Danielle Walker Rowan's Location
Traverse City, Michigan, United States, United States
Danielle Walker Rowan's Contact Details
Danielle Walker Rowan work email
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- Valid
Danielle Walker Rowan personal email
n/a
About Danielle Walker Rowan
Experienced Senior analytics leader with 11 years leading large high-performing teams, driving global data-driven decision-making. Recognized for transforming analytics capabilities, optimizing data processes, and fostering an accountable culture. Skilled in building strategic partnerships, presenting insights to c-suite, and navigating organizational transformations.
Danielle Walker Rowan Work Experience Details
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Head Of Business IntelligenceTaskrabbit Oct 2022 - PresentSan Francisco, Ca, Us -
Manager, Global Marketing MeasurementTaskrabbit Mar 2022 - Oct 2022San Francisco, Ca, Us
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Team Leader, Strategy & AnalyticsRocket Central Nov 2020 - Mar 2022Detroit, Michigan, Us• Established a team from scratch, aiming to enhance transparency and offer strategic insights for brand and media, creative, and performance marketing decisions• Coached data analysts in analyzing data through Adobe Analytics, writing SQL queries, and visualizing insights through Excel and Power BI • Championed key initiatives such as Multi-Touch Attribution and marketing categorization to accurately attribute and optimize Marketing efforts• Implemented marketing intelligence tools to provide both holistic and granular insights across companies -
Director Of TechnologyRocket Mortgage May 2018 - Nov 2020Detroit, Michigan, Us• Fostered a culture of accountability and high expectations inspiring a team of 40 members comprising Product Owners, Business Analysts, and Data Engineers• Spearheaded the strategy and direction for multiple cross-functional engineering teams, building data solutions in both the data lake and data warehouse, and delivering presentations through PowerBI• Played a crucial role in the organizational transformation, overseeing the implementation of SCRUM/Agile methodologies across a 200+ person division• Built and maintained trust with C-level relationships, utilizing diverse communication methods to convey outcomes related to team productivity and opportunities for iterative improvement.• Skillfully managed intricate conflict resolutions, addressing both interpersonal conflicts and conflicting organizational objectives -
Team Leader, Business IntelligenceRocket Mortgage Jul 2015 - May 2018Detroit, Michigan, Us• Successfully guided a team of 14 cross-functional members in the creation and refinement of numerous high-impact internal and client-centric projects• Served as Interim Director for 4 months, leading two additional teams with newly-promoted team leaders• Oversaw Data Science team members in the development of an innovative algorithmic solution that revolutionized key aspects of the mortgage origination workflow• Acted as the primary point of contact for Business Intelligence during Rocket Mortgage's inaugural and subsequent Super Bowl commercials, ensuring real-time data management and reporting to C-level leadership and the company
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Senior Data AnalystRocket Mortgage Apr 2014 - Jul 2015Detroit, Michigan, Us• Led a virtual team of Data Analysts, Business Analysts, and Data Warehouse Engineers over an 11-month project, focusing on creating a groundbreaking client-facing online mortgage experience, while prioritizing Business Intelligence’s deliverables and direction• Served as the project lead for standardizing and enhancing Omniture/Adobe Analytics implementation across four distinct product offering websites• Generated and presented insightful, data-driven analyses of web product performance to enhance conversion rates and improve the overall client experience
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Web AnalystRocket Mortgage Sep 2012 - Apr 2014Detroit, Michigan, Us• Project lead on the company’s newest initiative: Rocket Mortgage, the Online Mortgage Process• Project lead for standardizing and updating Omniture implementation across four sites• Provided valuable insight of web products to improve conversion and client experience• Built relationships with clients and business partners while collaborating with team members
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Digital Strategy ConsultantShift Digital Oct 2011 - Sep 2012Birmingham, Mi, Us• Consultant on consumer leads and marketing programs for major Automotive Original Equipment Manufacturers• Head of support and reporting for Jaguar Land Rover accounts• Organized and tested functionality of Customer Relationship Management software for Jaguar Land Rover dealerships• Managed and consolidated financial information for invoicing of Chrysler, FIAT, Jaguar, Land Rover, and Mitsubishi• Developed profitability program based on individual accounts of Chrysler dealerships -
Palace Marketing InternPalace Sports & Entertainment May 2011 - Aug 2011Auburn Hills, Michigan, Us• Managed multitude of projects using analytical and creative skills; recognized as most effective intern • Responsible for tracking advertising placements for each concert and keeping detailed information organized• Prioritized projects successfully, resulted in meeting all deadlines• Communicated with all levels of the organization, including business accounts -
InternLivingston County United Way Jun 2009 - Aug 2009• Publicized events through disbursing informational flyers to local businesses• Designed and created motivational posters utilizing Microsoft Publisher to encourage donations• Developed essential organizational skills: printing, collating, copying, and organizing paperwork
Danielle Walker Rowan Skills
Crm
Digital Strategy
Marketing
Advertising
Web Analytics
Digital Marketing
Analytics
Google Analytics
Lead Generation
Social Media
Microsoft Office
Sem
Lead Management
Public Relations
Social Media Marketing
Marketing Strategy
Seo
Online Advertising
Account Management
Interactive Marketing
Online Marketing
Email Marketing
Time Management
Business Development
Salesforce.com
Mobile Marketing
Omniture
Web Marketing
Event Management
Integrated Marketing
Direct Marketing
Ppc
E Commerce
Danielle Walker Rowan Education Details
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Central Michigan UniversityBusiness Administration; Marketing
Frequently Asked Questions about Danielle Walker Rowan
What company does Danielle Walker Rowan work for?
Danielle Walker Rowan works for Taskrabbit
What is Danielle Walker Rowan's role at the current company?
Danielle Walker Rowan's current role is Head of Business Intelligence.
What is Danielle Walker Rowan's email address?
Danielle Walker Rowan's email address is da****@****ans.com
What schools did Danielle Walker Rowan attend?
Danielle Walker Rowan attended Central Michigan University.
What skills is Danielle Walker Rowan known for?
Danielle Walker Rowan has skills like Crm, Digital Strategy, Marketing, Advertising, Web Analytics, Digital Marketing, Analytics, Google Analytics, Lead Generation, Social Media, Microsoft Office, Sem.
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