Danielle Willett Email & Phone Number

New York, Ny, Us

New York, Us

Your Partner in Creative Excellence.As a dynamic, virtual agency, our mission is to deliver top-notch, cost-efficient marketing solutions tailored to diverse client needs.Our team of senior experts specializes in developing campaigns across all channels, from social media to television. With extensive experience in Business and Creative Strategy, Copywriting, Art Direction, Production, Media Strategy, Media Planning/Buying, and KPI Measurement, we ensure comprehensive and impactful marketing strategies.

London, England, Gb

New York, Ny, Us

Led the development of robust marketing strategies, driving sales, acquiring new customers, reducing CAC and narrowing the gap between brand love and consideration through a carefully engineered campaign design and brand architecture. Responsible for the development of a new, data-driven, digitally led, customer- centric Brand Platform (Launched March 2022), integrated and scaled across all customer touchpoints.Brand Integration lead for key tentpole and micro shopping moments throughout the year, driving growth via increased market share, AOV, YoY sales, Star Rewards member growth, new customer acquisition and customer lifetime value.

New York, Ny, Us

Verizon Wireless. Verizon Fios

New York, Ny, Us

Operated as account and strategic lead for Toys”R”Us and Babies”R”Us global accounts:Managed cross-functional team of 15+ highly skilled professionals across account, creative, planning, and production for New York and Atlanta offices. Oversaw brand strategy, operations, and delivery while driving growth, digital transformation, and client satisfaction.Managed integrated brand and promotional communications for $150M marketing campaigns.Evolved Babies”R”Us brand across traditional channels and e-com to maintain #1 market share, increase store sales, and drive incremental margin.Realized 5% lift from year one holiday campaign and drove 24% incremental revenue increase by year two.

New York, Ny, Us

Agency lead for the VP and CMO of Empire State Development. Led creative marketingefforts for I Love New York multimedia tourism campaign. Managed national television,print, out-of-home, radio, and social media promotional channels.Generated $4 billion in revenue and increased visitors by 8.8 million year-over-year.

New York, Ny, Us

Managed three national and international client teams across key promotional campaigns.Operated as brand agency lead and coordinated campaign efforts with brand manager and fourkey agency partners.Launched product for 2015 World Cup by partnering with marketing, analytics, R&D, andproduct development teams to increase positive consumer sentiment in North and Latin America through the product packaging, the positioning of the RTBs, and the advertising.

New York, Ny, Us

Gillette (P&G) & Art of Shaving

Boston, Massachusetts, Us

Responsible for the strategic planning, development, and execution of national radio objectives and Verizon's Sunday Wireless Circular.Oversee a print run accounting for an annual distribution of approximately 350M.Partner with Senior Management to forecast the projected retail budget, including national print, radio, circular and area initiatives.Manage production budget of approximately $11 Million for circular and local/national Radio initiatives.Collaborate with Senior Management and other lead Verizon agencies to ensure brand consistency across all retail mediums.Supervise team of 3 Account Executives, located in two offices: Greenville and New York.Facilitate holistic, out-of-the box client service. Lead in-store marketing campaigns, sports sponsorships and research initiatives.

Boston, Massachusetts, Us

Managed the development and execution of Radio initiatives at a national level.Oversaw all aspects of the production process, including the creative briefing, client presentations, production schedules and budgets, radio records, trafficking and creative rotations.Supervised Account Coordinator on various radio initiatives. Tracked weekly industry competitive to stay current on emerging trends within the wireless category.Assisted Management Supervisor to ensure regional initiatives were consistent with national campaigns.

Boston, Massachusetts, Us

Assisted in transitioning two offices to consolidated, digital asset management system.Worked closely with Media Agency to schedule print insertions across New England, Washington DC, Baltimore and NY Metro areas.Refined elaborate print process into clear and manageable system for current and new employees.

Developed and conducted creative briefings for tactical print advertising and direct mail initiatives.Coordinated review of individual property e-newsletters, including proofreading, editing and publishing in accordance with corporate brand standards.Wrote and developed mini websites, corporate e-newsletters and e-invitations using HTML Liaison between photographers and client at property photo shoots.

Ba, Psychology And Sociology

Education record