Provide strategic and creative guidance to a spectrum of clients including management teams of emerging start-ups and marketing leaders of iconic brands. Develop innovative strategies that help leaders discover new ways to build brand awareness, drive consumer engagement, grow revenue, improve culture and accelerate impact.Services include:- Brand positioning and storytelling- Marketing strategies and plans- Content strategy- Strategic partnerships- Experiential marketing and production- New property openings - marketing and communications plans and process frameworks- Marketing team structure Currently: Fractional VP Marketing at Collective Retreats | collectiveretreats.comPast Clients:W Hotels | whotels.comThe Collective | thecollective.comHabitas | ourhabitas.comSaira Hospitality | sairahospitality.comOK Cool | okcool.ioThe Dough Project | thedoughproject.comTHE WELL | the-well.comKaptyn Mobility | kaptyn.com

Leveraging my expertise and leadership in hospitality brand and marketing, I joined Collective Retreats to rebuild the company's marketing strategy and infrastructure. - Built and led a multidisciplinary team of employees, freelancers, and agencies to implement omnichannel marketing strategies across digital, social, email, PR, and partnerships, achieving an 8x increase in engagement and 45%+ open rates.- Collaborated with cross-functional teams, including operations and revenue management, to design and execute integrated strategies that optimized performance and drove topline revenue growth. - Drove 200% week-over-week growth in brand following through strategic storytelling and data-driven content development, enhancing audience engagement and brand visibility. - Transformed marketing operations through changes to agency partners, web enhancements, introduction of new tools, processes and methods of measurement to understand audience behavior, purchase patterns, and overall marketing effectiveness.

Sagra was founded in 2019 with the goal of helping to transform our food system by forging meaningful connections between producers (farmers) and consumers (guests). Sagra partnered with farmers to create meaningful farm stay experiences for guests to connect with the land, food and each other.Led brand, marketing and guest experience for the startup. Implemented new systems and strategies to drive brand awareness, grow farm partnerships, streamline onboarding, tell profound stories, generate bookings to our farm partners and create impactful guest experiences.Sagra sadly shut down operations as of Dec 1, 2023.

THE WELL is changing the way people think about their health through products, programs and spaces designed for an integrated wellness experience. As a member of the leadership team I was responsible for overseeing the brand experience and awareness driving functions of the business. With a focus on partnerships, PR, programming, influencers, ambassadors and affiliates, my team developed marketing strategies and initiatives that put the brand in front new audiences and new markets to grow market penetration and drive brand affinity and loyalty.

Recruited to join Marriott International, the world’s largest hospitality company, after $13B acquisition of Starwood Hotels & Resorts, my former employer. Managed integrated marketing and strategic planning for W Hotels Worldwide portfolio of 55 hotels, developing compelling new hotel opening strategies, high-impact, content-driven programs and campaigns, experiential activations and strategic partnerships. Notable global accomplishments include: - Created the launch marketing strategy for nine new W Hotels openings globally across Latin America, Asia and the Middle East.- Revamped W Hotels' digital ecosystem with a redesign of the brand’s website, development of a reinvigorated content driven social media strategy and creation of editorial site, The Angle. - Shaped W Hotels' global women's empowerment platform and speaker series, “What She Said”, expanding it from the United States to Asia and the Middle East. - Spearheaded W Hotels' wellness strategy and marketing programs, launching the brand's global fitness retreats, FUEL Weekends. - Developed and implemented new W Hotels' brand and visual identity (tone of voice, typography, photography etc.) standards and guidelines across digital and print.- Managed strategic brand partnerships including Disney, Smartwater, Corkcicle, Native Instruments, Tara Stiles and Joan Smalls.

Developed business-to-consumer marketing strategy in partnership with revenue, sales, brand marketing, digital and SPG teams. Deployed direct-response marketing tactics to drive top-line revenue to hotels across the Americas. Drove companywide digital initiatives, developing and launching the following: - First multi-brand content hub, the “SPG Weekend Channel.”- First global distressed inventory flash sale product “SPG Hot Escapes."- Most successful annual Cyber Monday sale, growing revenue by 100% YOY.