Danielle E. Wilburn Email and Phone Number
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Danielle E. Wilburn is Head of Program Management, Design at Meta connecting consumers across the globe with its portfolio of brands. She sets an environment for fearless creativity to thrive by bringing cultural insights, strategic and operational rigor and motivational momentum. With every initiative, she navigates a multi-functional marketing organization, influences decision-makers, and aligns stakeholders across the company. Prior to switching over to tech, Danielle worked at advertising agencies, which all contributed to her becoming an impactful team leader and creative marketer across a range of industries. She has a proven track record of building brands and relationships that drive business growth for Fortune 500 companies.Danielle's recognition of the power of diversity has propelled her to be a change maker. Throughout her career, she has influenced many organizational cultures to be anchored in inclusion, empathy, empowerment and solidarity. Her sphere of influence spans beyond marketing to impact companies’ culture at large. Through each step in her career, she has been steadfast in her quest to ensure people within underrepresented groups have a seat at the table to be decision-makers. She sparks honest conversation and creates programming to foster meaningful change around the recruitment, hiring, and retention of people of color in the communications industry. A natural born nurturer, Danielle lends her expertise as a mentor to anyone who asks and in some cases to those who don't. As an alum of the 4A’s Multicultural Advertising Internship Program (MAIP) and ADCOLOR FUTURES program, she is passionate about developing and giving back to young professionals. A testament to this was her receiving the Coalesce Chicago 2015 Champion of Growth award and the ADCOLOR 2019 Unsung Hero award.Brand Management: Meta, The Boeing Company, Whirlpool Corporation, DeVry University Inc, Burger King, Unilever, Kraft-HeinzMedia Experience: TV/Online Video, Print/OOH, Radio/Digital Audio, Digital Display/Rich Media, Social Media and Sponsorships/Event ActivationSpecialties: Strategic brand building, visual identity development, internal/external agency management, diversity and inclusion programming and activationThanks for visiting my profile. If you are here for recruiting purposes, definitely check out Linkit.Black.com for other great talent.
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Head Of Program Management, DesignMetaUnited States -
Head Of Program Management, DesignMeta Jan 2018 - PresentMenlo Park, Ca, UsOversees the Brand Design team across Meta's portfolio of brands including the company brand, AI, Facebook, Instagram, WhatsApp, Messenger, Quest, RayBan Smart glasses and Horizon. Infuses technology and innovation into the creative development process from recruitment and onboarding to the strategic, creative & production process and team culture. Builds DE&I into the creative lifecycle via tools, programming, education and company wide strategic frameworks. -
Management DirectorFcb Global Sep 2015 - Dec 2017New York, New York, Us -
Account SupervisorLeo Burnett Nov 2012 - 2015Chicago, Illinois, UsDeVry University and Keller Graduate School of Management Direct cross-functional, multi agency teams (3 direct reports) to execute $78MM integrated media plan across 5 business unitsManage $3.2MM agency fee scope of work, monthly billing, and resource and revenue trackingLed data driven strategic and creative development for 2015 brand campaign consisting of communication architecture, consumer insight positioning, learning agenda and analytics, brand standards and identity resulting in 20% increase in brand linkage, 13% increase in brand recall, 22% increase in likability, and 27% increase in inquiry intent - highest in DVU history based on Nielson TV Brand Effect scores Proactively sought out new initiatives resulting in over 15% of incremental revenue within 6 monthsGrew existing business for 2014 Olympics campaign resulting in 15% increase in inquiry volume, 22% increase in branded search demand, and over 4MM social media impressionsDirected 2013 Fall campaign resulting in over 5% undergrad inquiry volume and 8% graduate inquiry volume within first 8 weeks, one of most successful campaigns to date No2Six6 - Recruitment Program & ActivationCollaborate with SVP, Global Creative Director and EVP, Strategy Director to create social campaign addressing industry's minority recruiting challenges; developed non traditional recruitment program resulting in 11 interviews and 2 new hiresLaunched campaign with live event sponsorship at 2014 ADCOLOR Awards and Industry Conference Partnered with Microsoft at 2014 AdWeek, featured in NY TimesIntroduced new nontraditional recruitment program resulting in 6 summer intern hires -
Senior Account ExecutiveArc Worldwide | Leo Burnett Jun 2010 - Nov 2012Chicago, Il, UsWhirlpool Corporation // Whirlpool, Maytag and Amana Supervised 4 direct reports to execute over $55MM integrated media plan across 3 brands, holding US #1 market share position Established new financial structure/staffing plan for $10MM+ agency fee scope of work, managed monthly reconciliationLed Whirlpool’s 2013 integrated campaign resulting in 3% increase in revenue and positioned as the #1 preferred brand in the appliance industryManaged key advertising initiatives that drove Maytag market share +5.5%, reversing 6 year down trend, becoming US #1 preferred Fabric Care brand Implemented new production model for 3D product demon videos, became standard going forwardManaged website redesign, product content development and monthly maintenance for 3 brandsAd Council - FEMA Ready Campaign Won AdCouncil’s 2012 top creative award of the year, Gold Bell for Creative Excellence Al Roker selected campaign to star in custom segment featured on the Today ShowMulticultural Employee Resource Group - Recruitment ChairDeveloped programming to promote diversity recruitment and retention -
Account ExecutiveCampbell Mithun Sep 2008 - Jun 2010Burger King Kids Meals and Famous FootwearAnalyzed consumer trends and sales data to develop strategic initiatives to increase monthly traffic in storeAssisted development of Famous Footwear brand positioning and communication strategies Executed monthly TV promotions for Burger King targeting kids 4-7 with partners such as Paramount Pictures, Nickelodeon, and SonyCollaborated with global partners to build synergy and consistency across the Burger King brand
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Interactive Assistant Account ExecutiveOgilvy Feb 2008 - Sep 2008New York, Ny, UsKraft - Oscar Mayer brands (Deli Creations, South Beach Diet, Lunchables)Executed monthly interactive promotions for Lunchables, including the supervision of third party vendors and partners, such as Lucasfilm, Yahoo!, and Six FlagsRe-launched Suave.com in February 2008, which increased visitor duration on site by 49% within the first monthManaged Suave budgets for Ogilvy, OgilvyOne, and OgilvyAction consisting of over $4MM -
Assistant Account ExecutiveOgilvy Jan 2007 - Feb 2008New York, Ny, UsUnilever - DovePartnered with Global offices to secure creative for North American adaptationsLed broadcast production teams to adapt 10 TV spots for air in the USLed print production teams to adapt over 10 full page print ads, OOH billboards and key visuals for in-store and promotional activityMentored and coached 2007 internship teams to develop campaigns for Chicago Fire DepartmentUnilever - SuaveWrote Bronze Effie winning case study for Suave’s 2007 Beauty Wake Up Call campaignLed production of the 2008 Suave campaign, consisting of multiple print, TV, and radio ads featuring over 20 real mothersAssisted in developing Suave’s “One-Agency Model”, a system which now serves as a best practice model for Unilever and the Ogilvy network as a way to integrate multiple agencies and remain consistent across the brand
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Account Management InternLeo Burnett Jun 2006 - Aug 2006Chicago, Illinois, Us4A's Multi-Cultural Advertising Internship Program (MAIP)McDonalds Operators of Chicago and Northwest Indiana (MOCNI) Briefed and managed a promotional street team in delivering promotional materials throughout downtown Chicago and presented results to Downtown Owners AssociationTeam leader of 8 summer interns assigned to conceptualize a disaster relief campaign for pro bono client, Global GivingWorked at a McDonalds for a day to gain insights into day-to-day operations of McDonald’s business
Danielle E. Wilburn Skills
Danielle E. Wilburn Education Details
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University Of Illinois Urbana-ChampaignGeneral -
University Of Illinois Urbana-ChampaignAdvertising
Frequently Asked Questions about Danielle E. Wilburn
What company does Danielle E. Wilburn work for?
Danielle E. Wilburn works for Meta
What is Danielle E. Wilburn's role at the current company?
Danielle E. Wilburn's current role is Head of Program Management, Design.
What is Danielle E. Wilburn's email address?
Danielle E. Wilburn's email address is dwilburn@fb.com
What is Danielle E. Wilburn's direct phone number?
Danielle E. Wilburn's direct phone number is +165088*****
What schools did Danielle E. Wilburn attend?
Danielle E. Wilburn attended University Of Illinois Urbana-Champaign, University Of Illinois Urbana-Champaign.
What are some of Danielle E. Wilburn's interests?
Danielle E. Wilburn has interest in Children, Civil Rights And Social Action, Education, Dancing, Intern Training And Mentoring, Writing Poetry, Poverty Alleviation, Human Rights.
What skills is Danielle E. Wilburn known for?
Danielle E. Wilburn has skills like Advertising, Integrated Marketing, Online Marketing, Brand Management, Social Media Marketing, Digital Media, Digital Marketing, Marketing, Strategy, Digital Strategy, Creative Strategy, Facebook.
Who are Danielle E. Wilburn's colleagues?
Danielle E. Wilburn's colleagues are Carina Marques, Standa Vychytal, Amir Nordenving, Osman Şahi̇n, João Daniel Bueno De Mello, Camilla Törnroos, Juan Garcia Mendez.
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