With over 30 years of international experience in B2B marketing, I currently lead the global marketing team at iGlobal Forum, a leading provider of business events and webinars. My mission is to connect people and create opportunities for networking, learning, and collaboration across various industries and regions.I am a certified Account-Based Experience (ABX) practitioner, with extensive knowledge and skills in creating and implementing multi-channel and multi-touch marketing programs that drive new business opportunities and pipeline acceleration. I leverage data and analytics to optimize the performance and ROI of digital and performance marketing, SEO, events, campaigns, comms, lead development and lead scoring, and sales collateral. I also have a strong background in direct marketing, event marketing, CRM, integrated marketing, and social media. I am passionate about delivering value to our clients and partners, and enabling our sales team to achieve their goals.