Danielle Wolfenson Email & Phone Number

New York, New York, United States

• Produced and executed all retail and philanthropic events hosted in the NYC flagship store driving $130k in incremental sales including a Pitch Night, Wellness Day, International Women's Day, shopping parties, and various panels for underrepresented communities• Supported the creative and direct to consumer teams by sourcing DVF archival assets and historical business data for upcoming collaborations and large brand marketing moments• Managed social media channel with 37% engagement by publishing all relevant content posts on LinkedIn with a specific focus on 'InCharge'• Supported the social media manager through outreach to collaborating profiles and managing all product send outs to support all social channels and UGC strategy• Supported PR goals by drafting press releases for long and short-lead outlets, managing all media reporting, conducting editorial outreach, managing samples, and conducting seasonal press presentations

Rockaway, New Jersey, United States

• Worked with high-end clientele to sell luxury bags and accessories• Assisted in the appraisal and authentication processes of products from brands including Louis Vuitton, Chanel and Dior• Developed industry and product knowledge including brand histories, key pieces, branding and seasonal campaigns

Morristown, New Jersey, United States

• Assisted customers on the floor with product selection and outfit styling using brand and product knowledge• Learned and utilized brand technology• Organized and folded product for backstock

New York, New York, United States

• Created content for social media including Instagram and Facebook posts and stories• Created and maintained brand Pinterest page using analytics to grow total audience to 6.7k and impressions to 9.9k within a month• Tracked industry trends and compared competitor brand marketing strategies to identify and act on opportunities for growth

Greater New York City Area

• Managed samples for editorial and celebrity requests• Drafted press releases that landed product appearances in digital content including HarpersBazaar.com• Monitored and tracked press coverage with presentations of weekly clippings

Greater New York City Area

• Styled, prepared and tracked samples for press and celebrity requests• Assisted in the planning and execution of in-house fashion show. Helped with model hire, managed VIP guests, and ensured the show ran seamlessly• Created and maintained influencer lists essential to branding

Randolph, New Jersey, United States

• Trained and supervised other employees• Assisted with serving customers• Was often responsible for closing the store at night

Bachelor Of Science - Bs, Magazine Journalism

Activities and Societies: Zipped Magazine Contributing Writer, Gamma Phi Beta Sorority, Ed2010 Member

Master Of Science - Msc, Luxury Marketing

Emphasis, Fashion & Beauty Communications Milestone

Minor, Spanish Language And Literature

Education record

Studied abroad in Barcelona for the spring semester of my junior year.

Education record

Activities and Societies: National Honor Society, National English Honor Society Publication Coordinator, Ram-Page School Newspaper Copy.