Hey! I'm a senior brand and marketing leader with 14 years of global experience fuelling brand growth and orchestrating their incredible journeys.From sexual wellness 🍆 to intimate hygiene 🍑, luxury watches ⌚️ to art materials 🎨, and nicotine 💨 to cannabis 🌿 - whether I'm collaborating with iconic market leaders or fueling the rise of scrappy startups (yes, I'm all about that underdog magic), my mission is to craft powerful narratives and launch, build and scale brands into forces to be reckoned with.Known for challenging consumer behaviour and disruptive creative thinking, I've mastered the art of aligning commercial brand strategy, omnichannel marketing campaigns, and customer experience. I'm a firm believer in pushing boundaries, challenging the status quo, and sprinkling a touch of sustainability and socially impactful magic along the way.Currently, I'm the Marketing Director at Releaf, leading brand development, enhancing patient experiences, and driving acquisition and awareness in the UK's thriving medical cannabis sector. Passionate about breaking barriers, I also sit on the Board of the KFC Foundation, where we're making chicken do good by empowering young people across the country to pursue their aspirations 🐔.TL;DR: I work across health, wellness and stimulation (creative, mental, physical) to challenge norms, change consumer thinking, embrace the unspoken and create meaningful impact.Key Competencies:✨ Brand Strategy & Brand Development✨ Customer Experience Enhancement✨ Performance-Driven Brand Marketing✨ Launches & Go-To-Market✨ Innovation & Partnerships✨ Results-Oriented LeadershipIndustries & Channels:Consumer packaged goods, consumer electronics, FMCG, health and diagnostics, wellbeing and personal care, medical cannabis, D2C eCommerce, B2C, and retail.