Daniel Macedo Email & Phone Number

São Paulo, São Paulo, Brasil

Tired of complex strategies that don't deliver results? Me too.My mission is to simplify the growth of your business. With over 16 years of experience leading marketing and sales teams at high-impact companies, I know what works – and what is just a waste of time and money.My approach is simple:- Analyze: We dive deep into your data to understand what really drives your business.- Simplify: We eliminate excess and focus on the essential, creating personalized strategies that generate quick and measurable results.- Enhance: We implement the best marketing and sales practices, automating processes and optimizing each stage of the funnel.- Scale: We closely monitor results and adjust strategies to ensure sustainable and scalable growth.What do you get:- More customers: we attract and convert qualified leads into loyal customers.- More sales: we optimize your sales funnel to increase the conversion rate and average ticket.- More profit: we reduce costs and increase efficiency, maximizing return on investment (ROI).- More time: we automate repetitive tasks so you can focus on what really matters: growing your business.If you are ready to simplify your path to success, contact me!

Itatiaia, Rio De Janeiro, Brazil

I led a multidisciplinary marketing and sales team, implementing innovative strategies and optimizing CRM and automation processes. Responsible for strategic planning and management of KPIs in the areas of Marketing, Sales and Finance, driving the company's growth.Main Achievements:Qualified Demand Generation: Implemented high-performance digital marketing strategies, generating a constant flow of qualified leads for the sales team.Sales Funnel Optimization: Structuring and automating CRM and sales processes, maximizing the conversion of leads into customers and increasing customer lifetime value (LTV).High Performance Management: Promoting a culture of collaboration, development and high performance, overcoming the challenges of integrating the marketing and sales areas.Strategic Communication: Developed and executed marketing campaigns aimed at a high-level audience, focusing on valuable content and personalized relationships.Interdepartmental Collaboration: I worked closely with the financial and clinical areas, ensuring strategic alignment and optimization of resources.Reports and Analysis: Monitored and analyzed the main marketing, sales and financial KPIs, presenting detailed reports to the board and implementing continuous improvements.The interaction between marketing and sales teams has always been a challenge, with demands for high-quality leads on the one hand and the need for an effective sales process on the other.I used my softskills to manage these interactions, ensuring effective communication and a collaborative environment.Under my leadership, the team achieved exponential results, and I reported directly to the corporate board, contributing to strategies that raised the company's level in the high-luxury health and well-being market.

São Paulo, Brazil

All the experience and experience acquired in my PME Digital Marketing agency, which is prior to this one, leveraged in a single project, a single company. Applying growth hacking all the time.My experience and experience with Company Management in the role of CEO is the direction of all teams in the company such as:Product and technology - Global Team (APAC, EMEA and AMER regions)- Zoho Creator- React Native- Market Research- Creation and testing for market validations- Automation of complex processesMarketing and sales- Traffic Management- Branding- CopywritingOperations- Logistics- Service - Customer SuccessAdministration and corporate governance- Working on strategies to attract investors- Financial- Legal

Campinas, São Paulo, Brasil

CEO and Founder of the PME Digital Marketing agency with the role of driving the company's growth by delivering sales results to our clients.Working from the initial stage to the moment of accelerated growth, helping Small and Medium-sized Companies (SMEs) to obtain significant sales results and exploring the full potential of the internet to do business.Leader of a multifunctional team (Technology, Marketing and Sales) in the development and delivery of growth results. My job is to ensure that growth goals are tracked and achieved.Advanced experience in:- Management: KPIs - Sales funnel - Customer acquisition cost (CAC), lifetime value (LTV), Churn rate, ROI and other performance indicators.- Digital product launches - Producers, co-producers and affiliates- Inbound Marketing - Extensive experience and experience in partnership with RD Station- Traffic management - Google Ads, Facebook Ads- Creation and Development of websites- SEO and Google Analytics- Copywriting- Branding- Automation Flows - both strategically and operationally.- E-mail marketing- CRMs - ZOHO- Content marketing- Social media- ZOHO CREATOR- WordPress - I'm not a developer but I manage a team of Front and Back-end Devs- Linux Servers- MySql DatabaseExperience with different customer segments such as:- E-commerce / Retail / Group Purchasing- Startups - Saas Platforms- Local businesses- Real Estate Market - Property launches, developers and construction companies.- Transport - Transport platforms and applications (this is where Carretos Online was born, another company I created)- Industry- Agribusiness- Medicine- B2B and B2C services- Tourism

Campinas, São Paulo, Brazil

Reporting to the company's CEO and managing the Digital Marketing and E-commerce department, with the objective of increasing revenue from the E-commerce channel, using digital marketing strategies in conjunction with the optimization of E-commerce processes, such as customer service customer, shipping, finance and IT.Digital marketing strategies are divided into:Google Marketing - SEO and Google Adwords;Relationship - Social Networks, E-mail Marketing and Blog;Usability - Website design based on user experience quality concepts - UXAnalytics - Measure results through Performance Indicators - KPIs.Main activities:Digital Marketing and Social Media Action Planning;Respond to sales forecasts for E-commerce and its product categories, applying at least two established demand assessment methods;Prepare and execute the annual E-commerce budget in order to guarantee the achievement of established performance objectives;Creation and coordination of the company's digital marketing team;Analyze financial reports linked to the channel’s ROI;Analyze website Usability, Purchase Process and Navigability;Develop and execute annual development plans for key employees at management level;Evaluate the performance of your direct employees and ensure that they evaluate the performance of all employees at all levels in your area;Prepare and publish monthly management reports on the performance of your area, in accordance with predetermined performance indicators compared to the market;Propose communication plans and promotional actions aimed at increasing customer loyalty, increasing sales and visibility of the company's brand online;Define and propose continuous improvement projects in the processes in your area in order to continually increase the company's productivity, profitability and competitiveness;

São Paulo, São Paulo, Brazil

BUSCAPÉ INFORMAÇÃO E TECNOLOGIA LTDA. 2009NEW BUSINESS – DIGITAL PAYMENT AND FCONTROL SITESector of the company responsible for creating new businesses for the BuscaPé Group, focused on attracting, prospecting and retaining customers for Digital Payment (bcash) and fcontrol (anti-fraud system for e-commerce)BUSCAPÉ INFORMAÇÃO E TECNOLOGIA LTDA. 2008ACCOUNT EXECUTIVEProspecting for new customers with a focus on e-commerce. Negotiation of advertising spaces, preparation and analysis of advertising campaigns via the internet. Full user support, report control and click extract. Sale of online media and sponsored links.

São Paulo, São Paulo, Brasil

My first job, from the young citizen project. He worked as an assistant to the secretaries of the board of directors and vice president of sales for Latin America.Basic office routines and beginning experience in the corporate world. I started learning how companies work, what teamwork is like, etc. Great experience!

Bacharelado Em Administração, Business, Management, Marketing, And Related Support Services

Gerente De E-Commerce E Marketing Digital, E-Commerce/Electronic Commerce