Leading the sales teams across Nordics, UK / Ireland and Australia / New Zealand. Total team of 20 FTE.

Leading the sales organization with responsibility of all sales channels across the region. Extra assignment as ad interim Sales Director Spain / Portugal Aug-Dec 2023

Leading the Nordic sales and marketing organization of iconic mobility brand Bugaboo. The team members are located across the Nordic region as well as in Amsterdam headquarter.Key achievements:-Entrance into Icelandic market and expanded retail footprint in Finland during 2017-Grew business from 5th largest to 2nd largest globally within Bugaboo from 2017 to 2022

Gibson Innovations is part of Gibson Brands and covers several consumer electronics brands, including Philips, Philips Fidelio and Onkyo. The product portfolio spans from Home Cinema systems and audio products such as wireless speakers to mobile phone accessories, headphones and batteries. Responsible for strategic marketing plan and portfolio management. Managing a marketing team of four FTEs. Member of Nordic management team and responsible for P/L of approximately 40 MEUR. Member of European sales council.Key achievements-Turned around the Home Cinema category both in terms of profitability and market shares from 6 % to 16 % in 2014 vs 2013, which is twice as high as Philips market share in any other European country.-Returned the fast growing headphones category to market share growth in 2014 as one of the first regions to do so for the Philips brand.

Board member (and Chairman 2014-2015) representing Philips and later Gibson Innovations in Swedish industry association for consumer electronics

Lead marketeer for the Business Group Lifestyle Entertainment in the Nordics. Product portfolio includes all consumer electronics categories except TV. Reporting to Business Group headquarters in Hong Kong with responsibility for Nordic P/L of approximately 40 MEUR. Leading team of three Category Marketing Managers.Key achievements:-Appointed in August 2012 to build a Nordic commercial organization independent from Philips in preparation for the divestment of the business.-Accelerated growth in the important docking speaker category taking Philips to market leadership position from a number 6 position one year earlier. Increased market share from 10 % to 23 % (2011 vs 2010) in the Nordic market.-Successfully stopped the market share decline in Home Video category through improved channelization and increased focus on the winning customers.-Award for “best value creation” in 2012 after improving profitability for the business group in Nordic by 50 %.

Lead marketeer for the Business Group Lifestyle Entertainment in the Nordic region and managing a group of three marketing managers. The product portfolio spans from Home Cinema systems and audio products such as wireless speakers to mobile phone accessories, headphones and batteries. Responsible for Nordic P/L of the Business Group. Responsible for the business and marketing activation plans while also supporting the sales organization by acting as the category specialist and handling communication with the headquarters in Hong Kong. Other responsibilities include portfolio management and pricing in all geographic markets and initiating campaigns for selected products as well as running category management projects in co-operation with clients.

Senior Marketing Manager for “On the go” accessories (i.e. headphones, mobile phone accessories incl. iPhone accessories etc.) in the Nordic market. Responsible for the business and marketing activation plans as well as portfolio management and pricing in all geographic markets.Key achievements:-Awarded Philips Consumer Lifestyle global award 2009 “Best in approaching new channels” for development of telecom channel in the Nordic countries.-Launched Philips O’Neill headphones brand in the Nordic market as one of four global key markets with integrated campaign of PR, events and online.-Strategic category management project for headphones in Clas Ohlson. Based on local shopper insights the project was tested and then rolled out in 2011 generating double digit growth for the category.-Member of the team which won the gold medal in Philips’ global Simplicity Awards competition in 2007.

Marketing Manager for “On the go” accessories (i.e. headphones, mobile phone accessories incl. iPhone accessories etc.) in the Nordic market. Responsible for the business and marketing activation plans while also supporting the sales organization by acting as the category specialist and handling communication with the headquarters in Amsterdam. Other responsibilities include portfolio management and pricing in all geographic markets and initiating campaigns for selected products as well as running category management projects in co-operation with clients.

Marketing of M3, a consumer electronics magazine and MacWorld, a computer magazine. Responsible for marketing activities which were mainly Direct Marketing and online advertising but also managed partnerships with companies in respective sectors. My main objective was to increase the circulation and maximizing reader revenues.Key achievement:Increased circulation of M3 magazine every year from 2005 to 2007 (3, 7 and 1 percentage points respectively) while all other IT related magazines lost circulation as measured by Tidningsstatistik

Sales and product training of retail personnel in the consumer electronics and IT sector for clients such as Panasonic, Epson and D-link. The training took place at local stores nationwide with groups of 5-15 sales people. Responsibilities included planning, preparing and making presentations. This was a project based position during my studies at Uppsala University.

Sales of large format digital print, primarily targeting advertising and media agencies. My duties included generating new business and managing existing clients. For many projects I also coordinated production and external contractors.

HelioOnline was specialized in business-to-business sales of IT products for the graphic and creative sector. Responsible for marketing activities, agency relations, media buy and PR.