Danielle Ziemer Email & Phone Number

Arden Hills, Minnesota, Us

St. Paul, Mn, Us

Establish content, go-to-market, and digital communication strategies and plans, while partnering with leadership to define and align with department and divisional goals. Lead a team of communication professionals focused on delivering a world-class customer experience across digital channels, generating demand, and enabling field teams with value-centered tools. Continually refine, elevate, and commercialize the divisional value proposition to keep it relevant with evolving customer needs, innovation introductions, and encroaching competitive landscapes. Guide Marketing and functional partners through positioning workshops to create differentiated value propositions, customer-centric messaging, and integrated go-to-market plans.Mentor and coach direct reports and colleagues with a focus on personal development, career planning and competencies growth.

St. Paul, Mn, Us

Lead divisional thought leadership strategy, leveraging earned, owned and paid media to publish content relevant to customer pain points and establish Ecolab as a knowledgeable partner in key industries. Develop and execute strategic integrated communication plans that enhance brand experience and drive customer journey step change.Leverage digital platforms to engage and nurture prospects, generate and distribute leads, and conduct analysis that leads to actionable insights. Manage and develop Marketing Communications Administrator, ensuring proper execution and maintenance of digital platforms. Manage segment budget and relationships with outside vendors.

Shoreview, Mn, Us

Led and developed 10-member Marketing Communications and Creative teams. Directed contractor and external partner relationships.Provided strategic direction for brand standards, public relations, integrated communication plans, content development and event marketing.Ensured consistent brand implementation across five global business units.Played instrumental role in transitioning corporate marketing approach from product-first to customer-first positioning and messaging. Organized training sessions and led workshops to develop corporate and business-unit specific personas and journey maps.Co-led corporate e-commerce website redesign and migration project, including requirements specification development, partner selection and management, user experience study, wireframe and design direction, and content development strategy.Oversaw all digital platforms, including website and related CMS, channel partner portal, marketing automation system, and ExactTarget email platform.

Shoreview, Mn, Us

Developed and implemented integrated marketing communication plans, and manage $270K promotional budget.Managed the execution of product launch communication plans, including the development of sales collateral, training materials, promotional plans, communications (internal and external), and event strategy.Collaborated with product marketing to develop customer-specific value propositions and positioning statements. Introduced tools and templates to direct the process and vet-out customer insights.Managed and developed content marketing portfolios, including the conceptualization, writing and editing of various pieces. Consulted with product marketing to ensure technical accuracy of marketing content. Ensured alignment with value proposition and customer needs throughout the sales cycle.Specialized in email marketing, driving best practices and techniques.

Assessed client's current needsResearched and coordinated multiple media vehicles to create best value for the budget and achieve client's promotional objectivesDeveloped an Integrated Marketing Communications with evaluation and control measures

Minneapolis And St. Paul, Minnesota, Us

Designed consumer interest survey for a new Continuing Education program Interpreted survey results and prepared an executive report of key findingsDeveloped marketing launch plan for the new program