Digital Transformational Change Agent and Innovator. Thought Leader Driving Business Results via Digital Platforms. Passionate about building high performing teams, developing others and solving problems in new ways. Broad digital experience which spans across e-commerce, website development, loyalty, email, social media and paid digital media. Successfully navigate complex, highly matrixed organizations. Lead cross-functional teams toward unique, creative, business solutions to acquire, engage and retain customers.Areas of Expertise:• Digital & Integrated Marketing Strategy• Social Media Marketing Strategy• eCommerce• Email - CRM Automation and Segmentation• Customer Loyalty Programs• Sales Automation Platforms• Paid Online Media and Native Advertising• Team Leadership• Data Driven Insights and Innovation• Customer Experience Management• Agency Management• Creative Strategy• Omni-Channel Marketing Strategy• Cross Functional Collaboration• Search Engine Marketing (SEO & SEM)• Content MonetizationDigital Marketing - Proven ability to formulate creative and innovative marketing strategies by anticipating rapidly evolving market trends, strategic business partnerships and creative media plans. Recognized as a thought leader in the digital and social media space and chosen to be a speaker at multiple interactive, social media and mobile conferences. Management – Team leader who develops and motivates team members. Strong in budgeting and financial management with very solid organizational and planning skills. High-energy and detail-oriented with a proven ability to thrive in a fast paced environment.Communication – Persuasive communicator with well-developed presentation and negotiation skills. Able to develop productive relationships with colleagues, clients and business partners. Lead ongoing internal digital education, team leadership and staff mentoring.
Listed skills include Digital Marketing, Integrated Marketing, Digital Media, Mobile Marketing, and 46 others.
