Daniel Macnamara Email & Phone Number

Dulles, Virginia, United States

Senior UX Designer for ATPCO (Airline Tariff Publishing Company), a privately held corporation that provides pricing and retailing data, tools, and services to 500+ airlines, global distribution systems, sales channels, and technology companies. I work within a development team that collaborates with product managers, engineers, UX researchers and other business stakeholders throughout the software development process, to build and create outstanding solutions for the airline industry.Key Responsibilities:- Iterate on current state product experiences by applying user-centered design thinking to optimize existing capabilities and bring new features to users- Collaborate with Product Managers and Engineers throughout the software development process while advocating for user needs to ensure customer outcomes are achieved- Facilitate exploratory working sessions with cross-functional team members- Apply a build-measure-learn approach and other proven frameworks to product innovation- Partner with UX Researchers to validate design decisions and uncover actionable insights- Communicate the user experience at various stages of the design process with wireframes, flow diagrams, information architecture diagrams, mockups, and high-fidelity prototypes- Develop an operating rhythm with Product and Engineering stakeholders to ensure all perspectives are considered throughout the design process- Perform heuristic evaluations, A/B tests, journey mapping, and other UX exercises to obtain learnings that can be integrated into ongoing enhancements- Review user behavior analytics to determine if designs are making a measurable impact on the user experience- Present in-progress work to stakeholders and synthesize feedback into the design path forward

Sydney, New South Wales, Australia

Creative Director - Brand, Marketing & Communications at Claim Central Consolidated, a global claims solutions business that provides technology, services and data insights to make managing claims easier. I have successfully led the brand, communications and digital experience strategy for 11 brands across four global geographies. As Creative Director I lead a team of designers and communications specialists that provides branding, strategy, channel delivery, design, video, UX/UI design, digital communications, media/PR and other marcomms activities, with the aim of ensuring that our business becomes a renowned global brand in its category.Key Responsibilities:- Brand & communications strategy – Drive global brand and communication strategies across all geographies with the CEO, board and executive team including brand positioning, naming & architecture- Brand & visual identity design – Deliver branding and visual identity design from naming to concept to final production for all global brands across digital, video and offline- Messaging – Craft foundational messaging around key USPs, value propositions, tone of voice, brand positioning, tender submissions and award submissions - Digital experience design – Align UX and UI requirements with broader branding and communications strategy to ensure a consistent customer experience across all touchpoints for multiple products- UX & UI design – Lead and collaborate on UX and UI design projects for multiple products globally, from product analysis and user research through to production-ready UI kits and prototypes- Integrated campaigns – Strategic rollout of integrated marketing campaigns globally, including websites, landing pages, social media, marketing collateral, videos, media, advertising and industry events- Team leadership – Lead the Design & Communications team to collaborate with cross-functional teams and deliver on business goals while advancing their career opportunities and capabilities

Creative Director and Founder of a visual communications studio based in Sydney, Australia. Squix is a design consultancy that creates outstanding digital and brand experiences for clients across multiple industry sectors. As Creative Director, I was responsible for the leadership and management of the business, while also leading all branding, visual identity, messaging, UX and UI projects for all clients. Key Responsibilities:- Leadership and management – Hands-on management of all aspects of the business including operations, business development, client relationships, supplier relationships and team management- Branding and visual identity – Strategy and creative direction of all projects including branding, visual identity design, digital properties, marketing collateral and other online and offline communications - Digital – Successful delivery of multi-channel digital projects, working with developers, systems integrators and digital consultants for mobile, web, SaaS and emerging technology projects - UX design – Provide UX strategy, platform analysis, process re-engineering, user analysis, persona creation, user journeys, information architecture, wireframing and testing- UI design – Creative direction of digital brand integration with UI, prototyping and mockups, dashboard design and front-end programming Project management and client relations – Manage all project deliverables for clients in verticals including technology, insurance, non-profit, education, finance, government, retail and nutrition

Lane Cove, Nsw

Senior graphic and web designer responsible for branding, graphic design and digital projects for a range of corporate clients including Lend Lease, GPT Group and more.

Kensington, Nsw

Web and graphic designer covering all sub brands of Vision CRC, responsible for annual reports, branding, web design, animation, promotional items and more.

Sydney, Australia

Working on the National Australia Bank and Bank of New Zealand online banking portals, responsible for interface design and front-end implementation, working with a team of backend developers.

Surry Hills, Nsw

Responsible for front end design, animation and production for all website and online client projects, working with Creative Director.

Moorebank, Nsw

Working with a team of designers to produce retail displays of K'Nex product range for major retail partners.