Daniel Lott Email & Phone Number

Atlanta, Georgia, Us

Oversee lead generation activities for Commissions Inc. This includes pay-per-click management, SEO, and social media.

American Fork, Ut, Us

Oversaw search engine optimization, paid search advertising, email marketing, and social media for MeasureUp.

• Oversaw all marketing efforts for MSEmploy North America, a job and training portal designed for Microsoft technology professionals developed in partnership with Microsoft. • Created and managed candidate acquisition program that incorporates paid search, search engine optimization, Internet advertising, social media and email marketing• Led ongoing effort to enhance the user experience by improving content and navigation. This included a relaunch of the corporate website. • Developed all sales and collateral materials.• Oversee PPC and SEO efforts for MSEmploy sister company MeasureUp/Certiport.

• Created and managed B2B lead generation program for Smyrna medical software company that focused on paid search and search engine optimization.• Oversaw PPC and search engine optimization programs for Atlanta online retailer.• Produced market research analysis for Baltimore technology company.

Waterford, Waterford, Ie

• Directed customer acquisition/web marketing efforts for International Living, an international travel and real estate publishing company. • Supervised six-person web marketing/development team.• Oversaw comprehensive redesign of the Internationalliving.com website – including editorial and layout – in effort to increase revenue and leads from website.• Initiated customer acquisition program that incorporated SEO, paid search, banner advertising, email placements, and marketing partnerships. • Analyzed revenue generated by lead source and created a customer segmenting program that increased revenue per lead. • Guided public relations efforts.• Managed Internet affiliate and syndication programs.

Columbia, Maryland, Us

• Created and managed Internet marketing program for Connections Academy. Online marketing efforts included cost per click Internet advertising and email list acquisitions.• Produced corporate Internet and print marketing materials. Marketing publications include the corporate website, the annual curriculum brochure, and several quarterly industry-specific newsletters.• Developed and implemented programs for surveying current and prospective customers that have contributed to improving client satisfaction and the effectiveness of marketing materials.• Oversaw mailing list purchases and analyzed list effectiveness for direct mail campaigns.

Nashville, Tn, Us

• Developed ENA’s comprehensive corporate intelligence system tracking 500 technology companies.• Drafted several key company documents including the corporate web site, a $31 million private placement memorandum, and several state bid proposals.• Helped create the business model for a new ENA content distribution system and identified and initiated negotiations with content providers.

Baltimore, Maryland, Us

Mba, Marketing / Ecommerce

Ba, Economics