With over 15 years of experience in digital marketing, I am passionate about creating and executing integrated strategies that deliver real value and growth for my clients. I have a proven track record of opening new markets, generating revenue, and building strong relationships in the highly competitive and regulated cannabis industry.As the VP of Marketing at NOBO Inc., I oversee the marketing programs for a vertically integrated multi-state cannabis operator. I have successfully opened four dispensaries in Michigan in less than a year, generating over $20 million in revenue. I have also developed and managed an SMS program that delivered over $2.5 million in revenue in nine months, and an email campaign that attracted over 23,000 sign-ups in eight weeks.In addition to my role at NOBO Inc., I am the Managing Partner at Boulder Thinking, a growth-focused agency that combines the strategy of a consultancy with the execution of a digital agency. I work with clients from various industries, including entertainment, content, and internet startups, to help them achieve their long-term goals through innovative and effective digital marketing solutions.I am a HubSpot certified professional, with expertise in inbound marketing, sales enablement, and email marketing. I also have extensive experience with the convergence of technology, entertainment, and social media, having worked with leading companies such as Apple, Turner Broadcasting, Walt Disney Company, and the World Poker Tour. I am always eager to learn new skills, explore new opportunities, and collaborate with talented and passionate people.