• Managed LinkedIn Presence: Led the creation and posting of visually engaging social tiles, established a database of templates for future use, and monitored analytics to optimize content strategies• Assisted with the development of the official service catalog by collaborating with an external marketing agency, incorporating their design and copywriting recommendations to enhance the final product• Designed comprehensive sales brochures for various company services, producing tailored versions for specific contexts, including in-depth trade show materials and concise quick-reference guides

• Strategized and executed marketing initiatives for Indiana University’s Late Nite activities program to promote weekly events to the student community• Oversaw all social media channels and served as the program’s digital ambassador to foster engagement with current followers while attracting fresh student audiences• Created promotional graphics for digital use and traditional marketing materials including posters and flyers• Coordinated communications between vendors and event managers to ensure seamless execution of plans

• Curated digital content highlighting chapter’s philanthropic initiatives for a digital audience of over 4,000 followers across platforms including Instagram and TikTok• Generated social media content to promote fundraising efforts supporting youth organizations including Prevent Child Abuse America and Girl Scouts of the USA

• Conducted recruiter interviews to assess candidates’ background and work history, followed by crafting comprehensive candidate profiles for client consideration• Facilitated the recruitment process by sourcing and reaching out to candidates, connecting qualified individuals with suitable opportunities

Assisted students with daily SAT reading and writing exercises and facilitated virtual tutoring sessions for stay-at-home students to help navigate learning during the COVID-19 pandemic