Produced over 150,000 in-vehicle experiences by designing customer-centric drive events (launch tours, pop-ups, ride & drives, retail displays, auto show indoor tracks, and sponsorships)20%+ increase in Kia brand values (KPI measurement) using pre/post experience analyticsIn-vehicle experiences = consumer brand advocates• Telluride SUV2019 Detroit Auto Show - first ever drive event inside the convention centerResults: 15,000 in-vehicle consumer experiences, Voted Best-In-Show by cars.com2018 SEMA Torque Track at Las Vegas Convention CenterResults: 141,000 square foot course – overnight build, 24% lift in Kia Performance image• Stinger Performance SedanStinger Salon Retail Stores - 8 brick and mortar locationsResults: 940K+ consumer engagements, 30 min average dwell time, data capture process to track registrants, handraisers, and leads2017 SEMA: Drifting / AutoCross Course / Ignited Results: Voted Best-In-Show by cars.com, SEMA Daily News Front Page Coverage2017 Stinger Retail Display (2.5 months, 10 Major Markets, Product Specialists)Results: 70% handraisers - the highest opt-in rate for any experiential event Lead Project Manager for Enterprise-Wide Data Capture Process Integration• Created robust system that stakeholders and activation agencies trust for data capture, data integrity, and analyticsResults: 600K+ consumer records processed to-date and added to the CRM database

Supported Audi of America on strategic initiatives, primarily their national facility upgrade program• Developed best practices, policies, and procedures after interviewing dealership management on the upgrade process, architectural design, materials, color palette, lighting, and furniture• Audi of America adopted recommendations that increased customer/dealership satisfaction with showroom circulation, maintenance, safety, and overall functionality• Co-authored monthly Trend newsletter that identified nascent trends and recommended strategic actions as a competitive advantage.

• Produced interactive advertising on kbb.com valued at over $5 million by managing the campaigns through the development, creative, and traffic processes.• Streamlined the advertising campaign production timeline by developing a fulfillment process that identified key process milestones and clarified responsibilities.• Authored comprehensive editorial vehicle reviews for kbb.com that help consumers select the vehicle that best meets their needs.

Managed the customer database and directed the vendor partners in analytics and operations. Identified target audiences for email and direct mail campaigns.• Implemented an auto show electronic kiosk that reduced the customer communication process time from 72 hours to 1 minute.• Increased the number of direct mail and e-mail marketing campaigns 100% over two years by building and refining the Volvo marketing database.• Increased marketing database robustness by over 2.4 million records annually by integrating vehicle service data resulting in more targeted customer communications.• Created a new customer touch point by launching a Retailer Test Drive Request function on the volvocars.us site.

Designed, implemented, and managed consumer / corporate events. Created project proposals, selected vendor partners, negotiated budgets, and trained field staff. Resolved production and logistical concerns.• Produced seven automobile ride and drive programs resulting in over 12,000 consumer test-drives that statistically increased Volvo’s premium image.• Generated over 400 additional vehicle sales by partnering with Bloomingdale’s for in-store promotions that increased Volvo’s premium image.• Over 90% utilization rate for vehicle fleet. Supervised vendor partner in marketing, scheduling, transportation logistics, maintenance, and billing.

Established Six Sigma process improvement at Volvo. Recruited, trained, motivated, and facilitated cross-functional teams which included Executive Management, Retailers, Field and Operations associates.• Developed and implemented a vehicle cleanliness process projected to increase retailer profit by $4.6 million in the first year.• Reduced by 90% the showroom traffic report generation time by designing and implementing the Volvo Test Tracker – a driver license scanning process.

Researched and recommended product and marketing strategies.• Established a brand positioning strategy with executive management that explored the corporate culture, competitors, sales objectives, and the target market.• Developed the XC90 SUV competitive set, target market, pricing, and marketing tactics resulting in the successful XC90 launch.• Saved $50,000 by identifying accounting errors while managing the $2.5 million department budget.