Daniel Louden

Daniel Louden Email and Phone Number

Head of Product Management @ Marks and Spencer
London, GB
Daniel Louden's Location
Greater London, England, United Kingdom, United Kingdom
Daniel Louden's Contact Details

Daniel Louden personal email

n/a
About Daniel Louden

I’m an outcome-focused, strategically minded product leader with 18 years experience in digital products, 10+ years in product roles. I’m highly adaptable, resilient and skilled at setting clear direction in the midst of ambiguity. I have worked at all stages of the product lifecycle across Retail, Hospitality, Food & Beverage, Entertainment, TV and Telecoms. I’m a people leader, a strong cross-functional collaborator and I’m at my best when I’m building/shaping high performing teams to deliver excellent customer experiences.Please note, if we haven't previously met please indicate why you are wishing to connect. I'm sure there is a chance we can work together, but some context would be useful. Many thanks.

Daniel Louden's Current Company Details
Marks and Spencer

Marks And Spencer

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Head of Product Management
London, GB
Employees:
39188
Daniel Louden Work Experience Details
  • Marks And Spencer
    Head Of Product Management
    Marks And Spencer
    London, Gb
  • Marks And Spencer
    Strategic Business Partner - M&S International
    Marks And Spencer Dec 2024 - Present
    London, London, Gb
    Digital & Technology partner to the M&S International Leadership team to enable business and customer outcomes globally. Focused on strategic alignment, prioritisation, senior stakeholder management and driving innovation. Responsible for the product and platform roadmap for delivery of the long term technology architecture. Report to the CPO, member of the extended D&T Leadership team.
  • Marks And Spencer
    Head Of Product Management
    Marks And Spencer Apr 2023 - Dec 2024
    London, London, Gb
    Accountable for Payments products and execution at M&S across web, app and in-store. I lead the product teams that are responsible for improving the customer experience and platforms and by doing so delivering better business outcomes. Focused on long term product strategy, roadmaps, business relationships, 3rd party suppliers, senior stakeholder management and creating the environment for my team to succeed.
  • Marks And Spencer
    Head Of Delivery And Product
    Marks And Spencer Oct 2021 - Mar 2023
    London, London, Gb
    Accountable for Delivery and Product management for the Platform Capabilities portfolio, which enables M&S to step-change its ability to deliver the Omni-channel strategy across web, app and at the edge. The portfolio consisted of multiple platforms that make it quicker, easier and safer for other product teams to deliver change at scale to our external customers and colleagues.
  • Marks And Spencer
    Technology Solutions Lead
    Marks And Spencer Mar 2020 - Oct 2021
    London, London, Gb
    • Delivery lead/Senior Technical Programme Manager for the customer & loyalty portfolio, enabling M&S to exploit marketing technology to achieve business outcomes.• Responsible for 10 engineering-led product teams tasked with developing the Sparks loyalty scheme and the M&S Bank & Services digital propositions. This includes improving adoption/customer experience, delivering personalised offers to drive incremental revenue and new digital payment propositions. In this role, we launched Sparks across multiple channels in Ireland and delivered a Loyalty platform migration for the Sparks backend.• In my first year, as part of the Customer Growth/Personalisation programme, I scaled the engineering operation from 1 to 7 product teams, enabling growth of £33m incremental revenue and the automation of 100m digital interactions. This was achieved by leading teams to deliver personalisation at scale, through content and product recommendations, offers, and contextual 1:1 marketing, powered by customer data.• As a change agent within the portfolio, I coached and mentored other parts of the business, as we spearheaded M&S' digital transformation. This included subjects such as OKRs, experimentation, hypothesis-led development, cost management and tech performance metrics.
  • Merlin Entertainments
    Global Programme Manager / Digital Product Lead
    Merlin Entertainments Jan 2018 - Mar 2020
    Poole, England, Gb
    • With both Product and Programme responsibilities I led teams to define, develop, deliver and evolve digital products. • Responsible for Merlin’s Digital Guest Journey strategy and implementation. • Defined a global guest journey vision, strategy and innovation programme and delivered multiple project work streams.• Developed scope, delivery plan and business case for the global guest journey development worth >£20m. • Managed programme budgets in excess of £5m• Accountable for the mobile app platform, roadmap and go-to-market best practice for theme parks and LEGOLAND Parks. The app has been launched in 10 attractions in 6 countries, and in multiple languages. In an 18 month period it was downloaded over 2.5m times and reached 1 in 2 guest parties at those attractions. • Launched Itinerary and planning features in-app and currently developing features for restaurant ordering, hotel check-in and loyalty.• Built and managed Merlin’s UX/Service Design capability• Managed a team of up to 20 including project managers, UX/Service designers, technical architects, solution designers, business analysts, testers, finance analysts, and marketers. I also managed the procurement of 3rd party suppliers and agencies. • Latterly, I was building out Merlin’s digital organisational capabilities including improving agility in execution by introducing Agile product development methods.• This role involved working with international teams and regular global travel.
  • Merlin Entertainments
    Senior Digital Product Manager
    Merlin Entertainments Apr 2017 - Jan 2018
    Poole, England, Gb
    • Set the vision and strategy for digital guest journey transformation• Defined the roadmap for the innovation programme• Defined the business case, MVP and roadmap for the mobile app platform
  • Merlin Entertainments
    Senior Project Manager
    Merlin Entertainments Apr 2015 - Apr 2017
    Poole, England, Gb
    • Delivered the pilots for integrated ePOS (tills) and stock management solutions for all Retail & F&B units at 4 attractions• Influenced the selection of 3rd party vendor products• Notable deliveries included; o Rollercoaster Restaurant at Alton Towers – Merlin’s first self-ordering solution o Delivery of the ePOS/Stock solution for the opening of LEGOLAND Japan o The replacement of the commercial systems at Thorpe Park o eCommerce payments improvements
  • Bt
    Senior Propositions Manager - Bt Tv
    Bt Jan 2013 - Apr 2015
    London, Gb
    • Responsible for commercial propositions for new BT TV products, content and pricing offers, including business cases, go-to-market strategy and volume forecasting.• Accountable for BT TV trading sales and revenue, including proposition strategy, profit protection, sales optimisation and reporting.• Notable deliveries included;o Brought BT Sport to market on BT TVo Brought Netflix, Pay TV and Sky Sports to BT TVo Delivered new set-top box (YouView) strategy• Managed teams of up 15
  • N/A
    Career Break
    N/A Jul 2012 - Dec 2012
    I took an elective sabbatical in order to travel.
  • Bt
    Senior Marketing Manager - Bt Infinity/Broadband
    Bt May 2011 - Jun 2012
    London, Gb
    • Responsible for BT Infinity acquisition marketing campaigns and sales channel optimisation• Delivered through-the-line including Social, Email, Direct Mail, Outdoor, Print and local/experiential campaigns• Also responsible for OnLive (cloud gaming) acquisition marketing campaign
  • Bt
    Senior Product Manager - Voice/Broadband
    Bt Mar 2008 - Apr 2011
    London, Gb
    • Product management lead for new converged DECT device for consumer voice/broadband market• Defined and managed product requirements• Managed virtual teams including sales channels, insight team, product managers, technical delivery teams and external suppliers• Also managed the internal UI designers and external design team to define the user interface for the device and applications
  • Bt
    Product Manager - Voice Over Ip
    Bt Aug 2006 - Mar 2008
    London, Gb
    • Joined on the BT Graduate scheme.• I was the lead for two product developments including a new multi-number Consumer VoIP proposition as well as an upgrade to BT’s Broadband Talk Phone. • Responsibility for the development budgets which were both in excess of £500k. • In-life product manager for BT’s Consumer VoIP products.• Responsible for enhancing the customer experience with external helpdesk suppliers. • Delivered significant operational cost savings as a result of 35% reduction in support calls over the period of 12 months.
  • First Choice Holidays
    Brand & Communications Executive
    First Choice Holidays Jun 2005 - Sep 2005
    Hannover, Lower Saxony, De
    • Key responsibilities included creating branding proposals for overseas customer units as well as presentations for management meetings on progress with implementing the brand strategy.
  • Bt Syntegra
    Project Delivery Manager - Industrial Placement
    Bt Syntegra Jul 2004 - Jul 2005
    London, Gb
    • Industrial Placement year at BT Syntegra (now part of BT Global Services) working on the Department for Work and Pensions programme (DWP). • Responsible for the governance and project support for a variety of projects delivering advanced contact centre and network solutions.• This role gave me a solid grounding in project management, and was the foundation for my final year dissertation.• As part of the PMO, I was involved in developing and managing project plans (using MS Project), as well as project control, finance and support.• Key achievements included; o Development of a Project Management Handbook (to PRINCE2 standards) o Delivery of a new document management system.

Daniel Louden Skills

Online Marketing Marketing Communications Direct Marketing Project Management Email Marketing Product Management Product Development Project Delivery Campaign Management Go To Market Strategy Multi Channel Marketing Telecommunications Proposition Development Broadband Voip Marketing Strategy Integration Marketing Business Case Management Strategy Product Marketing Customer Experience Program Management Leadership Business Case Modelling Business Case Development Digital Transformation Collaboration Team Leadership Mobile Applications Business Strategy Collaborative Leadership Stakeholder Management Mobile Application Development Programme Delivery Product Innovation Budget Management Senior Stakeholder Management Product Requirements

Daniel Louden Education Details

  • Imd
    Imd
    Digital Disruption Program
  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • Loughborough University
    Loughborough University
    Ba (Hons) Publishing With English
  • St Joseph'S College, Ipswich
    St Joseph'S College, Ipswich

Frequently Asked Questions about Daniel Louden

What company does Daniel Louden work for?

Daniel Louden works for Marks And Spencer

What is Daniel Louden's role at the current company?

Daniel Louden's current role is Head of Product Management.

What is Daniel Louden's email address?

Daniel Louden's email address is da****@****nts.biz

What schools did Daniel Louden attend?

Daniel Louden attended Imd, Cim | The Chartered Institute Of Marketing, Loughborough University, St Joseph's College, Ipswich.

What skills is Daniel Louden known for?

Daniel Louden has skills like Online Marketing, Marketing Communications, Direct Marketing, Project Management, Email Marketing, Product Management, Product Development, Project Delivery, Campaign Management, Go To Market Strategy, Multi Channel Marketing, Telecommunications.

Who are Daniel Louden's colleagues?

Daniel Louden's colleagues are Daniel Jones, Adrian Walsh, Abi Kenny, James Nash, Kamal Hossain, Lee Goodwin, Leanghong Lim.

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