Daniel Lopez Cortes Email & Phone Number

Greensboro, Nc, Us

Greensboro, Nc, Us

Responsible for the integration of Cencosud and The Fresh Market with the objective of maximizing the value of commercial exchange, transferring knowledge, experiences and businesses, between US & Latam

Argentina-Brasil-Chile-Colombia-Perú Y Of.Comercial En China, Oo

(HEALTHY FOOD: JANUARY 2014 – PRESENT), (IMPORTED BRANDS: DECEMBER 2014 - PRESENT), (CATEGORY MANAGEMENT: JANUARY 2016 - AUGUST 2018 / FEBRUARY 2019 - PRESENT), (PRIVATE LABELS: JULY 2017 - FEBRUARY 2019)• Leverage the preference of our customers, through a unique shopping experience, based on the "Healthy World", as well as through a quality and saving portfolio of private labels (Cuisine & co, JBO, Metro, Máxima), and exclusive direct imported brands from more than 35 countries (Havanna, Barilla, Kraft, McCormick, La Costeña, Kühne, Develey, OKF, Alacena, Ybarra, Farchioni, among other brands)• Create value through the Category Management process, developing strategies and tactics of assortment and exhibition that enhance the shopping experience in Jumbo and Metro stores, as well as optimize the categories results• Responsible for leading a team up to 27 professionalsMAJOR ACHIEVEMENTS:• Created and launched, at all stages, the Healthy World: conceptual definition, marketing plan, assortment definition and negotiation with suppliers, visual design, business case, implementation and financial / commercial management• Launch more than 500 directly imported products, negociated in the main business conferences and fairs in the world (Anuga, Cibus, Alimentaria, Natural Products Expo West, ECRM, among others)• Redefinition of commercial functions between the Imported Brands and Private Label teams• Reform of the store clusters, according to the target, square feet and format, as well as the implementation of a new process and tools for the assortment optimization

Seattle, Wa, Us

(GIFT CARDS BUSINESS: COMPLETION OF MSc STUDIES / INTERNSHIP)• Coordinate marketing and content strategies for the retail-online offer of consumer Gift Cards for France, Italy and Spain, in relation to final customers and small businesses / SMB (B2B & B2C)• Organize key trade events and customer acquisition campaigns for each country• Develop market surveys, to better understand the customer insights • Improve the customer journey and navigation through merchandising actionsMAJOR ACHIEVEMENTS:• Launched the Gift Cards Boutique France, including the SMB section and increased about 50 references in the digital product portfolio, for each country (France, Italy and Spain)

Envigado, Antioquia, Co

(PRIVATE LABEL: DAIRY - INDUSTRIAL BAKERY - CONFECTIONERY & BISCUITS - FROZEN FOOD - SNACKS)• Manage different food categories, for a total annual sales value of US $54 Million approx: Administrate negotiations, prospect and develop over 80 suppliers (business conditions, contracts, costs, promotional activity, supply chain, tenders, quality, packaging development)• Develop new products, from conception to launch in stores (+150 new products launched)• Forecast and manage budgets, key performance / KPI & retail indicators• Follow up the field execution (stores monitoring, merchandising, competitive intelligence)MAJOR ACHIEVEMENTS:• Developed innovations for the brands Exito, Carulla, Surtimax, Ekono, TroopX and the healthy brand Taeq, such as: lyophilized fruits line / natu'snack and high fiber source biscuits Taeq (bid winner - Avianca Airlines flights)• Created the regional supply and forecast model, improving radically the lead times, the logistics costs, the damages and shelf life of products• Achieved several outstanding negotiations with gross margin and costs improvements (15%-30%)

Envigado, Antioquia, Co

(FOOD CATEGORIES: DAIRY PRODUCTS - FROZEN FOOD - COLD CUTS)• Organize trade events, negotiate discounts and volumes with over 140 suppliers, for a business of US $113 Million annual sales approx.• Coordinate product launches (coding, orders, logistics, store execution), such as the introduction of Dannon to Colombia, among othersMAJOR ACHIEVEMENTS:• Best Food Category in sales execution 2007, achieving a 80% sales growth vs. 2006 in Christmas season and 30% annual overall. Additionally, over achieved the sales forecast in several trade events on Exito and Ley formats, 2006/07

Envigado, Antioquia, Co

(PHARMACY CATEGORIES: MEDICINES AND OVER-THE-COUNTER / OTC)• Support the Category Management process in partnership with captains / suppliers, as well as CRM and loyalty strategies, contributing to the pharmacy's value proposition, focused on chronic care patients• Benchmark and study of international trends in the retail and health fields• Analyze market data: Nielsen, IMS Health, Close-Up, WHO (World Health Organization)MAJOR ACHIEVEMENTS:• Categorized the prescription medicines and first data analysis, according to WHO • Supported and implemented the value proposition of pharmacy category

Envigado, Antioquia, Co

(HOME & PERSONAL CARE CATEGORIES AND TRADE MARKETING) • Support the commercial operation and supervise the Trade Marketing events execution• Update the department about the different trends in the retail industry• Created the private labels catalog and the Christmas season procedures

Us

(CCUSA / CAMP COUNSELORS USA - STUDENT WORK PROGRAM)• Work experience in the hotel, catering and printing industry, getting to know the base of the workforce, while improving the skills and ability to communicate in English: Chula Vista Resort, Perry Judd’s Inc, Comfort Inn Hotel (Choice Hotels International). Performed Roles: Laborer, Factory Operator, Table Busser, Housekeeper, Restaurant Host / Mascot

Master Of Science (Msc), Negotiation And Commercial Teams Management, Marketing And Sales

University Diploma: French Language And Culture, Languages

Master Of Arts (Ma), Marketing

Bachelor'S Degree, Bachelor Of Business Administration (Bba)