My career has had three key phases, each building on the last.My twenties were spent working at some of the world's best ad agencies, "earning my stripes' while working on global ad campaigns for beloved brands, including MLB, JetBlue, Cigna, Partners Healthcare, General Motors, and Bank of America. But I realized that advertising was only a small portion of the larger marketing ecosystem & I knew that I needed to "go to the client side" to understand the full impact of marketing. My early thirties were spent on the brand side, as a senior member of the marketing teams at Reebok & Bose. But I missed the fast-paced culture, found on the agency side of the business.Now, with nearly 20 years of experience as a growth marketer, I rely on my deep experience to help startups find their product-market fit and unlock their growth potential. I specialize in using data to understand consumer wants and needs and translating them into effective marketing strategies that drive results.As a Fractional CMO, I provide hands-on senior-level marketing support to founders in the sports, health, fitness, wellness, and lifestyle industries. I have deep experience with media strategy, content creation, customer segmentation, strategic partnerships, analytics, digital strategy, UX, agency management, budgeting, and presentation development. I have successfully launched new growth channels, reduced customer acquisition costs, and increased user retention rates for my clients.I am a modern marketer who makes decisions based on data and gut. I believe in a test and learning culture, and I am comfortable being uncomfortable. I am a lifelong student who strives to consistently think outside the box and deliver value in new ways. I am passionate about fitness and family, and strong relationships and teamwork are key to success.
Listed skills include Analytics, Web Analytics, Digital Media, Advertising, and 23 others.