Daniel Makarios Email & Phone Number

Central Jakarta, Jakarta, Indonesia

Brands : Rexona (All Product), Unilever, Men’s Biore, Sasa, Mizone• Secured a big pitch win within the first three weeks of joining, demonstrating rapid adaptability, value & impact.

Jakarta Selatan, Jakarta, Indonesia

Brands : The Walt Disney Company (Studio (Marvels, 20th Century, Animation, Pixar) and Disney+Hotstar) & UOB (Product Marketing & TMRW)Projects : Pristine+, NuTea, ProGuard, FITBAR • Planned & launched strategies on over 20 successful Disney+Hotstar marketing title campaigns across various channels, consistently exceeding performance baselines (Notable mention : Taylor Swift Eras Tour, X-MEN 97', TIRA, A Shop For Killers, Shogun, Vigilante, The Tyrant & more)• Planned and launched over 5 marketing title campaigns for The Walt Disney Company titles in cinemas, successfully driving audience awareness and ticket sales conversions (Notable mention : Wish, The First Omen, The Marvels, Kingdom of The Planet of The Apes, Inside Out 2, Deadpool Wolverine & Upcoming Moana 2, Alien Romulus & Mufasa Live Action)• Conducted in-depth research for Disney+Hotstar's Ramadan brand campaign, significantly boosting audience interest into the platform by over than 106% increment and brand loyalty while surpassing KPI targets• Crafted more than 10 content briefs to guide strategy for creative and content teams across top brands• Architecting innovative online and offline campaigns by pinpointing audience pain points and utilizing data insights, consistently surpassing KPIs• Ensured that all strategic efforts align with brand guidelines to maintain a consistent brand image and persona• Managed and monitored social media accounts and developed campaigns• Developed and implemented an analytics weekly and monthly strategies that tracked key metrics and improved decision-making• Guide and make sure analytics craft insightful and on point Quarterly Brand Reports along with the way forward

Jakarta, Indonesia

Brands : PERTAMINA (Fastron & Corporate)Projects :HOKA One One, LifeBuoy (Handwash & Shampoo), Mie Sedap Cup, Lexus, Usagi Puff, Nutella, BRI (KPR & KTA), Nissin, Clear• Assessed and executed enhancements to the digital strategy, ensuring alignment with business objectives and maximizing impact• Conducted in-depth research to investigate the most efficient digital touchpoints and interactive trends suitable for the client's brand campaign• Implemented strategies to enhance search engine optimization efforts, improving online visibility and driving organic traffic• Developed integrated and cost-efficient digital strategies, leveraging various channels and platforms to achieve desired outcomes within budget constraints• Enhanced the value of the client's brand through targeted digital initiatives and effective techniques• Conducted thorough analysis and generated reports on digital campaigns, providing actionable insights and recommendations for optimization• Planned and optimized digital assets to maximize user experience and achieve desired outcomes• Planned, executed, and managed digital events, leveraging technology and digital platforms to create impactful and engaging experiences• Collaborated closely with stakeholders, including account, commercial, and social media teams to ensure effective execution and alignment of digital strategies.• Demonstrated strong analytical skills, utilizing data-driven insights to inform decision-making and drive continuous improvement• Applied problem-solving techniques to overcome challenges and optimize digital campaigns for optimal performance• Adapted quickly to changing circumstances and embraced new technologies and industry trends to stay ahead in the digital landscape• Exhibited a proactive and self-starter mindset, taking ownership of projects • Maintained effective communication channels, ensuring clear and concise exchange of ideas and information

Indonesia

MullenLowe is a creatively driven integrated marketing communications network headquartered in London, UK with a strong entrepreneurial heritage and challenger mentality. We use creativity to get our clients brands an unfair share of attention.

Jakarta, Jakarta, Indonesia

• Acquired knowledge of Product Metrics and event tracking techniques to effectively measure product success based on data-driven insights• Conducted comprehensive product research, market sizing, and developed user personas and user journey maps to understand user needs and inform product strategies• Utilized RICE, Kano, and COD frameworks to prioritize problems, features, and solutions, ensuring efficient resource allocation and impactful decision-making• Generated Product Requirement Documents (PRD) to align cross-functional teams and ensure a shared understanding of product goals and specifications• Performed Competitor Analysis, Feature Gap Analysis, and created Value Proposition Canvas to identify market opportunities, differentiate products, and deliver compelling value to customers• Conceptualized innovative solutions, driving product ideation and transforming ideas into actionable plans• Built Minimum Viable Products (MVP) to validate concepts and gather feedback• Designed User Flows and Wireframes to create intuitive and user-friendly product experiences• Developed strong skills in stakeholder management, fostering collaborative relationships and effectively navigating diverse perspectives• Leveraged AARRR Pirate Metrics to guide product development and measure acquisition, activation, retention, revenue, and referral metrics• Designed and implemented a hook model, incorporating behavioral psychology principles, and learned to do A/B Testing to optimize user engagement and conversion• Gained knowledge of Go-To Market Strategy• Demonstrated adaptability, proactivity, and a self-starter mindset in navigating dynamic work environments and embracing continuous learning• Fostered effective communication, both verbal and written, to facilitate collaboration, convey ideas, and influence stakeholders

Indonesia

Pro-Int was established in 1996 with the goal of fusing management and IT. We continue to use technology to the fullest extent possible to satisfy the demands of our clients straightaway since we possess in-depth understanding in the areas of accounting, finance, management, and IT.• Build strong relationships with Clients and Partners.• Identify and capitalize on opportunities to promote and sell Business Process Solutions (software and services).• Identify Client pain-points and provide tailored solutions to meet their needs.• Formulate and implement sales plans, including sales analysis, presentations, and negotiations.• Execute sales strategy and business tactics by monitoring market trends.

Indonesia

● Gaining tens of thousands followers in just 3 months

Indonesia

• Successfully managed a diverse team of 50 talented individuals located throughout Indonesia, in addition to overseeing the performance of 2 talents from the Philippines.• Implemented meticulous scheduling strategies to ensure all timelines and deadlines were met consistently.• Conducted rigorous quality control measures on all created content, ensuring its adherence to high standards before its release.• Proactively assisted and supported the growth of talents by providing guidance, training, and mentorship to help them enhance their skills and achieve their professional goals.• Demonstrated expertise in identifying and understanding clients' advertising needs, delivering tailored recommendations, and executing campaigns flawlessly to meet and exceed client requirements.• Earned the trust of more than 35 well-known brands, serving as their reliable partner and preferred choice for fulfilling their advertising needs.

Tangerang Regency, Banten, Indonesia

Indonesia

Indonesia

A State-Owned Enterprise (BUMN), PT Telkom Indonesia (Persero) Tbk (Telkom) operates telecommunications networks and offers information and communication technology (ICT) services in Indonesia.TelkomGroup implements a customer-focused firm business and operational strategy in an effort to become a digital telecommunications corporation. Through this transformation, TelkomGroup will become a more lean and flexible organization that will be better able to respond to the quick changes in the telecommunications sector. The new company is anticipated to improve customer experience quality through increased efficiency and effectiveness.● Assists the marketing department in their advertising and promotional efforts

Bachelor Of Business Administration - Bba, Business/Commerce, General

Activities and Societies: B-Preneur, BDM

Product Management