Dan Goldstein Email & Phone Number

Boston, Ma, Us

I created Next Rep Marketing to solve a significant challenge in the startup industry. There is a talent gap for experienced marketing leaders.During the early stage of a business, when startup founders need a strategic marketing partner, they currently have the choice of hiring an inexperienced Growth Marketer to run expensive ads, or giving up a large percentage of their equity and capital on hiring a 'hands-off' CMO. Neither options are great for the company.Next Rep solves that problem by providing hands-on senior-level marketing support to company founders, in a limited & cost-effective way.In this role, I assist with growth efforts, run advertising campaigns across multiple ad platforms, optimize landing pages, build ad creatives, define brand positioning, assist in fundraising efforts & provide assistance to CEOs & founders.If you need Fractional CMO support, please reach out to Dan@NextRep.co

I created What's Dad Eating as a personal "food diary" in 2017. Since then, it's grown to over 300,000 social followers across multiple platforms.I focus on teaching others how to make healthier versions of their favorite comfort foods that help them lose weight without depriving themselves. I handle all recipe development, including concepting, filming, editing, voiceover, and community development. I've appeared on the Food Network, have worked with 25+ brands, and will be releasing a digital and physical cookbook in 2024.

Medford, Ma, Us

BodyStack is the health membership that pays for itself. Unlock unbiased research, product discounts, and exclusive offers from some of the leading scientists and brands in the health, wellness & fitness space.

I lead marketing for Aceletiqs, a growing direct-to-consumer company in the fitness equipment space. I oversee advertising, affiliate marketing, website development, influencer marketing & partnerships.

Charleston, Sc, Us

Nashville, Tennessee, Us

I served as fCMO for Decode Health from May - December 2023. Accomplishments included new brand repositioning, executing a thought-leadership content strategy that grew the companies LinkedIn following by 100%, launched a new website and developed new business development materials to support business outreach.

Palo Alto, Ca, Us

I’ve Fractionally led the entire growth organization at Yohana since April 2022. Responsibilities include:> Identifying, onboarding and managing external paid agencies > Testing new ad channels, including Facebook, Google, TikTok, Reddit, Direct Mail & OOH. > Implementation and management of CRO testing & growth optimization> Budgeting, forecasting & P&L> Overseeing coordination across engineering, product, creative, design, marketing, comms & operations> Leadership reporting to CEO and senior staff> Launched a profitable influencer marketing functionUnder this leadership, Yohana has:> Uncovered new growth channels, with a shift in product positioning> Reduced CAC by 80%, creating positive LTV:CAC ratios> Partnered with internal teams at Google & Facebook, unlocking new growth opportunities for the brand

Houston, Texas, Us

Austin, Texas, Us

Boston, Massachusetts, Us

Hydrow is a startup in the connected fitness space, building out a platform for athletes to take connecting rowing classes from their own homes.In this role, I was responsible for driving member engagement & retention across marketing, product, analytics, community, advocacy, content and experience. Tactically, I accomplished the following:- Partnered with an external data science team, to develop personalized messaging & member communications that increased product usage by over 30%. These messages were delivered, based on user behavior/trigger, via personalized phone calls from member services, via email & via push notifications.- Transitioned all member emails from PNG, to dynamic & responsive HTML templates. This change resulted in improved delivery & open rates - while improving post-click email performance.- Identified a link between long-term churn & user behaviors that occurred within the first 60 days of membership. Based on these insights, I led the development of a new email welcome stream that addressed key customer service challenges, provided tips to have a better member experience, helped develop sustainable usage habits & provide tips on rowing.- Created new product challenges for members, leading to increased product usage of challenge participants. - Implemented local and national activations for key product usage pillars including the Head of the Charles Race, key holidays (including Halloween, Thanksgiving & Christmas) while also increase awareness and usage of global product races.

Manhattan Beach, Ca, Us

The Skills is the premier online platform for sports education, where the world's best teach their skills on a global scale. With a The Skills subscription, you can learn sports & life lessons from elite athletes including; Michael Phelps, Shaun White, Maria Sharapova, Larry Fitzgerald, Megan Rapinoe, Kerry Walsh Jennings & more. As employee #5, I oversaw brand positioning, brand messaging, product launches, athlete communication, hiring freelance & full-time staff, pricing, user experience, managing paid, owned & earned media, Martech, affiliate marketing, public relations & customer service.Obtained earned media coverage in the following publications; TechCrunch, RollingStone, Inc, Sportico, Yahoo!, Cheddar, Fitt Insider, Front Office Sports & more.Helped scale the brand from 0 to 5,000+ subscriptions in their first 4 months, while improving CAC:LTV ratio. Tools used: Hubspot, Google Analytics, Unbounce, Vimeo, Canva, Facebook Ads, Google Ads, ShareASale, Wordpress, Contentful

Marlborough, Ma, Us

Implemented a data-driven marketing approach, resulting in BJ’s beating FY20 key growth metrics, while reducing budget by 20%Introduced personalized marketing across direct mail, digital & social media Restructured media plans, culminating in BJ’s acquiring a younger and higher life-time-value (LTV) customerCoordinated with Facebook's Data Science team & external ad agencies on a long-term test & learn plan, decreasing the incremental digital cost-per-acquisition costs by 55% & significantly scaling spend on the platformConsolidated digital, data & direct mail agencies resulting in a $1.2M savings in budget, while acquiring access to third-party consumer datasets

Framingham, Massachusetts, Us

Implemented multiple personalized digital experiences across e-commerce, retail and email, as a part of corporate-wide digital transformation, resulting in improving digital engagement, establishing campaign best practices & impacting brand metricsCollaborated with stakeholders across marketing, IT & product teams as the owner of the Bose marketing technology stack, to support adoption of new technology and resources Hired and mentored a diverse team of 8 across US and EU who supported the implementation of data-driven marketing initiatives across North America, EMEA & APAC

Boston, Ma, Us

Supported the roll-out of unified messaging across Reebok global markets, resulting in a consistent brand message being represented across all retail touch-pointsDeveloped a global Go-To-Market strategy to attract a new scalable CrossFit consumer, based on third-party data-science powered researchStandardized how Reebok globally measured success across brand, newsroom and influencer marketingFocused on executive education into the benefits of leveraging data in marketing decisions, including developing management reporting, case study development, negotiating third-party data & reporting partnerships and agency relationshipsIdentified and signed third-party data partnerships, to acquire new “value-add” data sets for the Reebok brandFounded the MIT Sloan Sports Conference Accelerator, presented by Reebok, including signing two strategic partnerships (Nix Biosensors & OpenGym)

Boston, Massachusetts, Us

Clients: Partners Healthcare, Bank of America, Chili's, TJX (T.J. Maxx, Marshalls & Homegoods), MerrellAchievements Include:- Led RFP process, contract negotiations and implementation of new organization-wide business intelligence dashboard tool- Continued strategic support for new business efforts- Developed road map and case study development for proprietary analytics tools- Execute and manage clients scope-of-work- Manage a team of analysts responsible for campaign measurement, data-driven insights and vendor relationships

Boston, Massachusetts, Us

Clients: Cigna Healthcare, Partners Healthcare, Bank of America, Chili'sAchievements Include:- Determined the effectiveness of multi-channel messaging (TV, Print, Digital, Social, Radio) by measuring the lifts in brand awareness, consideration and intent for Cigna GO YOU and Partners Healthcare.- Leveraging several data sources to develop social media best practices for Bank of America & Cigna GO YOU.- Developed a new proprietary content & media approach for Bank of America on Facebook based on a user-level segmentation analysis. (Recipient of the Advertising Research Foundations Experiential Learning Award at AM 8.0 & Media Maven's Best Use of Research Award)- Measured the link between online activity and in-store coupon redemption for Chili's at a DMA level.

Boston, Massachusetts, Us

Clients: Major League Baseball- Led measurement (PR, paid media & activation) & social listening efforts for the MLB FanCave initiative & MLB Premiere Events (Home Run Derby, All-Star Game & Postseason)- Quantitatively determined the link between social media activity for the MLB FanCave and MLB postseason television ratings.- My work was been featured in articles on ESPN, Sports Business Journal and several other sports industry publications

Boston, Los Angeles And New York, Us

Clients: JetBlue, CSC, Fage, Century 21Primary analytic lead for JetBlue client whose responsibilities include media optimization, social media analytics and brand strategy. Highlights include utilizing an exposed/unexposed panel study to determine optimal marketing mix for branding campaign while determining the ROI of the JetBlue You Above All campaign. Other key achievements included testing the impact of branded television content, leading to an expanded television presence for the brand.Primary analytic lead for the launch of Fage's US creative brand launch, including measuring the effectiveness of digital and social media content.Transferred to Hill Holliday, another IPG agency, due to client based demand.

Boston, Massachusetts, Us

Clients: General Motors, American Express, GoodyearDisplay media analytics lead for General Motors whose primary responsibility included creative optimization and reporting. Highlights include utilizing linear regression modeling and advanced web analytics to re-align display advertising goals with client business objectives by pathing media success to individual campaign KPIsSearch Engine Marketing (SEM) strategist for Goodyear whose primary responsibilities included developing Google and Bing Paid Search strategy involving keyword group creation, landing page strategy and conversion score creationSite analytics strategist responsible for developing and implementing innovative measurement strategy that enabled integration between Display Server Data (Dart) and Site Analytics Tool (Omniture) for independently hosted microsite. Created measurement plans and a user experience strategy for a CRM Owner website for General Motors client. Developed measurement plans and implemented advanced Omniture tagging for website designed for high-end targeting consumers for American Express clientE-mail Analyst responsible for creating measurement plans and a user experience strategy for a segmented dynamic e-mail program for General Motors client. Analyzed click-stream data to develop e-mail layout recommendation. Worked with outsourcing agencies to streamline work processes and maximize efficiencies

Boston, Massachusetts, Us

Canton, Massachusetts, Us

Organized, planned and executed several in-game entertainment promotionsGathered market research data that resulted in increased game attendance

Mba, Quantitative Methods For Business Decisions

Bs, Marketing