealerships• Managed and consolidated financial information for invoicing of Chrysler, FIAT, Jaguar, Land Rover, and Mitsubishi• Developed profitability program based on individual accounts of Chrysler dealerships

Auburn Hills, Michigan, Us

• Managed multitude of projects using analytical and creative skills; recognized as most effective intern • Responsible for tracking advertising placements for each concert and keeping detailed information organized• Prioritized projects successfully, resulted in meeting all deadlines• Communicated with all levels of the organization, including business accounts

• Publicized events through disbursing informational flyers to local businesses• Designed and created motivational posters utilizing Microsoft Publisher to encourage donations• Developed essential organizational skills: printing, collating, copying, and organizing paperwork