Dan Macdonald Email & Phone Number

Burlington, Ma, Us

•Oversee MultiScreen® and Millicell® plates within the Cell & General Workflow Tools franchise•Execution of portfolio strategy & direction•Manage large diverse microplate portfolio with high growth and identify priority opportunities across workflows and customer segments (pharma, biotech, diagnostic and testing markets)•Optimization of portfolio positioning and go-to-market tactics; define product and workflow messaging and positioning for key applications and product types across all platforms and channels•Ensure optimal service and support to existing global strategic account while identifying and nurture new opportunities•Provides product definition, product features, performance requirements and trade-offs, product value proposition and reason for new product development•Oversee consistent support and execution for all product related initiatives from commercial, supply chain, legal and others in collaboration with PM Operations, and provide appropriate answers and solutions, in collaboration with all other internal functions.•Collaborate with manufacturing and operations to ensure business success.•Conduct regular analysis of portfolio pricing, including price position vs competition and across geographies, pricing structure, and ongoing monitoring of profitability impact

Billerica, Massachusetts, Us

•Oversee non-neurology bead-based assays, homebrew kits, and consumables•Leverage market intelligence and customer intimacy to co-create and lead the short and long-term product development and commercialization roadmap to extend competitive differentiation, providing strategic direction to support prioritization of resources and gain support from cross-functional teams •Responsible for business case development, customer product requirements, and product commercialization success, including go-to-market launch plans •Manage the Quanterix assay offering and drive market readiness for oncology, immunology and emerging therapeutic areas; accountable for product lifecycle management •Maintain robust understanding of customer needs through regular, direct interaction with current and potential customers and thought leaders across all target segments and geographies •Develop and deliver product marketing training to global Marketing and Commercial teams •Together with Marketing, responsible for continuous surveillance of competitive landscape, and translation of learnings to the organization •Analyze data from market trends, customer requirements, competitive strategy, and identify opportunities for increasing customer and business value through product differentiation

Salem, Nh, Us

•Drive development and execution of product marketing strategic plan to establish and maintain ALPCO as a leader.•Identify new products to be developed, as well as products to be discontinued to achieve above average market growth.•Product champion and expert for ELISA portfolio.•Provide additional technical and customer support for assigned products and accounts.•Manage product life cycle and drive product line rationalization to optimize product line profitability. Gate keeper of overall product line profitability.•Provide product training to sales, customers, and technical support. Provide external customer and partner training in conjunction with field application scientists and sales, as needed.•Conduct in-depth competitive analysis, drive competitive benchmarking, and develop and drive effective product positioning.•Obtain product market share by working with sales to develop product sales strategies.•Coordinate with various departments within ALPCO to keep projects and new products on track. •Coordinate timing of product launch and generation of marketing materials so that Company guidelines are met, and materials are available at time of launch.•Drive development of technical content and messaging for sales tools including brochures, advertisements, and other materials which provide viable content and positioning for product and distribute via appropriate channel. Assess launch effectiveness upon completion.•Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; and participating in professional societies.

Port Washington, New York, Us

•Lead all existing product pricing and quality/on-time delivery (OTD), continuously looking to improve profitability of current products, and rationalization of product line/pricing to drive portfolio profitability, running stock levels to increase speed of delivery to customers and holding optimal stock levels Available To Order, Made To Order (ATO/MTO) and devising strategies to reduce stock levels when a surplus is identified.•Collaborate with Pall Web team to ensure product attributes, robust product content and the customer buying journey remains current and optimized on Pall.com and Shop.com.•Develop sales training, sales support tools, gather feedback from sales on customer trends, generate and analyze market intelligence, and competitive actions.•Collaborated with sales, marketing and support teams to launch products on time and within budget.•Creation of collateral (App Note, Brochure, Data Sheet, etc).•Monitor sales and recommend sku's to be obsolete.•Lead distributor website enrichment's

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Biology