Danielle Whitener Email & Phone Number

Meridian, Id

Consult on systems solutions projects, enhance overall business operations, and integrate business intelligence for improved decision-making.Implemented an Engineer Effectiveness Matrix to assess current performance metrics and identify future strategies and opportunities for improvement. Increased focus on KPI’s and deliverable goals. Created and implemented comprehensive Standard Operating Procedures (SOPs) to streamline project execution and issue management processes. Enhanced project profitability analysis and financial forecasting frameworks to enhance decision-making and optimize resource allocation

Greater Los Angeles Area

Prepare, develop, advance and actively strategies that increase Center Core and Jewelry business within the Southwest region. Work in concert with partners to target and develop locally synchronized growth initiatives. Analyze in-season sales and products to design long range locational plans. Implemented a new initiative that produced $32M in fine jewelry sales since launch; initiative simultaneously cultivated a culture of success among teams, securing successive #1 scorecard results over three years. Utilized data analysis to enhance linear space, earmarked additional caseline space to diamonds, negotiating product upgrades to implement strategy and secured a 19% sales increase.

Targeted sales opportunities and impacts in merchandising initiatives, visual presentation, assortment, and innovative sales strategies to identify new methods to maximize revenue. Guided and developed merchandising team, implementing a customer-focused and team-oriented work ethic.Collaborated on jewelry pilot, a strategy that maximized productivity and improved sales execution; partnered with regional and Central Partners to execute program, increased sales trends 18 points from pre-pilot. Spearheaded the Focus on Five, a strategy to secure increased handbag sales with key brands; ultimately captured +20% in combined sales.Collaborated with teams from Visual, Planning, Buying, and Stores to implement an intimate apparel penetration and sales strategy that increased sales by +18%, 8 points ahead of company projections.

Directed all planning operations for the Millennial Family of Business, including Impulse apparel, Children’s, Juniors, Coats, Swim and Active. Executed planning activities with central and store teams. Identified competitive sales opportunities and developed bottoms up seasonal planning and floor plans. Influenced the initiation of a focused growth plan in assortments and brands for Southern CA, plan directly increased sales trend 11 points from Spring.Synchronized operations with central planning and district teams to boost results in the My Macy’s strategy within children’s furnishing and dress up; secured a double digit rise to PL & LY ahead of company trend. Identified new sales opportunities within Children’s Active brand, accelerated key brands above company strategy and captured +10% to PL and +40% to LY.Maximized impulse strategy and brand launches leading to two store driving 75% TTL and achieved +8% to PL.

Led procurement activities for a $38.5M operation that spanned 17 ships. Organized and directed on-board events and promotions, negotiations, assortment planning, logistics for on board execution, delivery logistics, financial budgeting, results tracking and adjustment, and product launches. Mobilized the daily operations of a team of five in executing purchasing activities. Advanced new product launches, executed on-board promotions, and ensured effective stock management and distribution to champion new and increased sales. Collaborated with the Jewelry, Operations, and Management teams to roll-out the Jacqueline Kennedy jewelry line; provided event directives, developed product marketing collateral, and authored training curriculum that drove the achievement of $950K in five months.

Ready to Wear Buyer Responsibilities include management of merchandise cycle; assortment/class planning store merchandising, advertising, in store promotion, liquidation.Achievements:Promoted to Buyer Better Tailored Separates March 2005, new responsibilities include larger volume, more complex business, and larger team to manage.Promotion to Los Angeles July 2002 occurred with combination of Robinsons May/ Meier and Frank divisions. Increased volume and number of doors requiring more by store analysis and region planning