Daniel Lopez Cortes

Daniel Lopez Cortes Email and Phone Number

Merchandising Director - Integration US and Latam @ The Fresh Market
Greensboro, NC, US
Daniel Lopez Cortes's Location
Greensboro, North Carolina, United States, United States
About Daniel Lopez Cortes

Gran apasionado por la diferenciación, innovador, intuitivo con las oportunidades, visionario de largo plazo, pensador global y ejecutor local.Enfocado en el mejoramiento continuo de los procesos y negocios a cargo, hábil para propiciar el crecimiento rentable y crear experiencias de compra memorables.Administrador de Negocios, Máster y Especialista en Marketing con experiencia de más de 20 años ocupando diferentes posiciones como responsable de procesos de estrategia, comerciales, ventas, marketing, compras y negociación, en entornos altamente competidos, tanto nacionales como internacionales.Líder estratégico, capaz de desarrollar y potenciar los talentos y las destrezas de los colaboradores, construyendo equipos de trabajo cooperativos y exigentes con los objetivos, en medio de una excelente relación de confianza.

Daniel Lopez Cortes's Current Company Details
The Fresh Market

The Fresh Market

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Merchandising Director - Integration US and Latam
Greensboro, NC, US
Employees:
5863
Daniel Lopez Cortes Work Experience Details
  • The Fresh Market
    Merchandising Director - Integration Us And Latam
    The Fresh Market
    Greensboro, Nc, Us
  • The Fresh Market
    Merchandising Director - Integration Us & Latam
    The Fresh Market Oct 2022 - Present
    Greensboro, Nc, Us
    Responsible for the integration of Cencosud and The Fresh Market with the objective of maximizing the value of commercial exchange, transferring knowledge, experiences and businesses, between US & Latam
  • Cencosud S.A.
    Commercial Manager
    Cencosud S.A. Jan 2014 - Oct 2022
    Argentina-Brasil-Chile-Colombia-Perú Y Of.Comercial En China, Oo
    (HEALTHY FOOD: JANUARY 2014 – PRESENT), (IMPORTED BRANDS: DECEMBER 2014 - PRESENT), (CATEGORY MANAGEMENT: JANUARY 2016 - AUGUST 2018 / FEBRUARY 2019 - PRESENT), (PRIVATE LABELS: JULY 2017 - FEBRUARY 2019)• Leverage the preference of our customers, through a unique shopping experience, based on the "Healthy World", as well as through a quality and saving portfolio of private labels (Cuisine & co, JBO, Metro, Máxima), and exclusive direct imported brands from more than 35 countries (Havanna, Barilla, Kraft, McCormick, La Costeña, Kühne, Develey, OKF, Alacena, Ybarra, Farchioni, among other brands)• Create value through the Category Management process, developing strategies and tactics of assortment and exhibition that enhance the shopping experience in Jumbo and Metro stores, as well as optimize the categories results• Responsible for leading a team up to 27 professionalsMAJOR ACHIEVEMENTS:• Created and launched, at all stages, the Healthy World: conceptual definition, marketing plan, assortment definition and negotiation with suppliers, visual design, business case, implementation and financial / commercial management• Launch more than 500 directly imported products, negociated in the main business conferences and fairs in the world (Anuga, Cibus, Alimentaria, Natural Products Expo West, ECRM, among others)• Redefinition of commercial functions between the Imported Brands and Private Label teams• Reform of the store clusters, according to the target, square feet and format, as well as the implementation of a new process and tools for the assortment optimization
  • Amazon
    Site Merchandiser
    Amazon Jan 2013 - Jul 2013
    Seattle, Wa, Us
    (GIFT CARDS BUSINESS: COMPLETION OF MSc STUDIES / INTERNSHIP)• Coordinate marketing and content strategies for the retail-online offer of consumer Gift Cards for France, Italy and Spain, in relation to final customers and small businesses / SMB (B2B & B2C)• Organize key trade events and customer acquisition campaigns for each country• Develop market surveys, to better understand the customer insights • Improve the customer journey and navigation through merchandising actionsMAJOR ACHIEVEMENTS:• Launched the Gift Cards Boutique France, including the SMB section and increased about 50 references in the digital product portfolio, for each country (France, Italy and Spain)
  • Groupe Casino / Éxito
    Senior Buyer
    Groupe Casino / Éxito Feb 2008 - Aug 2011
    Envigado, Antioquia, Co
    (PRIVATE LABEL: DAIRY - INDUSTRIAL BAKERY - CONFECTIONERY & BISCUITS - FROZEN FOOD - SNACKS)• Manage different food categories, for a total annual sales value of US $54 Million approx: Administrate negotiations, prospect and develop over 80 suppliers (business conditions, contracts, costs, promotional activity, supply chain, tenders, quality, packaging development)• Develop new products, from conception to launch in stores (+150 new products launched)• Forecast and manage budgets, key performance / KPI & retail indicators• Follow up the field execution (stores monitoring, merchandising, competitive intelligence)MAJOR ACHIEVEMENTS:• Developed innovations for the brands Exito, Carulla, Surtimax, Ekono, TroopX and the healthy brand Taeq, such as: lyophilized fruits line / natu'snack and high fiber source biscuits Taeq (bid winner - Avianca Airlines flights)• Created the regional supply and forecast model, improving radically the lead times, the logistics costs, the damages and shelf life of products• Achieved several outstanding negotiations with gross margin and costs improvements (15%-30%)
  • Groupe Casino / Éxito
    Commercial Analyst
    Groupe Casino / Éxito Jul 2006 - Feb 2008
    Envigado, Antioquia, Co
    (FOOD CATEGORIES: DAIRY PRODUCTS - FROZEN FOOD - COLD CUTS)• Organize trade events, negotiate discounts and volumes with over 140 suppliers, for a business of US $113 Million annual sales approx.• Coordinate product launches (coding, orders, logistics, store execution), such as the introduction of Dannon to Colombia, among othersMAJOR ACHIEVEMENTS:• Best Food Category in sales execution 2007, achieving a 80% sales growth vs. 2006 in Christmas season and 30% annual overall. Additionally, over achieved the sales forecast in several trade events on Exito and Ley formats, 2006/07
  • Groupe Casino / Éxito
    Category Management Analyst
    Groupe Casino / Éxito Jun 2005 - Jul 2006
    Envigado, Antioquia, Co
    (PHARMACY CATEGORIES: MEDICINES AND OVER-THE-COUNTER / OTC)• Support the Category Management process in partnership with captains / suppliers, as well as CRM and loyalty strategies, contributing to the pharmacy's value proposition, focused on chronic care patients• Benchmark and study of international trends in the retail and health fields• Analyze market data: Nielsen, IMS Health, Close-Up, WHO (World Health Organization)MAJOR ACHIEVEMENTS:• Categorized the prescription medicines and first data analysis, according to WHO • Supported and implemented the value proposition of pharmacy category
  • Groupe Casino / Éxito
    Commercial Assistant / Long Term Intern
    Groupe Casino / Éxito Jan 2004 - Jan 2005
    Envigado, Antioquia, Co
    (HOME & PERSONAL CARE CATEGORIES AND TRADE MARKETING) • Support the commercial operation and supervise the Trade Marketing events execution• Update the department about the different trends in the retail industry• Created the private labels catalog and the Christmas season procedures
  • Ccusa Work Experience
    International Student Worker
    Ccusa Work Experience Jun 2002 - Oct 2002
    Us
    (CCUSA / CAMP COUNSELORS USA - STUDENT WORK PROGRAM)• Work experience in the hotel, catering and printing industry, getting to know the base of the workforce, while improving the skills and ability to communicate in English: Chula Vista Resort, Perry Judd’s Inc, Comfort Inn Hotel (Choice Hotels International). Performed Roles: Laborer, Factory Operator, Table Busser, Housekeeper, Restaurant Host / Mascot

Daniel Lopez Cortes Skills

Retail Negotiation Trade Marketing Inventory Management Product Development Marketing Food And Beverage Category Management Sales Management Purchase Management Merchandising E Commerce Private Label Business Strategy Supply Chain Management Consumer Goods Creative Solutions

Daniel Lopez Cortes Education Details

  • University Of Montpellier
    University Of Montpellier
    Marketing And Sales
  • Université Paul Valéry - Montpellier Iii
    Université Paul Valéry - Montpellier Iii
    Languages
  • Universidad Eafit
    Universidad Eafit
    Marketing
  • Universidad Eafit
    Universidad Eafit
    Bachelor Of Business Administration (Bba)

Frequently Asked Questions about Daniel Lopez Cortes

What company does Daniel Lopez Cortes work for?

Daniel Lopez Cortes works for The Fresh Market

What is Daniel Lopez Cortes's role at the current company?

Daniel Lopez Cortes's current role is Merchandising Director - Integration US and Latam.

What schools did Daniel Lopez Cortes attend?

Daniel Lopez Cortes attended University Of Montpellier, Université Paul Valéry - Montpellier Iii, Universidad Eafit, Universidad Eafit.

What skills is Daniel Lopez Cortes known for?

Daniel Lopez Cortes has skills like Retail, Negotiation, Trade Marketing, Inventory Management, Product Development, Marketing, Food And Beverage, Category Management, Sales Management, Purchase Management, Merchandising, E Commerce.

Who are Daniel Lopez Cortes's colleagues?

Daniel Lopez Cortes's colleagues are Brian Point, Joydelyn Wiley, Frankie Bissell, Cfi, Chris Rock, Taylor Pochobradsky, Ginger Bounassi, Virginia Taylor.

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