Responsable for brand estrategy in Mexico and Latinoamérica

Accountable for Ermenegildo Zegna Brand execution in México & Latin America. Leads commercial and product strategy, ensure the effective implementation of all the brands/categories. Create the brand image and luxury experience at the POS. ACCOUNTABLEBudget Management Performing P&L analysisStrategy planning for EZ, Informale, Z Zegna, Leather Acc. Textile Acc and Licensing products.OTB Management by brand/category.BenchmarkRetail prices and Gross Margin by… Show more Accountable for Ermenegildo Zegna Brand execution in México & Latin America. Leads commercial and product strategy, ensure the effective implementation of all the brands/categories. Create the brand image and luxury experience at the POS. ACCOUNTABLEBudget Management Performing P&L analysisStrategy planning for EZ, Informale, Z Zegna, Leather Acc. Textile Acc and Licensing products.OTB Management by brand/category.BenchmarkRetail prices and Gross Margin by region.Commercial agreements with franchises E-commerce Show less

I am accountable for the success and execution of Dockers Brand in LATAM (14 countries/270 doors) & Retail México (24 Retail Doors). Ensure that the product assortment contains the appropriate mix and pricing to support key performance targets, including volume, profitability Wholesale & Retail presence, brand equity in Latin America. Identify short and long term market opportunities forecast and track sales development vs. AFP

Accountable for the success and execution for Dockers Brand in Latin America and Retail México. Propose a compelling economic proposition and product history in our markets. Ensure that the product assortment contains the appropriate mix and pricing to support key performance, big ideas, key looks, including volume, profitability, retail & wholesale presence and brand equity. Lead the development of merchandising brief to ensure it is complete and provide the competitive analysis and seasonal… Show more Accountable for the success and execution for Dockers Brand in Latin America and Retail México. Propose a compelling economic proposition and product history in our markets. Ensure that the product assortment contains the appropriate mix and pricing to support key performance, big ideas, key looks, including volume, profitability, retail & wholesale presence and brand equity. Lead the development of merchandising brief to ensure it is complete and provide the competitive analysis and seasonal requirements to inform the global line architecture. Seasonal briefs in order to include assortment recommended key looks and big ideas, product line volume and profitability, margin targets, growth opportunities and transition plans. Show less

. Drive the business and consolidate the brand- Partnership with Commercial team in order to achieve the AFP results- Start monitor business performance in a monthly bases and develop new business opportunities- Store checks in order to improve the market knowledge in terms of products, competition, channels and accounts- Consolidate the product segmentation by channel, exclusive programs for key accounts and progressive products for energy stores.

Knowledge as Merchandising in Weekend, Non Stop, Mossimo, George, Things Contempo, X-Tend, all the private brands of Wal-Mart Group, direct negotiation with suppliers to get commercial conditions, margin, cost, deliveries, price allocation and lead time for Wal-Mart Group business. Work together with other areas like Sourcing, Quality Assurance, Product Development, Private Brands Design.

Sales Management Indicators ( KPI´s, Retail Link ) Management of margin, product, costs, sales prices. Management of budgets for buying and selling New Product Development ( Lay Out, Line Review ) Travel Trends and inspiration ( Seasonal Collections Management SS, FW ) Benchmarket

Drive the business and brand consolidate in sales department, textile products negotiation with buyers in order to have the best GMP, foot print in some men, women and children categories. Accountable for execution in main accounts: Liverpool, Palacio de Hierro, Sears. Accountable for purchase orders, sales reports, sales forecast, promotion at point of sale.ACCOUNTABLECoordinate the relationship with department storesNegotiate and align sales processes between buyer and… Show more Drive the business and brand consolidate in sales department, textile products negotiation with buyers in order to have the best GMP, foot print in some men, women and children categories. Accountable for execution in main accounts: Liverpool, Palacio de Hierro, Sears. Accountable for purchase orders, sales reports, sales forecast, promotion at point of sale.ACCOUNTABLECoordinate the relationship with department storesNegotiate and align sales processes between buyer and supplierAnalyze financial performanceTrade negotiations and commercial strategy Show less